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Author: Scott M. Cutlip
Publisher: Routledge
ISBN: 1136689990
Category : Language Arts & Disciplines
Languages : en
Pages : 885
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Book Description
Based largely on primary sources, this book presents the first detailed history of public relations from 1900 through the 1960s. The author utilized the personal papers of John Price Jones, Ivy L. Lee, Harry Bruno, William Baldwin III, John W. Hill, Earl Newsom as well as extensive interviews -- conducted by the author himself -- with Pendleton Dudley, T.J. Ross, Edward L. Bernays, Harry Bruno, William Baldwin, and more. Consequently, the book provides practitioners, scholars, and students with a realistic inside view of the way public relations has developed and been practiced in the United States since its beginnings in mid-1900. For example, the book tells how: * President Roosevelt's reforms of the Square Deal brought the first publicity agencies to the nation's capital. * Edward L. Bernays, Ivy Lee, and Albert Lasker made it socially acceptable for women to smoke in the 1920s. * William Baldwin III saved the now traditional Macy's Thanksgiving Day parade in its infancy. * Ben Sonnenberg took Pepperidge Farm bread from a small town Connecticut bakery to the nation's supermarket shelves -- and made millions doing it. * Two Atlanta publicists, Edward Clark and Bessie Tyler, took a defunct Atlanta bottle club, the Ku Klux Klan, in 1920 and boomed it into a hate organization of three million members in three years, and made themselves rich in the process. * Earl Newsom failed to turn mighty General Motors around when it was besieged by Ralph Nader and Congressional advocates of auto safety. This book documents the tremendous role public relations practitioners play in our nation's economic, social, and political affairs -- a role that goes generally unseen and unobserved by the average citizen whose life is affected in so many ways by the some 150,000 public relations practitioners.
Author: Scott M. Cutlip
Publisher: Routledge
ISBN: 1136689990
Category : Language Arts & Disciplines
Languages : en
Pages : 885
Get Book
Book Description
Based largely on primary sources, this book presents the first detailed history of public relations from 1900 through the 1960s. The author utilized the personal papers of John Price Jones, Ivy L. Lee, Harry Bruno, William Baldwin III, John W. Hill, Earl Newsom as well as extensive interviews -- conducted by the author himself -- with Pendleton Dudley, T.J. Ross, Edward L. Bernays, Harry Bruno, William Baldwin, and more. Consequently, the book provides practitioners, scholars, and students with a realistic inside view of the way public relations has developed and been practiced in the United States since its beginnings in mid-1900. For example, the book tells how: * President Roosevelt's reforms of the Square Deal brought the first publicity agencies to the nation's capital. * Edward L. Bernays, Ivy Lee, and Albert Lasker made it socially acceptable for women to smoke in the 1920s. * William Baldwin III saved the now traditional Macy's Thanksgiving Day parade in its infancy. * Ben Sonnenberg took Pepperidge Farm bread from a small town Connecticut bakery to the nation's supermarket shelves -- and made millions doing it. * Two Atlanta publicists, Edward Clark and Bessie Tyler, took a defunct Atlanta bottle club, the Ku Klux Klan, in 1920 and boomed it into a hate organization of three million members in three years, and made themselves rich in the process. * Earl Newsom failed to turn mighty General Motors around when it was besieged by Ralph Nader and Congressional advocates of auto safety. This book documents the tremendous role public relations practitioners play in our nation's economic, social, and political affairs -- a role that goes generally unseen and unobserved by the average citizen whose life is affected in so many ways by the some 150,000 public relations practitioners.
Author: David Opeyemi
Publisher: WestBowPress
ISBN: 1449798934
Category : Religion
Languages : en
Pages : 126
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Book Description
The first thing Satan does when trying to get your attention is to disconnect your mind from the root—from God’s plans, right people, appointed places, and from godly companions, thus leaving you a dry land. You need power to reclaim your life back. The Unseen Power reconnects you back to the roots. The Unseen Power revealed… Three mysteries that shapes your life, namely: God, Satan, and You. How your destiny can be terminated through the works of the unseen world. How you can identify and use the power in you. Some hidden sieges suffered by many Christians. How hungry the world is for the power in you. How vacuums have been created for evil to thrive in the world. God’s hunt for ordinary men who will liberate the world. A message for the church, families, believers, youths, government, and for the world.
Author: Heather Ferranti Kinser
Publisher: Millbrook Press (Tm)
ISBN: 1541578147
Category : Medical
Languages : en
Pages : 36
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Book Description
Can something small matter at all? Of course it can! In this book for young readers (who know a thing or two about being small), you can take a super close look at details too little to be seen with the human eye. Powerful shots from scanning electron microscopes show shark skin, bird feathers, the hairs on a honeybee's eye, and so much more, proving that tiny details can make a BIG difference.
Author: Susan Lepselter
Publisher: University of Michigan Press
ISBN: 0472052942
Category : Social Science
Languages : en
Pages : 193
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Book Description
The Resonance of Unseen Things offers an ethnographic meditation on the “uncanny” persistence and cultural freight of conspiracy theory. The project is a reading of conspiracy theory as an index of a certain strain of late 20th-century American despondency and malaise, especially as understood by people experiencing downward social mobility. Written by a cultural anthropologist with a literary background, this deeply interdisciplinary book focuses on the enduring American preoccupation with captivity in a rapidly transforming world. Captivity is a trope that appears in both ordinary and fantastic iterations here, and Susan Lepselter shows how multiple troubled histories—of race, class, gender, and power—become compressed into stories of uncanny memory. “We really don’t have anything like this in terms of a focused, sympathetic, open-minded ethnographic study of UFO experiencers. . . . The author’s semiotic approach to the paranormal is immensely productive, positive, and, above all, resonant with what actually happens in history.” —Jeffrey J. Kripal, J. Newton Rayzor Professor of Religion, Rice University “Lepselter relates a weave of intimate alien sensibilities in out-off-the-way places which are surprisingly, profoundly, close to home. Readers can expect to share her experience of contact with complex logics of feeling, and to do so in a contemporary America they may have thought they understood.” —Debbora Battaglia, Mount Holyoke College “An original and beautifully written study of contemporary American cultural poetics. . . . The book convincingly brings into relief the anxieties of those at the margins of American economic and civic life, their perceptions of state power, and the narrative continuities that bond them to histories of violence and expansion in the American West.” —Deirdre de la Cruz, University of Michigan
Author: Benjamin S Lambeth
Publisher: Naval Institute Press
ISBN: 1612513123
Category : History
Languages : en
Pages : 482
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Book Description
America’s second war against Iraq differed notably from its first. Operation Desert Storm was a limited effort by coalition forces to drive out those Iraqi troops who had seized Kuwait six months before. In contrast, the major combat phase of Operation Iraqi Freedom in 2003 was a more ambitious undertaking aimed at decisively ending Saddam Hussein’s rule. After several days of intense air strikes against fixed enemy targets, allied air operations began concentrating on Iraqi ground troops. The intended effect was to destroy Iraqi resistance and allow coalition land forces to maneuver without pausing in response to enemy actions. Iraqi tank concentrations were struck with consistently lethal effect, paving the way for an allied entrance into Baghdad that was largely unopposed. Hussein’s regime finally collapsed on April 9. Viewed in hindsight, it was the combination of allied air power as an indispensable enabler and the unexpected rapidity of the allied ground advance that allowed coalition forces to overrun Baghdad before Iraq could mount a coherent defense. In achieving this unprecedented level of performance, allied air power was indispensable in setting the conditions for the campaign’s end. Freedom from attack and freedom to attack prevailed for allied ground forces. The intended effect of allied air operations was to facilitate the quickest capture of Baghdad without the occurrence of any major head-to-head battles on the ground. This impressive short-term achievement, however, was soon overshadowed by the ensuing insurgency that continued for four years thereafter in Iraq. The mounting costs of that turmoil tended, for a time, to render the campaign’s initial successes all but forgotten. Only more recently did the war begin showing signs of reaching an agreeable end when the coalition’s commander put into effect a new counterinsurgency strategy in 2007 aimed at providing genuine security for Iraqi citizens. The toppling of Hussein’s regime ended the iron rule of an odious dictator who had brutalized his people for more than 30 years. Yet the inadequate resourcing with which that goal was pursued showed that any effective plan for a regime takedown must include due hedging against the campaign’s likely aftermath in addition to simply seeing to the needs of major combat. That said, despite the failure of the campaign’s planners to underwrite the first need adequately, those who conducted the three-week offensive in pursuit of regime change performed all but flawlessly, thanks in considerable part to the mostly unobserved but crucial enabling contributions of allied air power.
Author: Merle Eugene Curti
Publisher: Transaction Publishers
ISBN: 9781412837101
Category : Social Science
Languages : en
Pages : 970
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Book Description
Hailed as a pioneer achievement upon its original publi-cation and awarded the Pulitzer Prize in history in 1944, The Growth of American Thought has won appreciative reviews and earned the highest regard among historians of the national experience. With his elaboration of the complex interrelationships between the growth of American thought and the whole American social milieu, Curti creates not only an intellectual history, but a social history of American thought.
Author: Abner Suarez
Publisher:
ISBN: 9781951492380
Category : Religion
Languages : en
Pages : 96
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Book Description
Many books have been written on the subject of faith, how to get it and apply it. What makes this book most unique is the fact that the illustrations and examples are both visual and practical, stemming from the author's first-hand experience. This is not a "theological book", thought the writing is well grounded in sound theology. This is an "application book" where the reader will be challenged in practical ways to access and apply the faith they have been given in new and deeper ways.The author's contention is that man was put on this earth for two core reasons as expressed in the book of Genesis: to have intimate fellowship with God and to see God's Kingdom extended on earth as it is in heaven. The author contends that living with and apply their God-given faith is a key to experiencing both of these callings in greater measure.
Author: Philip Ball
Publisher: University of Chicago Press
ISBN: 022623889X
Category : History
Languages : en
Pages : 333
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Book Description
Science is said to be on the verge of achieving the ancient dream of making objects invisible. Invisible is a biography of an idea, tied to the history of science over thelongue durée. Taking in Plato to today's science, Ball shows us that the stories we have told about invisibility are not in fact about technical capability but about power, sex, concealment, morality, and corruption. Precisely because they refer to matters that lie beyond our senses, unseen beings and worlds have long been a repository for hopes, fears, and suppressed desires. Ideas of invisibility are, like all ideas rooted in legend, ultimately parables about our own potential and weaknesses. Invisible presents the first comprehensive survey of the roles that the idea of invisibility has played throughout time and culture. This territory takes us from medieval grimoires to cutting-edge nanotechnology, from fairy tales to telecommunications, from camouflage to early cinematography, and from beliefs about ghosts to the dawn of nuclear physics and the discovery of dark energy. Invisible reveals what our age-old fantasies about what lurks unseen, and whether we can enter that realm ourselves, truly say about us.
Author: Heather Graham
Publisher: MIRA
ISBN: 0369719948
Category : Fiction
Languages : en
Pages : 335
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Book Description
A Texas Ranger and a U.S. Marshal take on a mystery that stretches back centuries as they help the FBI's Krewe of Hunters stop a serial killer, in book 5 in the beloved suspense series, only from New York Times bestselling author Heather Graham. San Antonio, Texas, 1800s: In room 207 at the Longhorn Saloon, in the long shadow of the Alamo, a woman was brutally murdered. Her killer was never found. One year ago, in that same historic room, another woman vanished without a trace. Now, San Antonio has become a dumping ground for battered bodies. When Texas Ranger Logan Raintree is approached to lead a group of elite paranormal investigators working the case, he accepts the challenge. And with it, his powerful ability to commune with the dead. U.S. Marshal Kelsey O'Brien has been waiting all her life to work with someone who can understand her ability to "see" the past. Now she has her chance. Together, Kelsey and Logan follow their instincts to the Alamo and to the newly reopened Longhorn, which once tempted heroes with drink, cards and women. If the spirits of those long-dead Texans are really appearing to the victims before their deaths, only Kelsey and Logan have the skills to find out why….
Author: Edward L. Bernays
Publisher: University of Oklahoma Press
ISBN: 0806189827
Category : Business & Economics
Languages : en
Pages : 441
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Book Description
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
