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Author: Wilbur Schramm
Publisher: Urbana : University of Illinois Press
ISBN: 9780252001970
Category : Social Science
Languages : en
Pages : 1012
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Book Description
Media as communication institutions;Mass media as social systems; The structure and function of communication in society; The medium is the message; From news-gathering to news-making; A flood of pseudo-events; The negro and the news: A case study.
Author: Wilbur Schramm
Publisher: Urbana : University of Illinois Press
ISBN: 9780252001970
Category : Social Science
Languages : en
Pages : 1012
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Book Description
Media as communication institutions;Mass media as social systems; The structure and function of communication in society; The medium is the message; From news-gathering to news-making; A flood of pseudo-events; The negro and the news: A case study.
Author: Wilbur Lang Schramm
Publisher:
ISBN:
Category : Communication
Languages : en
Pages : 586
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Book Description
Author: Wilbur Lang Schramm
Publisher:
ISBN:
Category :
Languages : en
Pages : 997
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Book Description
Author: Joseph T. Klapper
Publisher: Ardent Media
ISBN:
Category :
Languages : en
Pages : 24
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Book Description
Author: Robin L. Nabi
Publisher: SAGE
ISBN: 1412959969
Category : Language Arts & Disciplines
Languages : en
Pages : 657
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Book Description
Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts.
Author: Donald F. Roberts
Publisher:
ISBN:
Category :
Languages : es
Pages : 0
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Book Description
Author: Melvin L. DeFleur
Publisher: Routledge
ISBN: 1317346580
Category : Language Arts & Disciplines
Languages : en
Pages : 381
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Book Description
Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.
Author: Joseph T. Klapper
Publisher: Glencoe, Ill : Free Press
ISBN:
Category : Communication
Languages : en
Pages : 328
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Book Description
This book is "primarily a collation of the findings of published research. Part I deals with mass communication as an agent of persuasion. Part II deals with the effects of specific kinds of media content." A new orientation is suggested: the "Phenomenistic" approach which "is in essence a shift away from the tendency to regard mass communication as a necessary and sufficient cause of audience effects, toward a view of the media as influences, working amid other influences, in a total situation."
Author: John Ryan
Publisher: Allyn & Bacon
ISBN:
Category : Business & Economics
Languages : en
Pages : 280
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Book Description
In this large-scale, postindustrial society, the mass media has become deeply embedded into the lifestyles of everyday citizens. People are lured by television ratings, celebrity-sponsored products, and high-profile crimes and scandals, all finding their way into living rooms across America by satellites, cable wires, and modems. This book examines the real, imagined, and potential effects of the mass media on individuals and society. The book explores the processes through which the mass media is enabled and constrained by such factors as technology, law, industry structure, and occupational careers, accounting for the vast changes that have developed in recent years. This book is divided into two parts. Part I defines mass communication and locates its role in social life. Part II considers the factors which influence media content, providing insight into how the industry operates. Sociologists, Communication and Mass Media specialists, film, music, and pop culture critics, and enthusiasts of these fields.
Author: Leo W. Jeffres
Publisher:
ISBN:
Category : Social Science
Languages : en
Pages : 464
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Book Description
