The Secrets of Successful Public Relations and Image-Making PDF Download
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Author: Tony Greener
Publisher: Elsevier
ISBN: 1483103730
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
The Secrets of Successful Public Relations and Image-Making discusses several methods for effective public promotion. The book is comprised of 10 chapters that deal with the various aspects of image-making. The text first discusses what public relations is; who needs it; and what its applications are in different industries. The succeeding chapters cover the methods, technology, and concerns in an image promotion campaign, which include persuasion techniques, media promotions and events, and sponsorship. The book also tackles the importance of internal relation to public relations. The last chapter provides a guide in starting up a promotion campaign. The book will be of use to public relations practitioners and business owners who need an overview of the elements involved in public relations.
Author: Tony Greener
Publisher: Elsevier
ISBN: 1483103730
Category : Business & Economics
Languages : en
Pages : 208
Get Book
Book Description
The Secrets of Successful Public Relations and Image-Making discusses several methods for effective public promotion. The book is comprised of 10 chapters that deal with the various aspects of image-making. The text first discusses what public relations is; who needs it; and what its applications are in different industries. The succeeding chapters cover the methods, technology, and concerns in an image promotion campaign, which include persuasion techniques, media promotions and events, and sponsorship. The book also tackles the importance of internal relation to public relations. The last chapter provides a guide in starting up a promotion campaign. The book will be of use to public relations practitioners and business owners who need an overview of the elements involved in public relations.
Author: Tony Greener
Publisher: Elsevier
ISBN: 1483100510
Category : Business & Economics
Languages : en
Pages : 208
Get Book
Book Description
The Secrets of Successful Public Relations and Image-Making provides an overview of the various aspects of public relations (PR). The book is comprised of 10 chapters that cover several areas of PR. Chapter 1 reviews the concept of PR, and Chapter 2 covers media relations. Chapter 3 discusses the persuasion techniques used in PR. Chapter 4 talks about the use of TV and radio, while Chapter 5 tackles media event and product launch. The book also covers community relations and discusses sponsorship. Internal communications and PR consultancy are also explained. The last chapter discusses starting up a PR campaign. The book will be of great use to entrepreneurs who are looking forward to conducting their won PR activity.
Author: Amanda Proscia
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Before you hire an agency or invest in PR, get the inside scoop with this book.Outsiders have so many questions about the misunderstood public relations industry: Isn't it all just writing press releases? When should I start? Why can't I get my story on the front page of the New York Times? To get the most from your PR investment, you need an insider's perspective.Writing in an Advice Column format, Amanda Proscia draws on her 30 years of experience to dish out answers to answer your questions-even those you might hesitate to ask a PR pro. In a series of witty exchanges, you'll learn:What PR is and what it isn't (like, advertising, marketing and sales)Why you might not be ready to invest in PRThe "3 I" formula for spotting a newsworthy angle Get ready to be entertained as Proscia shares stories, insights, and frank thoughts on how PR works, when it fails, and how to course correct as the story changes.Whether you're a PR newbie or a seasoned pro, you'll enjoy this refreshingly honest guide to public relations from the client's perspective. Better yet, you'll emerge with a better understanding of how to put PR to work for your business.
Author:
Publisher:
ISBN:
Category : Mass media
Languages : en
Pages : 658
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Book Description
Author:
Publisher: Entrepreneur Press
ISBN: 1613082207
Category : Business & Economics
Languages : en
Pages : 980
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Book Description
Campaign for Your Success! The explosion of media opportunities and the rapidly changing communications landscape have served as key drivers for the public relations industry, creating huge opportunities for communications and PR specialists like you! Coaching you all the way, the experts at Entrepreneur show you how to parlay your PR experience into a successful new business. Our experts take you step by step from building the business foundation to managing day-to-day operations. Learn how to set up your firm, choose your market niche, prospect and sign clients, build media relationships, set fees, and more! Plus, gain priceless insight, tips, and techniques from practicing entrepreneurs and industry experts! Learn how to: Set up your own PR firm Choose your market niche Win over, sign, and keep clients Build strong, well-planned campaigns using the latest tools of the trade Develop prosperous relationships and partnerships Boost profits by expanding your business And more Go from public relations pro to CEO! Start your own public relations firm today! The First Three Years In addition to industry specific information, you’ll also tap into Entrepreneur’s more than 30 years of small business expertise via the 2nd section of the guide - Start Your Own Business. SYOB offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed. Plus, you’ll get advice and insight from experts and practicing entrepreneurs, all offering common-sense approaches and solutions to a wide range of challenges. • Pin point your target market • Uncover creative financing for startup and growth • Use online resources to streamline your business plan • Learn the secrets of successful marketing • Discover digital and social media tools and how to use them • Take advantage of hundreds of resources • Receive vital forms, worksheets and checklists • From startup to retirement, millions of entrepreneurs and small business owners have trusted Entrepreneur to point them in the right direction. We’ll teach you the secrets of the winners, and give you exactly what you need to lay the groundwork for success. BONUS: Entrepreneur’s Startup Resource Kit! Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more – all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compliled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.
Author: Arthur James Wells
Publisher:
ISBN:
Category : Bibliography, National
Languages : en
Pages : 1252
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Book Description
Author: Thomas L. Harris
Publisher: Contemporary Books
ISBN:
Category : Communication in marketing
Languages : en
Pages : 344
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Book Description
Here marketing public relations leader Thomas Harris uses dozens of case histories to show how some of the nation's most successful marketers have used public relations techniques to give added power and persuasion to their marketing messages.
Author: Robert Wynne
Publisher:
ISBN: 9781947540033
Category :
Languages : en
Pages :
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Book Description
The media landscape is constantly changing. The 24-hour online news cycle for magazines, newspapers, TV, and other outlets, along with social media, offers news challenges - and opportunities - to inform and persuade. Most books on public relations are useless. They're boring academic textbooks written by group consensus filled with outdated scholarly theories or fantasies about social media tricks "guaranteeing" that you'll go viral and instantly obtain fame and fortune. Straight Talk About Public Relations presents realistic, powerful insights about how to tell a story, make an impact, and increase influence - it explains how the game of communications is played today. Persuading people to buy products or services, change their opinions, or support causes is difficult. But there are tactics that work - and you'll find them in this revised edition. Creating great content, and presenting your story, words, and images to the media and influencers, is critically important to performing public relations. The two biggest trends in public relations are social media and content marketing, and this revised and updated edition features new insights into: finding and engaging your audience successfully pitching the media writing an editorial that wows creating a persuasive social media campaign dealing with fake news measuring PR success This witty, no-holds-barred introduction to the art of public relations is perfect for entrepreneurs, small business owners, students, those working in the PR business who want to update their skills, and any consumer of media who wants to understand the secrets of persuasion. The foreword by Emmy Award-winning writer Dave Boone sets the stage for the book, where you'll learn to master the skills of public relations and strategies to write well and deliver your messages in the right way, at the right time, to the right audience.
Author: Sue Law
Publisher:
ISBN:
Category : Educational leadership
Languages : en
Pages : 328
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Book Description
Explores key issues facing those aspiring to and those already involved in leadership and management at middle and senior levels. Evaluates issues including school improvement, innovation, organizational culture, and the nature of leadership, scrutinizing possible management strategies within a changing policy context that is increasingly focused around standards, accountability, and reputation. Law is professor of education and head of the Department of Secondary and Tertiary Education at Nottingham Trent University. Glover is visiting professor of education at Nottingham Trent University. Distributed by Taylor and Francis. Annotation copyrighted by Book News, Inc., Portland, OR
Author: Charles S. Phillips
Publisher:
ISBN: 9780137986613
Category : Business & Economics
Languages : en
Pages : 350
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Book Description
