The Power of Metaphor

The Power of Metaphor PDF Author: Mark Jordan Landau
Publisher: American Psychological Association (APA)
ISBN: 9781433815799
Category : Psychology
Languages : en
Pages : 301

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Book Description
This book explores the possibility that metaphor is a cognitive tool that people routinely use to understand abstract concepts (such as morality) in terms of superficially dissimilar concepts that are relatively easier to comprehend (such as cleanliness).

The Power of Metaphor

The Power of Metaphor PDF Author: Mark Jordan Landau
Publisher: American Psychological Association (APA)
ISBN: 9781433815799
Category : Psychology
Languages : en
Pages : 301

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Book Description
This book explores the possibility that metaphor is a cognitive tool that people routinely use to understand abstract concepts (such as morality) in terms of superficially dissimilar concepts that are relatively easier to comprehend (such as cleanliness).

Metaphors & Analogies

Metaphors & Analogies PDF Author: Rick Wormeli
Publisher: Stenhouse Publishers
ISBN: 1571107584
Category : Education
Languages : en
Pages : 186

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Book Description
Metaphors show students how to make connections between the concrete and the abstract, prior knowledge and unfamiliar concepts, and language and image. But teachers must learn how to use metaphors and analogies strategically and for specific purposes, helping students discover and deconstruct effective comparisons. Metaphors & Analogies is filled with provocative illustrations of metaphors in action and practical tips.

Politicians and Rhetoric

Politicians and Rhetoric PDF Author: J. Charteris-Black
Publisher: Springer
ISBN: 0230501702
Category : Literary Criticism
Languages : en
Pages : 239

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Book Description
This book analyzes the rhetoric of speeches by major British or American politicians and shows how metaphor is used systematically to create political myths of monsters, villains and heroes. Metaphors are shown to interact with other figures of speech to communicate subliminal meanings by drawing on the unconscious emotional association of words.

Metaphor

Metaphor PDF Author: Denis Donoghue
Publisher: Harvard University Press
ISBN: 0674430662
Category : Language Arts & Disciplines
Languages : en
Pages : 241

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Book Description
Metaphor supposes that an ordinary word could have been used, but instead something unexpected appears. The point of a metaphor is to enrich experience by bringing different associations to mind, by giving something a different life. The prophetic character of metaphor, Denis Donoghue says, changes the world by changing our sense of it.

The Power Of Metaphor

The Power Of Metaphor PDF Author: Michael Berman
Publisher: Crown House Publishing
ISBN: 1845905466
Category : Self-Help
Languages : en
Pages : 228

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Book Description
Packed with original stories and visualisations, this is a must-buy resource for teachers, trainers and therapists who are looking for new approaches to group work, or are simply story-telling enthusiasts. " An essential part of our professional development library and widely consulted" Fiona Balloch, Principal, Oxford House College, London

From Molecule to Metaphor

From Molecule to Metaphor PDF Author: Jerome Feldman
Publisher: MIT Press
ISBN: 0262562359
Category : Psychology
Languages : en
Pages : 379

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Book Description
In From Molecule to Metaphor, Jerome Feldman proposes a theory of language and thought that treats language not as an abstract symbol system but as a human biological ability that can be studied as a function of the brain, as vision and motor control are studied. This theory, he writes, is a "bridging theory" that works from extensive knowledge at two ends of a causal chain to explicate the links between. Although the cognitive sciences are revealing much about how our brains produce language and thought, we do not yet know exactly how words are understood or have any methodology for finding out. Feldman develops his theory in computer simulations—formal models that suggest ways that language and thought may be realized in the brain. Combining key findings and theories from biology, computer science, linguistics, and psychology, Feldman synthesizes a theory by exhibiting programs that demonstrate the required behavior while remaining consistent with the findings from all disciplines. After presenting the essential results on language, learning, neural computation, the biology of neurons and neural circuits, and the mind/brain, Feldman introduces specific demonstrations and formal models of such topics as how children learn their first words, words for abstract and metaphorical concepts, understanding stories, and grammar (including "hot-button" issues surrounding the innateness of human grammar). With this accessible, comprehensive book Feldman offers readers who want to understand how our brains create thought and language a theory of language that is intuitively plausible and also consistent with existing scientific data at all levels.

Metaphors We Live By

Metaphors We Live By PDF Author: George Lakoff
Publisher: University of Chicago Press
ISBN: 9780226468006
Category : Language Arts & Disciplines
Languages : en
Pages : 256

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Book Description
The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by"—metaphors that can shape our perceptions and actions without our ever noticing them. In this updated edition of Lakoff and Johnson's influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language.

Metaphorically Selling

Metaphorically Selling PDF Author: Anne Miller
Publisher: Chiron Assoc Incorporated
ISBN: 9780976279402
Category : Business communication
Languages : en
Pages : 0

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Book Description
You might say that author Anne Miller is like a homeowner who strikes oil while digging a ditch in the backyard. In this book, she shares knowledge she refined from more than 20 years of distilling metaphors. Her book leaves little doubt that metaphors can fuel the engines of your sales success. Its pages are full of colorful, persuasive anecdotes and analogies that follow one another like racecars coming out of Turn Four at Daytona. If you doubt whether her advice will apply to the rubber-meets-the-road realities of sales, just take Miller's ideas out for a test drive. Her primary expertise is in presentations, not sales, which may explain why her roadmap (note the extended metaphor) to success is so much more creative than most sales advice. Miller's book leaves many other tomes in the dust. getAbstract.com thinks sales professionals who read this book and master the art of the metaphor should get ready to take a victory lap or two.

Creative Thinkering

Creative Thinkering PDF Author: Michael Michalko
Publisher: New World Library
ISBN: 1608680258
Category : Business & Economics
Languages : en
Pages : 258

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Book Description
Why isn’t everyone creative? Why doesn’t education foster more ingenuity? Why is expertise often the enemy of innovation? Bestselling creativity expert Michael Michalko shows that in every ?eld of endeavor — from business and science to government, the arts, and even day-to-day life — natural creativity is limited by the prejudices of logic and the structures of accepted categories and concepts. Through step-by-step exercises, illustrated strategies, and inspiring real-world examples, he shows readers how to liberate their thinking and literally expand their imaginations by learning to synthesize dissimilar subjects, think paradoxically, and enlist the help of the subconscious mind. He also reveals the attitudes and approaches that diverse geniuses share — and anyone can emulate. Fascinating and fun, Michalko’s strategies facilitate the kind of lightbulb-moment thinking that changes lives — for the better.

Metaphor, Nation and Discourse

Metaphor, Nation and Discourse PDF Author: Ljiljana Šarić
Publisher: John Benjamins Publishing Company
ISBN: 9027262675
Category : Language Arts & Disciplines
Languages : en
Pages : 366

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Book Description
This edited volume examines how metaphors and related phenomena (metonymies, symbols, cultural models, stereotypes) lead to the discursive construal of a common element that brings the nation together. The central idea is that metaphor use must be questioned to lay bare the processes and the discursive power behind them. The chapters examine a range of contemporary and historical, monomodal and multimodal discourses, including politicians’ discourse, presidential speeches, newspapers, TV series, Catholic homilies, colonialist discourse, and various online sources. The approaches taken include political science, international relations, cultural studies, and linguistics. All contributions feature discursive constructivist views of metaphor, with clear sociocultural grounding, and the notion of metaphor as a framing device in constructing various aspects of nations and national identity. The volume will appeal to scholars in discourse analysis, metaphor studies, media studies, nationalism studies, and political science.