The Routledge Reader in Rhetorical Criticism

The Routledge Reader in Rhetorical Criticism PDF Author: Brian L. Ott
Publisher:
ISBN: 9780415517546
Category : LANGUAGE ARTS & DISCIPLINES
Languages : en
Pages : 0

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Book Description
Bringing together 50 key readings on rhetorical criticism in a single accessible format, The Rhetorical Criticism Readerfurnishes instructors with an ideal resource for teaching and practicing the art of rhetorical criticism. Unlike existing readers and textbooks, which rely on cookie-cutter approaches to rhetorical criticism, The Rhetorical Criticism Reader organizes the field conceptually, allowing teachers and students to grapple with the enduring issues and debates surrounding criticism over the past 50 years. The readings are organized into four sections, each representing key conceptual issues and debates in rhetorical criticism: critic/purpose, object/method, theory/practice, and audience/consequentiality. Each section is preceded by an introductory essay that puts the readings into context. For added flexibility, an alternative table of contents is also included for instructors and students to customize their teaching and reading. Intended for upper-division undergraduate and graduate courses in rhetorical criticism, The Rhetorical Criticism Reader uniquely lends itself to thoughtful discussion of the role of the critic in the critical process. It assists readers not only in learning the tools of criticism, but also in reflecting on the values that underlie the critical endeavor.

The Routledge Reader in Rhetorical Criticism

The Routledge Reader in Rhetorical Criticism PDF Author: Brian L. Ott
Publisher:
ISBN: 9780415517546
Category : LANGUAGE ARTS & DISCIPLINES
Languages : en
Pages : 0

Get Book

Book Description
Bringing together 50 key readings on rhetorical criticism in a single accessible format, The Rhetorical Criticism Readerfurnishes instructors with an ideal resource for teaching and practicing the art of rhetorical criticism. Unlike existing readers and textbooks, which rely on cookie-cutter approaches to rhetorical criticism, The Rhetorical Criticism Reader organizes the field conceptually, allowing teachers and students to grapple with the enduring issues and debates surrounding criticism over the past 50 years. The readings are organized into four sections, each representing key conceptual issues and debates in rhetorical criticism: critic/purpose, object/method, theory/practice, and audience/consequentiality. Each section is preceded by an introductory essay that puts the readings into context. For added flexibility, an alternative table of contents is also included for instructors and students to customize their teaching and reading. Intended for upper-division undergraduate and graduate courses in rhetorical criticism, The Rhetorical Criticism Reader uniquely lends itself to thoughtful discussion of the role of the critic in the critical process. It assists readers not only in learning the tools of criticism, but also in reflecting on the values that underlie the critical endeavor.

Modern Rhetorical Criticism

Modern Rhetorical Criticism PDF Author: Roderick P Hart
Publisher: Routledge
ISBN: 1317346459
Category : Language Arts & Disciplines
Languages : en
Pages : 424

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Book Description
A comprehensive and up-to-date introduction to the analysis of public rhetoric, Modern Rhetorical Criticism teaches readers how to examine and interpret rhetorical situations, ideas, arguments, structure, and style. The text covers a wide range of critical techniques, from cultural and dramatistic analysis to feminist and Marxist approaches. A wealth of original criticism demonstrates how to analyze such diverse forms as junk mail, congressional debates, and traffic regulations, as well as literature. This long-awaited revision contains new coverage of mass media, feminist criticism, and European criticism.

Landmark Essays on Rhetorical Criticism

Landmark Essays on Rhetorical Criticism PDF Author: Thomas W. Benson
Publisher: Psychology Press
ISBN: 9781880393086
Category : Language Arts & Disciplines
Languages : en
Pages : 272

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Book Description
First Published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.

Modern Rhetorical Criticism

Modern Rhetorical Criticism PDF Author: Roderick P Hart
Publisher: Routledge
ISBN: 1351788450
Category : Language Arts & Disciplines
Languages : en
Pages : 326

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Book Description
A comprehensive and up-to-date introduction to the analysis of public rhetoric, Modern Rhetorical Criticism teaches readers how to examine and interpret rhetorical situations, ideas, arguments, structure, and style. The text covers a wide range of critical techniques, from cultural and dramatistic analysis to feminist and Marxist approaches. A wealth of original criticism demonstrates how to analyze such diverse forms as junk mail, campaign speeches, and popular entertainment, as well as literature. This long-awaited revision offers specific guidance on crafting analytic essays, and contains new coverage of legacy as well as new media, identity criticism, and post-colonial and decolonial criticism. The fourth edition also offers additional resources online for instructors and students.

Rhetorical Audience Studies and Reception of Rhetoric

Rhetorical Audience Studies and Reception of Rhetoric PDF Author: Jens E. Kjeldsen
Publisher: Springer
ISBN: 3319616188
Category : Political Science
Languages : en
Pages : 339

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Book Description
This book examines the reception of rhetoric and the rhetoric of reception. By considering salient rhetorical traits of rhetorical utterances and texts seen in context, and relating this to different kinds of reception and/or audience use and negotiation, the authors explore the connections between rhetoric and reception. In our time, new media and new forms of communication make it harder to distinguish between speaker and audience. The active involvement of users and audiences is more important than ever before. This project is based on the premise that rhetorical research should reconsider the understanding, conceptualization and examination of the rhetorical audience. From mostly understanding audiences as theoretical constructions that are examined textually and speculatively, the contributors give more attention to empirical explorations of actual audiences and users. The book will provide readers with new knowledge on the workings of rhetoric as well as illustrative and guiding examples of new methods of rhetorical studies.

The Marketing of Service-Dominant Logic

The Marketing of Service-Dominant Logic PDF Author: Chris Miles
Publisher: Springer Nature
ISBN: 3031465105
Category : Business & Economics
Languages : en
Pages : 263

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Book Description
​Service-Dominant logic can be described as a mind-set for a unified understanding of the purpose and nature of organizations, markets and society. A concept that was first introduced by Vargo and Lusch in 2004, S-D logic has generated not just a vast host of journal articles and books but has established an expanding sphere of influence across marketing scholarship. In this book, the author uses a rhetorical approach to investigate the ‘marketing’ of Service-Dominant logic, asking how the formulation and presentation of the logic aids in its persuasive promotion. In doing so, the book explores the lexicon choices, metaphors, symbols, and persuasive gambits that have resonated so strongly with marketing academia, with the aim of understanding how these elements work together in a compelling narrative that delivers the logic’s core value proposition of transcendence. The author investigates how these rhetorical strategies have evolved as the S-D logic framework has developed, examining the revisions to its foundational premises and axioms and the introduction of new perspectives such as systems theory. It is the first book-length rhetorical analysis of a single strand of marketing discourse and as such, it serves as a showcase for the methodology, the insights it can provide, and its value for marketing scholarship.

Political Perversion

Political Perversion PDF Author: Joshua Gunn
Publisher: University of Chicago Press
ISBN: 022671358X
Category : Political Science
Languages : en
Pages : 211

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Book Description
When Trump became president, much of the country was repelled by what they saw as the vulgar spectacle of his ascent, a perversion of the highest office in the land. In his bold, innovative book, Political Perversion, rhetorician Joshua Gunn argues that this “mean-spirited turn” in American politics (of which Trump is the paragon) is best understood as a structural perversion in our common culture, on a continuum with infantile and “gotcha” forms of entertainment meant to engender provocation and sadistic enjoyment. Drawing on insights from critical theory, media ecology, and psychoanalysis, Gunn argues that perverse rhetorics dominate not only the political sphere but also our daily interactions with others, in person and online. From sexting to campaign rhetoric, Gunn advances a new way to interpret our contemporary political context that explains why so many of us have difficulty deciphering the appeal of aberrant public figures. In this book, Trump is only the tip of a sinister, rapidly growing iceberg, one to which we ourselves unwittingly contribute on a daily basis.

The Rhetorical Power of Popular Culture

The Rhetorical Power of Popular Culture PDF Author: Deanna D. Sellnow
Publisher: SAGE Publications
ISBN: 1071851500
Category : Language Arts & Disciplines
Languages : en
Pages : 376

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Book Description
Can television shows like Stranger Things, popular music by performers like Taylor Swift, advertisements for products like Samuel Adams beer, and films such as The Hunger Games help us understand rhetorical theory and criticism? The Fourth Edition of The Rhetorical Power of Popular Culture offers students a step-by-step introduction to rhetorical theory and criticism by focusing on the powerful role popular culture plays in persuading us as to what to believe and how to behave. In every chapter, students are introduced to rhetorical theories, presented with current examples from popular culture that relate to the theory, and guided through demonstrations about how to describe, interpret, and evaluate popular culture texts through rhetorical analysis. Authors Deanna Sellnow and Thomas Endres provide sample student essays in every chapter to demonstrate rhetorical criticism in practice. This edition’s easy-to-understand approach and range of popular culture examples help students apply rhetorical theory and criticism to their own lives and assigned work.

Reading Sounds

Reading Sounds PDF Author: Sean Zdenek
Publisher: University of Chicago Press
ISBN: 022631281X
Category : Language Arts & Disciplines
Languages : en
Pages : 357

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Book Description
Imagine a common movie scene: a hero confronts a villain. Captioning such a moment would at first glance seem as basic as transcribing the dialogue. But consider the choices involved: How do you convey the sarcasm in a comeback? Do you include a henchman’s muttering in the background? Does the villain emit a scream, a grunt, or a howl as he goes down? And how do you note a gunshot without spoiling the scene? These are the choices closed captioners face every day. Captioners must decide whether and how to describe background noises, accents, laughter, musical cues, and even silences. When captioners describe a sound—or choose to ignore it—they are applying their own subjective interpretations to otherwise objective noises, creating meaning that does not necessarily exist in the soundtrack or the script. Reading Sounds looks at closed-captioning as a potent source of meaning in rhetorical analysis. Through nine engrossing chapters, Sean Zdenek demonstrates how the choices captioners make affect the way deaf and hard of hearing viewers experience media. He draws on hundreds of real-life examples, as well as interviews with both professional captioners and regular viewers of closed captioning. Zdenek’s analysis is an engrossing look at how we make the audible visible, one that proves that better standards for closed captioning create a better entertainment experience for all viewers.

Reinventing Rhetoric Scholarship

Reinventing Rhetoric Scholarship PDF Author: Dave Tell
Publisher: Parlor Press LLC
ISBN: 1643171003
Category : Language Arts & Disciplines
Languages : en
Pages : 193

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Book Description
Reinventing Rhetoric Scholarship: Fifty Years of the Rhetoric Society of America collects essays reflecting on the history of the Rhetoric Society of America and the organization’s 18th Biennial Conference theme, “Reinventing Rhetoric: Celebrating the Past, Building the Future,” on the occasion of the Society’s 50th anniversary. The opening section, “Looking Back: RSA at Fifty” describes the establishment of the organization and includes remembrances from some of the founders. These historical essays consider the transdisciplinary nature of RSA scholarship and pedagogy and offer critical reviews of trends in some of its subfields. The essays in the second section, “Reinventing the Field: Looking Forward,” focus on the future of scholarship and pedagogy in the field, from reinventing scholarship on major figures such as Vico, Burke, and Toulmin, to reconsidering future work on rhetoric and democracy, rhetoric and religion, and rhetoric from both sides of the Atlantic. The authors in the last section, “Rhetorical Interventions,” offer critical interventions on contemporary issues, including food justice, fat studies, indigenous protest, biopolitics, Chinese feminism, and anti-establishment ethos. Together, the essays in Reinventing Rhetoric Scholarship offer a Janus-faced portrait of a discipline on the occasion of its golden anniversary: a loving and critical remembrance as well as a robust exploration of possible futures. Contributors include Kristian Bjørkdahl, David Blakesley, Leah Ceccarelli, Catherine Chaput, Rachel Chapman Daugherty, Richard Leo Enos, Joseph Good, Heidi Hamilton, Michelle Iten, Jacob W. Justice, Zornitsa Keremidchieva, Jens E. Kjeldsen, Abby Knoblauch, Laura Leavitt, Andrea A. Lunsford, Paul Lynch, Carolyn R. Miller, James J. Murphy, Shelley Sizemore, Ryan Skinnell, David Stock, Joonna Smitherman Trapp, Victor J. Vitanza, Ron Von Burg, Scott Welsh, Ben Wetherbee, Elizabethada A. Wright, Hui Wu, Richard E. Young, and David Zarefsky.