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Author: Joel Comm
Publisher: John Wiley & Sons
ISBN: 1119021812
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Tweet your company to the top of the market with a tailored approach to Twitter Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up to date information on trends in social media, branding, and competitive research. Readers will learn that viral content doesn't happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics. This new edition contains brand new case studies, user profiles, features, and images, helping readers create a stronger overall Twitter strategy whether they're already engaged or just wondering if Twitter's important for their business future. Tip: it most definitely is important! Twitter has grown up. It's now a public company, worth over $30 billion, and it means business. Twitter has changed over time, but remains a crucial tool for business branding and a key place to engage with customers and build long-term client relationships. This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time. Understand how Twitter differs from other social media platforms Build a savvy Twitter strategy as part of a broader social media plan Create viral content that effortlessly spreads your message and gains you huge numbers of followers Learn which metrics matter, and how to measure and track them Firms need to understand how Twitter is a vital element in any social media marketing, and craft strategies specific to each. Twitter Power 3.0 is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice.
Author: Nick Bilton
Publisher: Penguin
ISBN: 1591847087
Category : Business & Economics
Languages : en
Pages : 319
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Book Description
The dramatic, unlikely story behind the founding of Twitter, by New York Times bestselling author and Vanity Fair special correspondent The San Francisco-based technology company Twitter has become a powerful force in less than ten years. Today it’s everything from a tool for fighting political oppression in the Middle East to a marketing must-have to the world’s living room during live TV events to President Trump’s preferred method of communication. It has hundreds of millions of active users all over the world. But few people know that it nearly fell to pieces early on. In this rousing history that reads like a novel, Hatching Twitter takes readers behind the scenes of Twitter’s early exponential growth, following the four hackers—Ev Williams, Jack Dorsey, Biz Stone, and Noah Glass, who created the cultural juggernaut practically by accident. It’s a drama of betrayed friendships and high-stakes power struggles over money, influence, and control over a company that was growing faster than they could ever imagine. Drawing on hundreds of sources, documents, and internal e-mails, Bilton offers a rarely-seen glimpse of the inner workings of technology startups, venture capital, and Silicon Valley culture.
Author: Samantha Power
Publisher: HarperCollins
ISBN: 0062820710
Category : Biography & Autobiography
Languages : en
Pages : 805
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Book Description
A NEW YORK TIMES, WALL STREET JOURNAL, AND USA TODAY BESTSELLER An intimate, powerful, and galvanizing memoir by Pulitzer Prize winner, human rights advocate, and former US Ambassador to the UN Samantha Power. Named one of the best books of the year: The New York Times • National Public Radio • Time • The Economist • The Washington Post • Vanity Fair • Christian Science Monitor • Publishers Weekly • Audible “Her highly personal and reflective memoir . . . is a must-read for anyone who cares about our role in a changing world.”—President Barack Obama Includes an updated afterword Tracing her distinctly American journey from immigrant to war correspondent to presidential Cabinet official, Samantha Power’s acclaimed memoir is a unique blend of suspenseful storytelling, vivid character portraits, and shrewd political insight. After her critiques of US foreign policy caught the eye of Senator Barack Obama, he invited her to work with him on Capitol Hill and then on his presidential campaign. When Obama won the presidency, Power went from being an activist outsider to serving as his human rights adviser and, in 2013, becoming the youngest-ever US Ambassador to the United Nations. Power transports us from her childhood in Dublin to the streets of war-torn Bosnia to the White House Situation Room and the world of high-stakes diplomacy, offering a compelling and deeply honest look at navigating the halls of power while trying to put one’s ideals into practice. Along the way, she lays bare the searing battles and defining moments of her life, shows how she juggled the demands of a 24/7 national security job with raising two young children, and makes the case for how we each can advance the cause of human dignity. This is an unforgettable account of the power of idealism—and of one person’s fierce determination to make a difference. “This is a wonderful book. […] The interweaving of Power’s personal story, family story, diplomatic history and moral arguments is executed seamlessly and with unblinking honesty.”—THOMAS L. FRIEDMAN, The New York Times Book Review “Truly engrossing…A pleasure to read.”—RACHEL MADDOW “A beautiful memoir about the times we’re living in and the questions we must ask ourselves…I honestly couldn’t put it down.” —CHERYL STRAYED, author of Wild “Power’s compelling memoir provides critically important insights we should all understand as we face some of the most vexing issues of our time.” —BRYAN STEVENSON, author of Just Mercy
Author: Chris Power
Publisher: Farrar, Straus and Giroux
ISBN: 0374719071
Category : Fiction
Languages : en
Pages : 237
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Book Description
"Elegant . . . A superb suspense novel, imbued with moral and narrative complexity and an omnipresent low cloud cover of dread.” —Maureen Corrigan, The Washington Post Two British men meet by chance in Berlin. Robert is trying and failing to finish his next book while balancing his responsibilities as a husband and father. Patrick, a recent arrival in the city, is secretive about his past, but eventually reveals that he has been ghostwriting the autobiography of a Russian oligarch. The oligarch has turned up dead, and Patrick claims to be a hunted man himself. Although Robert doubts the truth of Patrick’s story, it fascinates him, and he thinks it might hold the key to his own foundering novel. Working to gain the other man’s trust, Robert draws out the details of Patrick’s past while ensnaring himself ever more tightly in what might be either a fantasist’s creation or a lethal international plot. Through an elegant existential game of cat and mouse, Chris Power’s A Lonely Man depicts an attempt to create art at the cost of empathy. Robert must decide what is his for the taking—and whether some stories are too dangerous to tell.
Author: Jon Gordon
Publisher: John Wiley & Sons
ISBN: 1119762650
Category : Business & Economics
Languages : en
Pages : 128
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Book Description
Build a stronger team with this illustrated fable From bestselling author Jon Gordon and coauthor Kate Leavell, Stick Together delivers a crucial message about the power of belief, ownership, connection, love, inclusion, consistency, and hope. The authors guide individuals and teams on an inspiring journey to show them how to persevere through challenges, overcome obstacles, and create success together. Stick Together follows Coach David, a high school basketball coach looking to motivate his team for the new season. The team members are given sticks with words written on them and tasked with a number of missions: To find another player with the same word written on their stick To explain why that word is important for a team to be their best To render their sticks unbreakable As the players work together to complete their tasks, they discover how to make their team stronger and create an unbreakable bond. Perfect for student athletes and teams in all industries including business, education, healthcare, and nonprofit, and for readers of all ages, Stick Together will resonate with anyone looking to improve their team performance and excel in a group environment.
Author: Joel Comm
Publisher: John Wiley & Sons
ISBN: 1119021812
Category : Business & Economics
Languages : en
Pages : 288
Get Book
Book Description
Tweet your company to the top of the market with a tailored approach to Twitter Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up to date information on trends in social media, branding, and competitive research. Readers will learn that viral content doesn't happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics. This new edition contains brand new case studies, user profiles, features, and images, helping readers create a stronger overall Twitter strategy whether they're already engaged or just wondering if Twitter's important for their business future. Tip: it most definitely is important! Twitter has grown up. It's now a public company, worth over $30 billion, and it means business. Twitter has changed over time, but remains a crucial tool for business branding and a key place to engage with customers and build long-term client relationships. This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time. Understand how Twitter differs from other social media platforms Build a savvy Twitter strategy as part of a broader social media plan Create viral content that effortlessly spreads your message and gains you huge numbers of followers Learn which metrics matter, and how to measure and track them Firms need to understand how Twitter is a vital element in any social media marketing, and craft strategies specific to each. Twitter Power 3.0 is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice.
Author: Joel Comm
Publisher: John Wiley & Sons
ISBN: 0470505664
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning. In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.
Author: Joel Comm
Publisher:
ISBN: 9788863861105
Category :
Languages : it
Pages : 160
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Book Description
Author: Joel Comm
Publisher: John Wiley & Sons
ISBN: 0470625414
Category : Business & Economics
Languages : en
Pages : 347
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Book Description
The best guide to using Twitter to market to consumers-revised and better than ever Since 2006, forward-thinking companies like Apple, JetBlue, Whole Food, and GM have discovered the instant benefits of leveraging social media site Twitter to reach consumers directly, build their brand, and increase their sales. Some companies have whole teams of specialists whose only job is to respond to the tweets of consumers. In this revised and updated edition of Twitter Power, online marketing guru Joel Comm explores the latest trends in how businesses and marketers can integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness of their product or service, and even handle negative publicity due to angry or disappointed customers. Updated with thirty percent new material, including all the latest business applications for Twitter Includes new, recent case studies of companies at the forefront of the Twitter movement Helps you develop your own social networking strategy to meet your specific business needs Twitter Power is a must-have resource for any business leader who wants to keep up with the social media movement.
Author: Elizabeth Blackstock
Publisher: McFarland
ISBN: 147668880X
Category : Transportation
Languages : en
Pages : 294
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Book Description
Formula One has long maintained a glitzy aura that masks dark and strange goings-on in the background. But with the 2019 season came a force louder than Formula One could dream of muffling: William Storey, the founder of British energy drink startup Rich Energy. Storey became a multimillion-dollar sponsor of the Haas Formula One team a year after records showed Rich Energy having a mere $770 in the bank. He equated his doubters to moon-landing truthers and publicly mocked both the Haas team and the entities winning legal disputes against him. But where were actual cans of Rich Energy, and did the supposed sponsorship funds exist? In the six months between Storey's first race as a Formula One sponsor and his very public exit, he stole the spotlight with a loud mouth and an active Twitter account. Haas team boss Guenther Steiner once described the Rich Energy news cycle as: "I'm getting sick of answering these stupid fucking questions on a race weekend. I've never seen any fucking thing like this." No one else had, either. This book uncovers the complete, bizarre story.
Author: Simon Cottee
Publisher: Anthem Press
ISBN: 1783089679
Category : Social Science
Languages : en
Pages : 241
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Book Description
'ISIS and the Pornography of Violence' is a collection of iconoclastic essays on ISIS, spanning the four-year period from its ascendancy in late 2014 to its demise in early 2018. From a trenchant critique of the infantilization of jihadists to a probing examination of the parallels between gonzo porn and ISIS beheading videos, the pieces collected in this volume challenge conventional ways of thinking about ISIS and the roots of its appeal. Simon Cottee’s core argument is that Western ISIS recruits, far from being brainwashed or “vulnerable” dupes, actively responded to the group’s promise of redemptive violence and self-sacrifice to a total cause.
