The Product Managers Handbook, 3E

The Product Managers Handbook, 3E PDF Author: Linda Gorchels
Publisher: McGraw Hill Professional
ISBN: 007177209X
Category : Business & Economics
Languages : en
Pages : 408

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Book Description
Previous editions sold more than 17,000 copies Now includes a CD-ROM with Excel Worksheet templates and features new chapters on product management brand strategy and international perspectives Linda Gorchels is a well-known product management authority, and the author of The Product Manager's Field Guide and The Manager's Guide to Distribution Channels