Toys and Communication

Toys and Communication PDF Author: Luísa Magalhães
Publisher: Springer
ISBN: 1137591366
Category : Social Science
Languages : en
Pages : 309

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Book Description
There are few scholarly books about toys, and even fewer that consider toys within the context of culture and communication. Toys and Communication is an innovative collection that effectively showcases work by specialists who have sought to examine toys throughout history and in many cultures, including 1930’s Europe, Morocco, India, Spanish art of the 16th-19th centuries. Psychologists stress the importance of the role of toys and play in children’s language development and intellectual skills, and this book demonstrates the recurrent theme of the transmission of cultural norms through the portrayal, presentation and use of toys. The text establishes the role of toy and play park design in eliciting particular forms of play, as well as stressing the child’s use of toys to ‘become’ more adult. It will be beneficial for courses in education, developmental psychology, communications, media studies, and toy design.

Toys and Communication

Toys and Communication PDF Author: Luísa Magalhães
Publisher: Springer
ISBN: 1137591366
Category : Social Science
Languages : en
Pages : 309

Get Book

Book Description
There are few scholarly books about toys, and even fewer that consider toys within the context of culture and communication. Toys and Communication is an innovative collection that effectively showcases work by specialists who have sought to examine toys throughout history and in many cultures, including 1930’s Europe, Morocco, India, Spanish art of the 16th-19th centuries. Psychologists stress the importance of the role of toys and play in children’s language development and intellectual skills, and this book demonstrates the recurrent theme of the transmission of cultural norms through the portrayal, presentation and use of toys. The text establishes the role of toy and play park design in eliciting particular forms of play, as well as stressing the child’s use of toys to ‘become’ more adult. It will be beneficial for courses in education, developmental psychology, communications, media studies, and toy design.

Out of the Garden

Out of the Garden PDF Author: Stephen Kline
Publisher: Verso
ISBN: 9781859840597
Category : Business & Economics
Languages : en
Pages : 430

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Book Description
This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play. Stephen Kline looks at the history and development of children's play culture and toys from the teddy bear and Lego to the Barbie doll, Care Bears and Teenage Mutant Ninja Turtles. He profiles the rise of children's mass media - books, comics, film and television - and that of the specially stores such as Toys 'R' Us, revealing how the opportunity to reach large audiences of children through television was a pivotal point in developing new approaches to advertising. Contemporary youngsters, he shows, are catapulted into a fantastic and chaotic time-space continuum of action toys thanks to the merchandisers' interest in animated television. Kline looks at the imagery and appeal of the toy commercials and at how they provide a host of stereotyped figures around which children can organize their imaginative experience. He shows how the deregulation of advertising in the United States in the 1980s has led directly to the development of the new marketing strategies which use television series to saturate the market with promotional "character toys". Finally, in a powerful re-examination of the debates about the cultural effects of television, Out of the Garden asks whether we should allow our children's play culture to be primarily defined and created by marketing strategies, pointing to the unintended consequences of a situation in which images of real children have all but been eliminated from narratives about the young.

Toys as Communication

Toys as Communication PDF Author: Krister Svensson
Publisher:
ISBN: 9789197481120
Category : Educational toys
Languages : en
Pages : 409

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Book Description


Toys, Games, and Media

Toys, Games, and Media PDF Author: Jeffrey Goldstein
Publisher: Routledge
ISBN: 1135614555
Category : Language Arts & Disciplines
Languages : en
Pages : 262

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Book Description
This book is a state-of-the-art look at where toys have come from and where they are likely to go in the years ahead. The focus is on the interplay between traditional toys and play, and toys and play that are mediated by or combined with digital technology. As well as covering the technical aspects of computer mediated play activities, the authors consider how technologically enhanced toys are currently used in traditional play and how they are woven into childrens' lives. The authors contrast their findings about technologically enhanced toys with knowledge of traditional toys and play. They link their studies of toys to goals in education and to entertainment and information transfer. This book will appeal to students, researchers, teachers, child care workers and more broadly the entertainment industry. It is appropriate for courses that deal with the specialized subject of toys and games, media studies, education and teacher training, and child development.

The New Language of Toys

The New Language of Toys PDF Author: Sue Schwartz
Publisher:
ISBN: 9780933149731
Category : Educational toys
Languages : en
Pages : 0

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Book Description
A hands-on approach to using everyday toys to stimulate language development in children with special needs from birth to age six.

Parent-infant Communication

Parent-infant Communication PDF Author: Valerie Sitnick
Publisher:
ISBN:
Category :
Languages : en
Pages : 0

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Book Description


The New Language of Toys

The New Language of Toys PDF Author: Sue Schwartz
Publisher:
ISBN: 9781890627485
Category : Educational toys
Languages : en
Pages : 0

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Book Description
A guide for parents and professionals to learn how to stimulate language development in young children through the use of toys.

Communication Past and Present

Communication Past and Present PDF Author: Kerry Dinmont
Publisher: Bumba Books (R) -- Past and Press
ISBN: 1541503317
Category : Language Arts & Disciplines
Languages : en
Pages : 28

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Book Description
From handwritten letters to typed text messages, this book compares and contrasts communication of the past to communication of the present.

The Language of Toys

The Language of Toys PDF Author: Sue Schwartz
Publisher:
ISBN:
Category : Children with disabilities
Languages : en
Pages : 300

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Book Description
Teaching communitcation skills to special-needs children.

The Marketing of Children’s Toys

The Marketing of Children’s Toys PDF Author: Rebecca C. Hains
Publisher: Springer Nature
ISBN: 3030628817
Category : Social Science
Languages : en
Pages : 304

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Book Description
This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children’s toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys’ cultural significance and their roles in children’s lives, as well as the industry’s economic importance. Discourses surrounding toys—including who certain toys are meant for and what various toys and brands can signify about their owners’ identities—have implications for our understandings of adults’ expectations of children and of broader societal norms into which children are being socialized.