The Power of Customer Misbehavior PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The Power of Customer Misbehavior PDF full book. Access full book title The Power of Customer Misbehavior by M. Fisher. Download full books in PDF and EPUB format.
Author: M. Fisher
Publisher: Springer
ISBN: 1137348925
Category : Business & Economics
Languages : en
Pages : 192
Get Book
Book Description
To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.
Author: M. Fisher
Publisher: Springer
ISBN: 1137348925
Category : Business & Economics
Languages : en
Pages : 192
Get Book
Book Description
To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.
Author: M. Fisher
Publisher: Springer
ISBN: 1137348925
Category : Business & Economics
Languages : en
Pages : 167
Get Book
Book Description
To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.
Author: Ayantunji Gbadamosi
Publisher: Routledge
ISBN: 1351819054
Category : Business & Economics
Languages : en
Pages : 434
Get Book
Book Description
Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing. Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholders. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues. Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications.
Author: Kelly T. Tian
Publisher: Bloomsbury Publishing USA
ISBN: 0313075921
Category : Business & Economics
Languages : en
Pages : 272
Get Book
Book Description
From remarkably frank and credible responses to their comprehensive research questionnaire, Tian and Keep provide a unique, wide ranging catalogue of frauds that customers perpetrate on businesses--and what marketers can do to combat it. They were able to receive and analyze more than 250 written descriptions--a 71% response rate!--of the acts that customers committed and the methods they used. Instead of merely a checklist, Tian and Keep obtained their data in the customers' own words, resulting in highly detailed and reliable insights into why customers did what they did. They find that customer fraud has emerged as a form of guerilla warfare against companies, that it is adapted to specific situations, and that underlying customers' motivation is a need to get even. Ethics has little do with it. In fact, some respondents even asserted that they had an obligation to commit fraud: they did it to retaliate against what they perceived as unethical acts that businesses committed against them. The result is a rare documentation of the specifics of fraud, how it threatens not only business but entire economies, and the actions--bold and subtle--that marketers can take in self-protective response. Not only will corporate management, particularly in marketing, get detailed descriptions of their customers' fraud strategies and tactics, but they will also receive insights into where they are vulnerable and why. Tian and Keep show that fraud has become so socially acceptable among middle class customers that they are willing to share their tactics, strategies, and secrets with their friends. With this as their foundation, the authors give practitioners an arsenal of detection and deterrence methods. Equally important, they provide ways to implement them without alienating their other, blameless customers. They also show marketers what they can do to reestablish trust in their marketing exchanges with customers, and improve relationships in ways that will diminish (if not fully eliminate) the incidence of fraud. For management generally as well as marketers in companies of all sizes and type, Tian's and Keep's book is essential, engrossing, and useful reading.
Author: Caltha Crowe
Publisher: Center for Responsive Schools, Inc.
ISBN: 189298931X
Category : Education
Languages : en
Pages : 169
Get Book
Book Description
This extraordinary book draws you into Caltha Crowe's "never quit" efforts to help Sammy, a challenging but charming third grader, gain control of his behavior so that he, and his classmates, can learn. Caltha takes readers into her classroom through rich stories, complemented with personal journal entries. Through her sympathetic eyes, we experience Sammy's defiance, angry outbursts, and baffling responses to stress. Caltha's wisdom and kindness turn this book into the one you'll urge on colleagues, and you'll come away with strategies and structures you can use to help the Sammy in your own classroom.
Author: Lucy Taska
Publisher: Emerald Group Publishing
ISBN: 1780526636
Category : Business & Economics
Languages : en
Pages : 297
Get Book
Book Description
This volume challenges understandings of organizational misbehavior looking beyond traditional conceptions of the nexus between misbehavior and resistance in the workplace. The volume includes a contribution from Stephen Ackroyd and adds to the emerging body of evidence that disturbs assumptions of consensus and conformity in organizations.
Author: Rick Lewis
Publisher:
ISBN: 9780986673009
Category : Business & Economics
Languages : en
Pages : 158
Get Book
Book Description
7 Rules You Were Born to Break is an exploration of 7 rules we unconsciously obey and the power of breaking them. This book reveals the secrets of a professional misbehaver who turned his passion for mischief into a successful career as an internationally renowned entertainer. In his rise from the streets as a juggler, jester and busker, to the banquet halls of the corporate elite as a headlining comedian, Rick Lewis faced the 7 hidden rules that oppose our fulfillment and success. Lewis guides us through the silent shadows of our rule oriented society through his performing stories, illustrating with warmth, humor and passion the unwritten laws that disempower us and which we must break to claim our birthright to excellence. Celebrities and a break-dancing dwarf, Santa Claus and CEOs, may never have shared a stage so equally as they do in Lewis's inspiring and remarkable tales. From the top of his twelve-foot unicycle Lewis shows us how we can rise above mediocrity in our day to day lives and give our greatest hopes, aims and visions a fighting chance. Today Rick Lewis is a world-class corporate entertainer, comedian and speaker who has appeared at events attended by the Clintons, the Prime Minister of Canada, Bill Gates, the international board of Mastercard and upper management teams for Fortune 500 companies all over North America.
Author: Laura Lake
Publisher: John Wiley & Sons
ISBN: 0470449837
Category : Business & Economics
Languages : en
Pages : 386
Get Book
Book Description
Consumer behaviour.
Author: Yoav Vardi
Publisher: Psychology Press
ISBN: 1135630372
Category : Business & Economics
Languages : en
Pages : 360
Get Book
Book Description
Devoted to the study and management of misbehaviour in work organizations, this volume is divided into three parts. Part I discusses the prevalence of these phenomena; Part II explores important manifestations and antecedents; and Part III presents practical and methodological implications.
Author: Benoit B. Mandelbrot
Publisher: Profile Books
ISBN: 1847651550
Category : Business & Economics
Languages : en
Pages : 352
Get Book
Book Description
This international bestseller, which foreshadowed a market crash, explains why it could happen again if we don't act now. Fractal geometry is the mathematics of roughness: how to reduce the outline of a jagged leaf or static in a computer connection to a few simple mathematical properties. With his fractal tools, Mandelbrot has got to the bottom of how financial markets really work. He finds they have a shifting sense of time and wild behaviour that makes them volatile, dangerous - and beautiful. In his models, the complex gyrations of the FTSE 100 and exchange rates can be reduced to straightforward formulae that yield a much more accurate description of the risks involved.
