The Politics of Authenticity in Presidential Campaigns, 1976-2008 PDF Download
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Author: Erica J. Seifert
Publisher: McFarland
ISBN: 0786491094
Category : Biography & Autobiography
Languages : en
Pages : 273
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Book Description
"Authenticity," the dominant cultural value of the baby boom generation, became central to presidential campaigns in the late 20th century. Beginning in 1976, Americans elected six presidents whose campaigns represented evolving standards of authenticity. Interacting with the media and their publics, these successful presidential candidates structured their campaigns around projecting "authentic" images and connecting with voters as "one of us." In the process, they rewrote the political playbook, redefined "presidentiality," and changed the terms of the national political discourse. This book is predicated on the assumption that it is worth knowing why.
Author: Erica J. Seifert
Publisher: McFarland
ISBN: 0786491094
Category : Biography & Autobiography
Languages : en
Pages : 273
Get Book
Book Description
"Authenticity," the dominant cultural value of the baby boom generation, became central to presidential campaigns in the late 20th century. Beginning in 1976, Americans elected six presidents whose campaigns represented evolving standards of authenticity. Interacting with the media and their publics, these successful presidential candidates structured their campaigns around projecting "authentic" images and connecting with voters as "one of us." In the process, they rewrote the political playbook, redefined "presidentiality," and changed the terms of the national political discourse. This book is predicated on the assumption that it is worth knowing why.
Author: Jishnu Bhattacharyya
Publisher: CRC Press
ISBN: 1000408027
Category : Business & Economics
Languages : en
Pages : 945
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Book Description
"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.
Author: Peter G. Miller
Publisher: John Wiley & Sons
ISBN: 9781444318869
Category : Self-Help
Languages : en
Pages : 400
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Book Description
Addiction Research Methods’ is a comprehensive handbook for health professionals, policy-makers and researchers working and training in the field of addiction. The book provides a clear, comprehensive and practical guide to research design, methods and analysis within the context of the field of alcohol and other drugs. The reader is introduced to fundamental principles and key issues; and is orientated to available sources of information and key literature. Written by a team of internationally acclaimed contributors, the book is divided into six major sections: Introduction; Research Design; Basic Toolbox; Biological Models; Specialist Methods; and Analytical Methods. Each chapter offers an introduction to the background and development of the discipline in question, its key features and applications, how it compares to other methods/analyses and its advantages and limitations. FEATURES List of useful websites and assistive technology. Case study examples List of useful hermeneutics Recommended reading list Contains exercises to help the reader to develop their skills.
Author: Derek A. Burrill
Publisher: Peter Lang
ISBN: 9781433100918
Category : Art
Languages : en
Pages : 188
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Book Description
Die Tryin' traces the cultural connections between videogames, masculinity, and digital culture. It fuses feminist, psychoanalytic, Marxist, and poststructuralist theory to analyze the social imaginary that is produced by - and produces - a particular form of masculinity: boyhood. The author asserts that digital culture is a culturally and historically situated series of practices, products, and performances, all coalescing to produce a real and imagined masculinity that exists in perpetual adolescence, and is reflective of larger masculine edifices at work in politics and culture. Thus, videogames form the central object of study as consumer technologies of control and anxiety as well as possibility and subversion. Moving away from current games research, the book favors a game-specific approach that unites visual culture, cultural studies, and performance studies, instead of a sociological/structural inspection of the form.
Author: Bernhard Stoevesandt
Publisher: Springer Nature
ISBN: 3030313077
Category : Technology & Engineering
Languages : en
Pages : 1495
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Book Description
This handbook provides both a comprehensive overview and deep insights on the state-of-the-art methods used in wind turbine aerodynamics, as well as their advantages and limits. The focus of this work is specifically on wind turbines, where the aerodynamics are different from that of other fields due to the turbulent wind fields they face and the resultant differences in structural requirements. It gives a complete picture of research in the field, taking into account the different approaches which are applied. This book would be useful to professionals, academics, researchers and students working in the field.
Author: Frank-Martin Belz
Publisher: John Wiley & Sons
ISBN: 1119966191
Category : Business & Economics
Languages : en
Pages : 354
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Book Description
The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them. A comprehensive package of supplementary materials for this text is available at www.wiley.com/college/belz. View the authors blog at: www.sustainability-marketing.com
Author: Georgeta Raţă
Publisher: Cambridge Scholars Publishing
ISBN: 144385767X
Category : Social Science
Languages : en
Pages : 375
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Book Description
Interdisciplinary Perspectives on Social Sciences is a collection of essays on educational issues confronting educators and researchers from three continents (Africa, Asia, and Europe). The essays are grouped into three sections. The first, “Human Resources Management”, discusses issues such as consumer innovativeness, employee expectations, enterprise competitiveness, the global economy, human resources, internet advertising, job performance, the labour market, privatisation policies, profitability, transformational leadership, and work behaviour. The second part, “International Relations”, encompasses topics such as administrative reforms, elections, EU enlargement, mass media, migration, nationalism, and totalitarian thought, while the third, “Sociology”, looks at divorce, everyday life practices, the family structure, feminism, gender issues, the legalisation of prostitution, and women’s rights. The book will appeal to educators, researchers, and students involved in social sciences.
Author: Elizabeth F. Barkley
Publisher: John Wiley & Sons
ISBN: 0470549785
Category : Education
Languages : en
Pages : 416
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Book Description
Keeping students involved, motivated, and actively learning is challenging educators across the country,yet good advice on how to accomplish this has not been readily available. Student Engagement Techniques is a comprehensive resource that offers college teachers a dynamic model for engaging students and includes over one hundred tips, strategies, and techniques that have been proven to help teachers from a wide variety of disciplines and institutions motivate and connect with their students. The ready-to-use format shows how to apply each of the book's techniques in the classroom and includes purpose, preparation, procedures, examples, online implementation, variations and extensions, observations and advice, and key resources. "Given the current and welcome surge of interest in improving student learning and success, this guide is a timely and important tool, sharply focused on practical strategies that can really matter." ?Kay McClenney, director, Center for Community College Student Engagement, Community College Leadership Program, the University of Texas at Austin "This book is a 'must' for every new faculty orientation program; it not only emphasizes the importance of concentrating on what students learn but provides clear steps to prepare and execute an engagement technique. Faculty looking for ideas to heighten student engagement in their courses will find usefultechniques that can be adopted, adapted, extended, or modified." ?Bob Smallwood, cocreator of CLASSE (Classroom Survey of Student Engagement) and assistant to the provost for assessment, Office of Institutional Effectiveness, University of Alabama "Elizabeth Barkley's encyclopedia of active learning techniques (here called SETs) combines both a solid discussion of the research on learning that supports the concept of engagement and real-life examples of these approaches to teaching in action." ?James Rhem, executive editor, The National Teaching & Learning Forum
Author: Fiona Patterson
Publisher: Palgrave Macmillan
ISBN: 9783319949703
Category : Psychology
Languages : en
Pages : 0
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Book Description
How we recruit future healthcare professionals is critically important, as the demand for high quality healthcare increases across the globe. This book questions what the evidence tells us about how best to select those most suited to a career in healthcare, ensuring that the approaches used are relevant and fair to all who apply. The editors of this collection take a comprehensive look at the latest research surrounding recruitment and selection into healthcare roles. Each chapter is authored by leading experts and, using international case material, the practical implications for workforce policy are explored. They review the key stages in designing effective selection systems and discuss how best to evaluate the quality of selection processes. Evidence from role analysis studies as well as the effectiveness of different selection methods including aptitude and situational judgment tests, personality assessment and interviews are examined. Chapters also cover approaches to student selection and recruitment for postgraduate trainees through to senior appointments. Finally they highlight contemporary issues in recruitment, including the use of technology, selecting for values, candidate perceptions, coaching issues and how best to promote diversity and widening access.
Author: Shaila Seshia Galvin
Publisher: Yale University Press
ISBN: 0300215010
Category : Technology & Engineering
Languages : en
Pages : 320
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Book Description
A rich, original study of the social and bureaucratic life of organic quality that challenges assumptions of what organic means Tracing the social and bureaucratic life of organic quality, this book yields new understandings of this fraught concept. Shaila Seshia Galvin examines certified organic agriculture in India's central Himalayas, revealing how organic is less a material property of land or its produce than a quality produced in discursive, regulatory, and affective registers. Becoming Organic is a nuanced account of development practice in rural India, as it has unfolded through complex relationships forged among state authorities, private corporations, and new agrarian intermediaries.
