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Author: Jim Ewel
Publisher: John Wiley & Sons
ISBN: 1119712033
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
Transform your organization using Agile principles with this proven framework The Six Disciplines of Agile Marketing provides a proven framework for applying Agile principles and processes to marketing. Written by celebrated consultant Jim Ewel, this book provides a concise, approachable, and adaptable strategy for the implementation of Agile in virtually any marketing organization. The Six Disciplines of Agile Marketing discusses six key areas of practical concern to the marketer who hopes to adopt Agile practices in their organization. They include: Aligning the team on common goals Structuring the team for greater efficiency Implementing processes like Scrum and Kanban in marketing Validated Learning Adapting to Change Creating Remarkable Customer Experiences The Six Disciplines of Agile Marketing also discusses four shifts in beliefs and behaviors necessary to achieving an Agile transformation in marketing organizations. They include: A shift from a focus on outputs to one based on outcomes A shift from a campaign mentality to one based on continuous improvement A shift from an internal focus to a customer focus A shift from top-down decisions to de-centralized decisions Perfect for anyone in a leadership position at a marketing agency, The Six Disciplines of Agile Marketing also belongs on the bookshelf of anyone interested in improving the efficacy and efficiency of their own marketing efforts. Full of practical advice and concrete strategies that have been successfully implemented at Fortune 500, Silicon Valley, and non-profit organizations alike, this book is an indispensable resource to help your organization make the leap to Agile.
Author: Jim Ewel
Publisher: John Wiley & Sons
ISBN: 1119712033
Category : Business & Economics
Languages : en
Pages : 304
Get Book
Book Description
Transform your organization using Agile principles with this proven framework The Six Disciplines of Agile Marketing provides a proven framework for applying Agile principles and processes to marketing. Written by celebrated consultant Jim Ewel, this book provides a concise, approachable, and adaptable strategy for the implementation of Agile in virtually any marketing organization. The Six Disciplines of Agile Marketing discusses six key areas of practical concern to the marketer who hopes to adopt Agile practices in their organization. They include: Aligning the team on common goals Structuring the team for greater efficiency Implementing processes like Scrum and Kanban in marketing Validated Learning Adapting to Change Creating Remarkable Customer Experiences The Six Disciplines of Agile Marketing also discusses four shifts in beliefs and behaviors necessary to achieving an Agile transformation in marketing organizations. They include: A shift from a focus on outputs to one based on outcomes A shift from a campaign mentality to one based on continuous improvement A shift from an internal focus to a customer focus A shift from top-down decisions to de-centralized decisions Perfect for anyone in a leadership position at a marketing agency, The Six Disciplines of Agile Marketing also belongs on the bookshelf of anyone interested in improving the efficacy and efficiency of their own marketing efforts. Full of practical advice and concrete strategies that have been successfully implemented at Fortune 500, Silicon Valley, and non-profit organizations alike, this book is an indispensable resource to help your organization make the leap to Agile.
Author: Anthony Freeling
Publisher: Createspace Independent Publishing Platform
ISBN: 9781456491093
Category : Marketing
Languages : en
Pages : 0
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Book Description
"Marketing has for years promised to generate growth and transform business. Yet marketers and general managers alike see that most new products and communication campaigns fail and worry that their huge spend on marketing might be wasted. They also worry that they are slow to react to changes in the customer and competitive environment. In this book, Anthony Freeling argues that the problem lies in the usual approach to marketing strategy. Agile Marketing develops an approach, inspired by evolution, to do marketing that is better, faster and cheaper. In nature, creatures evolve by continuously making changes and keeping those changes that are fittest to survive in their environment. The book describes how to use a continuous process of fast, practical 'test, learn and commit (TLC) loops' to change marketing offers. These adapted offers are fittest to survive in their environment--the marketplace. Agile Marketing is for thoughtful people in marketing today, who share these frustrations with marketing and are in a position to do something about it."--Page 4 of cover.
Author: Ben Sailer
Publisher:
ISBN: 9781695442139
Category :
Languages : en
Pages : 112
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Book Description
The worlds of business and marketing are changing. New technologies are empowering companies to respond to customer demands more quickly and with better data-driven insights than ever before. Those can adapt and execute with speed and precision will enjoy the benefits, while those trapped in an old-school business-as-usual mindset risk becoming irrelevant.How can marketers get organized, streamline workflows, and outpace their competition in such a fast-moving environment? The answer lies with agile marketing. Whether you call it a framework or a methodology, it empowers teams to produce better work more quickly and with less stress. And everything you need to know to implement it right now is in this book.
Author: Scott Brinker
Publisher: John Wiley & Sons
ISBN: 1119183219
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design "continuous" marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.
Author: Michelle Accardi-Petersen
Publisher: Apress
ISBN: 1430233168
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Clearly the marketing methods of old will not fulfill all the needs of today's organization. Today, the fast moving opportunities afforded by the internet, websites, social networking and data communication give those in the know a huge advantage over traditional marketers. The goal of this book is to teach you how. Author Michelle Accardi-Petersen has been on both the planning and implementation side of the problem. Utilizing methods that may be familiar to those with a software background but without the technical baggage, she presents the techniques that will put you way ahead of traditional marketers and move your organization to the forefront in their overall marketing operations.
Author: Jens Kröger
Publisher: Springer-Verlag
ISBN: 3658295481
Category : Business & Economics
Languages : de
Pages : 231
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Book Description
Dieses Buch vermittelt einen umfassenden Überblick zu relevanten Basics, Methoden und Tools, wie Sie Ihre Marketingarbeit und -teams durch Agilität erfolgreich und effizient aufstellen können.Agilität – hinter diesem Begriff verbirgt sich mehr als nur Spontaneität und Flexibilität. Es geht vor allem um ein Mindset, radikal kundenzentrierte Kommunikation, eine bewegliche Aufbauorganisation, um crossfunktionales Arbeiten über Abteilungsgrenzen hinweg sowie um permanente Erfolgsmessung und Anpassung. Bei erfolgreicher Umsetzung kann damit eine wegweisende und starke Rolle der Marketingabteilung im Gesamtunternehmen erreicht werden.Die Autoren geben Ihnen konkrete Ansätze, wie Sie sich im Marketingalltag agil aufstellen können. Am Ende des Buches werden Sie wissen, was Agile Marketing ist, welche agilen Methoden Sie dabei unterstützen können, wie sich die Team-Organisation und die Zusammenarbeit ändern wird und wie Sie durch Customer Centricity den zentralen Erfolgs- und Anerkennungsfaktor für Ihr Marketingteam schaffen. Aus dem Inhalt Wieso Agile Marketing eine geeignete Antwort auf dynamische Zeiten ist Was verbirgt sich hinter dem Begriff „Agile Marketing“ Was ist ein Agile Mindset und wie kann es entwickelt werden Werte und Prinzipien für erfolgreiches Agile Marketing Mit diesen Methoden und Tools können Sie Ihr Marketing agil aufstellen Eine pragmatische Starthilfe für Ihren Weg zum Agile Marketing Verankerung der Fachabteilung in der Organisation Die „neue“ Rolle des CMOs und des Fachbereichs
Author: Gez Smith
Publisher: Lulu.com
ISBN: 0957275420
Category : Computers
Languages : en
Pages : 202
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Book Description
Agile Marketing: The Incomplete Guide looks at how the rise of the Internet and digital technologies has made the worlds of marketing, PR and communications so much more complex, fast-paced and uncertain that the old ways of delivering campaigns are no longer as effective. Instead, we need to consider the approaches used for many years by software developers to deal with complex, fast-paced and uncertain environments, by adopting an agile mindset and used agile methodologies such as scrum. Covering agile from different perspectives in the fields of strategy, leadership and organisational change, as well as offering concrete changes and processes you could adopt right now in order to become more agile, this book is for anyone who feels that the old ways of delivering marketing, PR or communications activity are no longer keeping up with digital and the Internet, and who is open to considering a whole new way of approaching their professional work.
Author: Bill Cushard
Publisher:
ISBN: 9781732462601
Category :
Languages : en
Pages :
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Book Description
Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 652
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Author:
Publisher:
ISBN:
Category : Electronics
Languages : en
Pages : 1108
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Book Description
