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Author: Scott Parker
Publisher:
ISBN:
Category : Web sites
Languages : en
Pages : 176
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Book Description
In The Web Designer's 101 Most Important Decisions, Scott Parker distils his in-depth experience of web publishing into 101 practical insights that readers can draw on with ease. He offers best-practice and insider tips, from the basics - ensuring your web design is easily accessible and quick to load at the click of a mouse, and how to encourage people to return to your web pages and recommend them over and over again - through to designing diverse content and planning for the growth and development of your website, whether it's for business, professional or personal use. Not only for web designers, but also for anyone commissioning a web designer, this book offers a host of graphic design, process and technical tips, all fully illustrated, that will enhance your web publishing and help you stand out from the crowd!
Author: Scott Parker
Publisher:
ISBN:
Category : Web sites
Languages : en
Pages : 176
Get Book
Book Description
In The Web Designer's 101 Most Important Decisions, Scott Parker distils his in-depth experience of web publishing into 101 practical insights that readers can draw on with ease. He offers best-practice and insider tips, from the basics - ensuring your web design is easily accessible and quick to load at the click of a mouse, and how to encourage people to return to your web pages and recommend them over and over again - through to designing diverse content and planning for the growth and development of your website, whether it's for business, professional or personal use. Not only for web designers, but also for anyone commissioning a web designer, this book offers a host of graphic design, process and technical tips, all fully illustrated, that will enhance your web publishing and help you stand out from the crowd!
Author: Jeanne Lam
Publisher: Springer
ISBN: 3662489783
Category : Education
Languages : en
Pages : 293
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Book Description
This book constitutes extended papers from the Second International Conference on Technology in Education, ICTE 2015, held in Hong Kong, China, in July 2015. The 26 full papers presented in this volume were carefully reviewed and selected from 41 submissions. They were organized in topical sections named: technology-enabled learning; mobile learning and ubiquitous learning; open learning and online learning; institutional strategies, policies and practices; and learning platforms and advising systems.
Author: Scott Parker
Publisher: Ilex Press
ISBN: 9781908150257
Category : Web sites
Languages : en
Pages : 0
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Book Description
101 practical tips that will enable you to design an commission a great webside
Author: Charles P. Rubenstein
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 435
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Book Description
Having a clear, attractive, and easy-to-navigate website that allows users to quickly find what they want is essential for any organization—including a library. This workbook makes website creation easy—no HTML required. This book teaches all of the essentials for designing and creating a simple, professional-looking website for any library. By using cut-and-paste templates from familiar software programs, readers can create complex websites in short order—without learning confusing HTML coding. Three final chapters cover using style sheets, address the potential benefits of HTML5, and overview content management system based websites. By using this guidebook as a reference, even those without previous knowledge about web design will possess enough basic information to create a great web page—and, with a little practice, prepare a full library website.
Author: Susan Weinschenk
Publisher: Pearson Education
ISBN: 0132658607
Category : Computers
Languages : en
Pages : 436
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Book Description
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen? What makes memories stick? What is more important, peripheral or central vision? How can you predict the types of errors that people will make? What is the limit to someone’s social circle? How do you motivate people to continue on to (the next step? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.
Author: Christopher Butler
Publisher: Smashing Magazine
ISBN: 3944540433
Category : Web site development
Languages : en
Pages : 126
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Book Description
Marketing is an essential part of Web design and knowing its 101 helps designers see their design decisions in a broader context. As jumping in at the deep edge and simply starting off marketing can be quite delicate, "Marketing Secrets For Web Designers" is a companion tailored to the specific needs of Web professionals. Weighing the benefits and perils of common marketing practices, it takes designers by the hand as they develop an understanding of what friendly and appealing marketing is all about. Along the way the Smashing Magazine authors cover topics such as shaping an innovative brand identity, implementing social media wisely and creating meaningful email marketing campaigns. Furthermore, the eBook features valuable tips for product launches and e-commerce. Of course, analytics and metrics also get their well-deserved attention. As you will discover, marketing is a lot more than plain conversion rates, numbers of sales and generating followers; it is part of the user experience. TABLE OF CONTENTS - Stop Shouting. Start Teaching - If You Love Your Brand, Set It Free - What Successful Products Teach Us About Web Design - Social Media Is A Part Of The User Experience - How To Use Email To Alienate Your Users - How Metrics Can Make You A Better Designer - Keep Your Analytics Data Safe And Clean - It Works For "You": A User-Centric Guideline To Product Pages - How To Launch Anything
Author: Tom Greever
Publisher: "O'Reilly Media, Inc."
ISBN: 1491921536
Category : COMPUTERS
Languages : en
Pages : 277
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Book Description
Annotation Every designer has had to justify designs to non-designers, yet most lack the ability to explain themselves in a way that is compelling and fosters agreement. The ability to effectively articulate design decisions is critical to the success of a project, because the most articulate person often wins. This practical book provides principles, tactics and actionable methods for talking about designs with executives, managers, developers, marketers and other stakeholders who have influence over the project with the goal of winning them over and creating the best user experience.
Author: Friedrich Gentner
Publisher: diplom.de
ISBN: 3842821247
Category : Business & Economics
Languages : en
Pages : 75
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Book Description
Inhaltsangabe:Introduction: Outline of the Issue: Business administration theory has dealt since its inception with the issue of providing practical support to corporate decision making. For their explanatory models, it has resourced the knowledge body provided by economics, philosophy, sociology, and psychology. In the last few years it increasingly draws also on the findings taken from neuroscience. By means of so-called imaging techniques, neuroscientists can conduct a deeper analysis of the relationships and processes in the brain. The question of how buying decisions occur, and how these may be influenced has finally created Neuromarketing. The findings from this research filed reveal that feelings and emotions play a much greater role than previously supposed and that these can be addressed through brands. However, the management of immaterial values such as brands does not fit well with the predominantly engineering-oriented mindset of top management in B-to-B companies. In his preface to B-to-B-Markenführung , Klaus Backhaus states: Effektive und effiziente Markenpolitik ist in der Praxis des Business-to-Business-Marketing immer noch ein Stiefkind, auch wenn mittlerweile eine Reihe von wissenschaftlichen Veröffentlichungen bis hin zu Lehrbüchern zur Markenpolitik in diesem Bereich vorliegt. Einer der wesentlichen Gründe hierfür liegt sicherlich darin, dass der Business-to-Business-Bereich stark durch Personen mit einer technischen bzw. ingenieurwissenschaftlichen Ausbildung geprägt ist, die für intangible assets , wie sie die Marke darstellt, erfahrungsgemäß weniger Aufmerksamkeit aufbringen . Even though the purchase decision is made by the Buying Center in the B-to-B market, the assumption prevails that the findings from Neuromarketing can still be applied because this group consists of human beings as well. Objective: The following study will consider the findings taken from Neuromarketing in the light of particular instances of B-to-B-Marketing. The question will be raised as to why and to what extent Neuromarketing is relevant for brand management in B-to-B-Marketing. The possibilities arising from this comparison will only be presented as examples and do not claim to be complete. An example from the Corporate Communication Sector at Siemens will be taken to display the application. Methodology: Extensive scientific literature research, dissertations, the internet as well as market studies commissioned by Siemens have been [...]
Author: Sham Bhangal
Publisher: Apress
ISBN: 1430252316
Category : Computers
Languages : en
Pages : 435
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Book Description
Want to create a top-level website from scratch, but dont know where to start? Well, youve got a choice: buy this book, or buy ten others... Creating a website in today's environment is no longer a question of knowing about one piece of software, or one technology. To achieve the best results, you need broad knowledge on a range of topics: HTML to create pages Cascading Style Sheets (CSS) to format your text JavaScript to create interactivity Image editing software like Fireworks and Photoshop to prepare images Macromedia Flash to add multimedia content Foundation Web Design is a step-by-step guide to stunning website creation. Starting with the basics, and assuming no prior knowledge, Sham Bhangal cuts through the jargon and introduces a wide range of essential skills and technologies. These combine to help you create a fully operational and graphically stunning case study website. About the Authors: Sham Bhangal's unique tutorial style has found success in friends of ED Foundation titles such as Foundation ActionScript, heralded by Amazon.com as “perhaps one of the finest introductory programming books ever written.” Tomasz Jankowski—who designed the case study site—has won numerous web design awards. His stunning artwork first appeared in our landmark title New Masters of Flash.
Author: Linda S Katz
Publisher: Routledge
ISBN: 1135791686
Category : Language Arts & Disciplines
Languages : en
Pages : 238
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Book Description
Explore ways to bring and keep your library’s electronic services up to date! From editor Di Su: “Some years ago, if you were told that a library’s catalog would be available on a 24/7/365 basis, you’d think it was just another fiction. Perhaps as influential as Johannes Gutenberg’s invention of movable type printing, the Internet is one of the most significant happenings in the information world in modern times.” In addition to showing you how library services have been influenced and enhanced by the advent of the Internet, Evolution in Reference and Information Services: The Impact of the Internet will enable you to make the most of the new opportunities that current technologies offer. This valuable book will also help you and your library avoid the pitfalls and new challenges to professional competency that come along with electronic research. Evolution in Reference and Information Services: gives you a review of the history of electronic reference looks at the increasing role of librarians as teachers and providers of technical help for users provides case studies and ways to evaluate electronic research methods suggests strategies for providing effective electronic services examines government Web sites explores Internet sources of health information shows you how to establish electronic services through your library’s portal site looks at how to manage a library computer lab and much more!
