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Author: Michael Drapkin
Publisher: John Wiley & Sons
ISBN: 0471436828
Category : Business & Economics
Languages : en
Pages : 255
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Book Description
On the Web, you should never be more than 3 clicks away from the information you need 3 Clicks Away delivers the collective experience of three distinguished Internet strategists who have led e-commerce initiatives for such notable firms as Gateway, Dow Jones, iVillage, Nickelodeon, and Casio. This book is a tactical guide that demonstrates how to develop e-commerce strategy, revamp the organization so that it can support e-commerce initiatives, and manage complex multidisciplinary projects. 3 Clicks Away provides the solutions and tools executives and managers need to successfully launch and maintain e-commerce sites. It provides critical information on organizational, financial, and project management tactics.
Author: Michael Drapkin
Publisher: John Wiley & Sons
ISBN: 0471436828
Category : Business & Economics
Languages : en
Pages : 255
Get Book
Book Description
On the Web, you should never be more than 3 clicks away from the information you need 3 Clicks Away delivers the collective experience of three distinguished Internet strategists who have led e-commerce initiatives for such notable firms as Gateway, Dow Jones, iVillage, Nickelodeon, and Casio. This book is a tactical guide that demonstrates how to develop e-commerce strategy, revamp the organization so that it can support e-commerce initiatives, and manage complex multidisciplinary projects. 3 Clicks Away provides the solutions and tools executives and managers need to successfully launch and maintain e-commerce sites. It provides critical information on organizational, financial, and project management tactics.
Author: Janna Quitney Anderson
Publisher: Rowman & Littlefield
ISBN: 9780742539372
Category : Computers
Languages : en
Pages : 324
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Book Description
In the early 1990s, people predicted the death of privacy, an end to the current concept of 'property, ' a paperless society, 500 channels of high-definition interactive television, world peace, and the extinction of the human race after a takeover engineered by intelligent machines. Imagining the Internet zeroes in on predictions about the Internet's future and revisits past predictions--and how they turned out. It gives the history of communications in a nutshell, illustrating the serious impact of pervasive networks and how they will change our lives over the next century.
Author: David S. Platt
Publisher: Addison-Wesley Professional
ISBN: 0321466756
Category : Computers
Languages : en
Pages : 273
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Book Description
"I've just finished reading the best computer book [ Why Software Sucks...] since I last re-read one of mine and I wanted to pass along the good word. . . . Put this one on your must-have list if you have software, love software, hate programmers, or even ARE a programmer, because Mr. Platt (who teaches programming) has set out to puncture the bloated egos of all those who think that just because they can write a program, they can make it easy to use. . . . This book is funny, but it is also an important wake-up call for software companies that want to reduce the size of their customer support bills. If you were ever stuck for an answer to the question, 'Why do good programmers make such awful software?' this book holds the answer." -- John McCormick, Locksmith columnist, TechRepublic.com "I must say first, I don't get many computing manuscripts that make me laugh out loud. Between the laughs, Dave Platt delivers some very interesting insight and perspective, all in a lucid and engaging style. I don't get much of that either!" -- Henry Leitner, assistant dean for information technology and senior lecturer on computer science, Harvard University "A riotous book for all of us downtrodden computer users, written in language that we understand." -- Stacy Baratelli, author's barber "David's unique take on the problems that bedevil software creation made me think about the process in new ways. If you care about the quality of the software you create or use, read this book." -- Dave Chappell, principal, Chappell & Associates "I began to read it in my office but stopped before I reached the bottom of the first page. I couldn't keep a grin off my face! I'll enjoy it after I go back home and find a safe place to read." -- Tsukasa Makino, IT manager "David explains, in terms that my mother-in-law can understand, why the software we use today can be so frustrating, even dangerous at times, and gives us some real ideas on what we can do about it." -- Jim Brosseau, Clarrus Consulting Group, Inc. A Book for Anyone Who Uses a Computer Today...and Just Wants to Scream! Today's software sucks. There's no other good way to say it. It's unsafe, allowing criminal programs to creep through the Internet wires into our very bedrooms. It's unreliable, crashing when we need it most, wiping out hours or days of work with no way to get it back. And it's hard to use, requiring large amounts of head-banging to figure out the simplest operations. It's no secret that software sucks. You know that from personal experience, whether you use computers for work or personal tasks. In this book, programming insider David Platt explains why that's the case and, more importantly, why it doesn't have to be that way. And he explains it in plain, jargon-free English that's a joy to read, using real-world examples with which you're already familiar. In the end, he suggests what you, as a typical user, without a technical background, can do about this sad state of our software--how you, as an informed consumer, don't have to take the abuse that bad software dishes out. As you might expect from the book's title, Dave's expose is laced with humor--sometimes outrageous, but always dead on. You'll laugh out loud as you recall incidents with your own software that made you cry. You'll slap your thigh with the same hand that so often pounded your computer desk and wished it was a bad programmer's face. But Dave hasn't written this book just for laughs. He's written it to give long-overdue voice to your own discovery--that software does, indeed, suck, but it shouldn't.
Author: Susan McBride, PhD, RN-BC, CPHIMS
Publisher: Springer Publishing Company
ISBN: 0826124895
Category : Medical
Languages : en
Pages : 600
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Book Description
Designed specifically for graduate-level nursing informatics courses, this is the first text to focus on using technology with an interprofessional team to improve patient care and safety. It delivers an expansive and innovative approach to devising practical methods of optimizing technology to foster quality of patient care and support population health initiatives. Based on the requirements of the DNP Essential IV Core Competency for Informatics and aligning with federal policy health initiatives, the book describes models of information technology the authors have successfully used in health IT, as well as data and analytics used in business, for-profit industry, and not-for-profit health care association settings, which they have adapted for nursing practice in order to foster optimal patient outcomes. The authors espouse a hybrid approach to teaching with a merged competency and concept-based curriculum. With an emphasis on the benefits of an interprofessional team, the book describes the most effective approaches to health care delivery using health information technology. It describes a nursing informatics model that is comprised of three core domains: point-of-care technology, data management and analytics, and patient safety and quality. The book also includes information on point-of-care applications, population health, data management and integrity, and privacy and security. New and emerging technologies explored include genomics, nanotechnology, artificial intelligence, and data mining. Case studies and critical thinking exercises support the concept-based curriculum and facilitate out-of-the-box thinking. Supplemental materials for instructors include PowerPoint slides and a test bank. While targeted primarily for the nursing arena, the text is also of value in medicine, health information management, occupational therapy, and physical therapy. Key Features: Addresses DNP Essential IV Core Competency for Informatics Focuses specifically on using nursing informatics expertise to improve population health, quality, and safety Advocates an interprofessional team approach to optimizing health IT in all practice settings Stimulates critical thinking skills that can by applied to all aspects of IT health care delivery Discusses newest approaches to interprofessional education for IT health care delivery
Author: Dave Chaffey
Publisher: Routledge
ISBN: 1136181458
Category : Business & Economics
Languages : en
Pages : 642
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Book Description
Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated; keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. A practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This new edition seamlessly integrates social media technology like Facebook check-in, social networking, tablets and mobile applications into the mix, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes brand new sections on online marketing legislation and QR codes, plus an expanded section on email marketing, the most commonly used e-marketing tool. Offering a highly structured and accessible guide to a critical and far-reaching subject, Emarketing Excellence 4e provides a vital reference point for all students of business or marketing and marketers and e-marketers involved in marketing strategy and implementation and who want a thorough yet practical grounding in e-marketing.
Author: Cheryl Rickman
Publisher: John Wiley & Sons
ISBN: 0857083058
Category : Business & Economics
Languages : en
Pages : 326
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Book Description
How do I know if my idea will work? How do I decide on the business model? How do I find my audience? Your digital business start-up journey begins here. From the bestselling author of The Small Business Start-up Workbook, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business. Learn how to: • Assess whether your business idea will work online/digitally • Choose the right business model for your proposition and avoid wasting time • Assess demand, viability and uncover untapped needs and gaps in the market • Build a usable, engaging website and mobile app • Create a buzz using social networking • Drive high quality traffic to your site and convert visitors into paying customers • Use search engine optimization (SEO) and marketing (SEM) tools effectively • Raise finance and protect your business • Build and maintain a strong brand • Recruit and retain a strong team • Sell the business or find a suitable successor. Reviews for the book: “If you want advice on starting your own internet business, don’t ask me, read this book instead. It is more up-to-date and costs far less than a good lunch.” Nick Jenkins, Founder of Moonpig.com “This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way.” Scott Weavers-Wright, CEO of Kiddicare.com, and MD of Morrison.com (non-food) “If you read just one book on digital business, make it this one... It is inspirational, informative and interactive in equal measure. Highly recommended!” Rowan Gormley, Founder and CEO of NakedWines.com “Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step-by-step process of refining their start-up ideas and building a solid business.” Elizabeth Varley, Founder and CEO of TechHub
Author: Gerald Massey
Publisher:
ISBN:
Category :
Languages : en
Pages : 600
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Book Description
Author: Gerald Massey
Publisher:
ISBN:
Category : Christianity and other religions
Languages : en
Pages : 578
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Book Description
Author: Frank J. Strobel
Publisher: iUniverse
ISBN: 147597454X
Category : History
Languages : en
Pages : 434
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Book Description
When author Frank Strobel returned from Vietnam, he felt as if he had used up a great deal of his personal “life force” during that year. He worked very hard that year—physically, mentally, and emotionally—and experienced almost every feeling known to man at a very high intensity. The Devil’s Disciple: Different Sides of War presents a compilation of his experiences in Vietnam, exploring this intensity and recalling the speed with which events moved during his time there. Strobel’s missions during wartime were not for the faint of heart His experiences helped him to understand that war has an impact beyond just the fighting involved. There are people, young and old, affected by war. They lived in the villages that he visited as part of his tour of duty. In some of his experiences, he talks about the children he met in the villages of Vietnam and their love for American bubble gum. Using hand signals and an occasional interpreter, he was able to communicate with some of the children and older people in the villages, learning about them and about their lives. In The Devil’s Disciple, Strobel shares his personal experiences during one of the most challenging wars the United States has fought.
Author: Robert Hemphill
Publisher: Macmillan
ISBN: 9780312976576
Category : Biography & Autobiography
Languages : en
Pages : 276
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Book Description
The commanding officer of Bravo Company, 3rd Battalion, 25th Infantry Division--the same unit director Oliver Stone fought in and presumably based his Oscar-winning film "Platoon"--tells how he assumed command of the unit in Vietnam, and how it engaged in horrific fighting in the 1968 Tet Offensive. Photos.
