Author: Cathrine V. Jansson-Boyd
Publisher: Taylor & Francis
ISBN: 131753994X
Category : Business & Economics
Languages : en
Pages : 730
Book Description
This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.
Routledge International Handbook of Consumer Psychology
Author: Cathrine V. Jansson-Boyd
Publisher: Taylor & Francis
ISBN: 131753994X
Category : Business & Economics
Languages : en
Pages : 730
Book Description
This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.
Publisher: Taylor & Francis
ISBN: 131753994X
Category : Business & Economics
Languages : en
Pages : 730
Book Description
This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.
Information Security and Privacy
Author: Willy Susilo
Publisher: Springer
ISBN: 3642314481
Category : Computers
Languages : en
Pages : 472
Book Description
This book constitutes the refereed proceedings of the 17th Australasian Conference on Information Security and Privacy, ACISP 2012, held in Wollongong, Australia, in July 2012. The 30 revised full papers presented together with 5 short papers were carefully reviewed and selected from 89 submissions. The papers are organized in topical sections on fundamentals; cryptanalysis; message authentication codes and hash functions; public key cryptography; digital signatures; identity-based and attribute-based cryptography; lattice-based cryptography; lightweight cryptography.
Publisher: Springer
ISBN: 3642314481
Category : Computers
Languages : en
Pages : 472
Book Description
This book constitutes the refereed proceedings of the 17th Australasian Conference on Information Security and Privacy, ACISP 2012, held in Wollongong, Australia, in July 2012. The 30 revised full papers presented together with 5 short papers were carefully reviewed and selected from 89 submissions. The papers are organized in topical sections on fundamentals; cryptanalysis; message authentication codes and hash functions; public key cryptography; digital signatures; identity-based and attribute-based cryptography; lattice-based cryptography; lightweight cryptography.
Psychological Monographs
Author:
Publisher:
ISBN:
Category : Deaf children
Languages : en
Pages : 686
Book Description
Includes music.
Publisher:
ISBN:
Category : Deaf children
Languages : en
Pages : 686
Book Description
Includes music.
Formal Discipline from the Standpoint of Experimental Psychology ...
Author: John Edgar Coover
Publisher:
ISBN:
Category : Formal discipline
Languages : en
Pages : 344
Book Description
Publisher:
ISBN:
Category : Formal discipline
Languages : en
Pages : 344
Book Description
Psychological Monographs
Author: Psychological Review Publications
Publisher:
ISBN:
Category :
Languages : en
Pages : 694
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 694
Book Description
Psychological Monographs
Author: John Edgar Coover
Publisher:
ISBN:
Category : Deaf
Languages : en
Pages : 680
Book Description
Includes music.
Publisher:
ISBN:
Category : Deaf
Languages : en
Pages : 680
Book Description
Includes music.
Psychological Review ...
Gravitation
Author: Charles W. Misner
Publisher: Princeton University Press
ISBN: 0691177791
Category : Science
Languages : en
Pages : 1332
Book Description
Spacetime physics -- Physics in flat spacetime -- The mathematics of curved spacetime -- Einstein's geometric theory of gravity -- Relativistic stars -- The universe -- Gravitational collapse and black holes -- Gravitational waves -- Experimental tests of general relativity -- Frontiers
Publisher: Princeton University Press
ISBN: 0691177791
Category : Science
Languages : en
Pages : 1332
Book Description
Spacetime physics -- Physics in flat spacetime -- The mathematics of curved spacetime -- Einstein's geometric theory of gravity -- Relativistic stars -- The universe -- Gravitational collapse and black holes -- Gravitational waves -- Experimental tests of general relativity -- Frontiers
Catalogue of the Choicer Portion of the Magnificent Library
Author: Guillaume Libri
Publisher:
ISBN:
Category : Library catalogs
Languages : en
Pages : 420
Book Description
Publisher:
ISBN:
Category : Library catalogs
Languages : en
Pages : 420
Book Description