Author: Armin Bauer
Publisher:
ISBN: 9783613030978
Category :
Languages : en
Pages : 111

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Author:
Publisher:
ISBN: 9783613031418
Category :
Languages : de
Pages : 144

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Author: Martin Gollnick
Publisher:
ISBN: 9783613038769
Category :
Languages : de
Pages : 127

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Author: Jörg Austen
Publisher:
ISBN: 9783613027107
Category :
Languages : de
Pages : 128

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Author: Martin Gollnick
Publisher:
ISBN: 9783613039568
Category :
Languages : de
Pages : 128

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Author:
Publisher:
ISBN: 9780671062491
Category : Porsche automobile
Languages : en
Pages : 56

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Author: Sigmund Walter
Publisher:
ISBN: 9783613019454
Category : Porsche automobiles
Languages : de
Pages : 124

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Author: Hartmut Lehbrink
Publisher: H.F. Ullmann
ISBN: 9780841610187
Category : Transportation
Languages : en
Pages : 0

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Author: Peter Schneider
Publisher:
ISBN: 9783613027985
Category :
Languages : de
Pages : 135

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Author: Andreas Mehren
Publisher: GRIN Verlag
ISBN: 3668304297
Category : Business & Economics
Languages : en
Pages : 22

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Book Description
Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of applied sciences, Cologne, course: Marketing, language: English, abstract: The scientific assignment consists of a market analysis and the market definition for the Porsche 911 in the German market from a marketing perspective. It includes internal and external aspects which are crucial for a successful marketing strategy. The analysis covers a general overview of the company and the respective product, followed by a customer analysis and the internal and external analysis. Instruments which have been used are the SWOT analysis, the PEST analysis and Porter ́s Five Forces. The document closes with a conclusion of the analysis.