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Author: Adam Morgan
Publisher: John Wiley & Sons
ISBN: 1119995612
Category : Business & Economics
Languages : en
Pages : 373
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Book Description
Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pirate Inside is different. It forwards the idea that brands are about people, and Challenger Brands are driven by a certain kind of person in a certain kind of way. Challenger Brands don't rely on CEOs or founders, but on the people within the organization whose personal qualities and approach to what they do make the difference between whether the brand turns to gold or falls to dust. In line with this thinking, The Pirate Inside forwards two key questions: what does it take to be the driver or guardian of a successful Challenger Brand, and what are the demands made by this on character and corporate culture? Building on his answers, Adam Morgan then explores the critical issue of whether big, multi-brand companies can create Challenger micro-climates within their companies, and the benefits that they might achieve by doing so.
Author: Adam Morgan
Publisher: John Wiley & Sons
ISBN: 1119995612
Category : Business & Economics
Languages : en
Pages : 373
Get Book
Book Description
Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pirate Inside is different. It forwards the idea that brands are about people, and Challenger Brands are driven by a certain kind of person in a certain kind of way. Challenger Brands don't rely on CEOs or founders, but on the people within the organization whose personal qualities and approach to what they do make the difference between whether the brand turns to gold or falls to dust. In line with this thinking, The Pirate Inside forwards two key questions: what does it take to be the driver or guardian of a successful Challenger Brand, and what are the demands made by this on character and corporate culture? Building on his answers, Adam Morgan then explores the critical issue of whether big, multi-brand companies can create Challenger micro-climates within their companies, and the benefits that they might achieve by doing so.
Author: Tendayi Viki
Publisher: Unbound Publishing
ISBN: 1783528958
Category : Business & Economics
Languages : en
Pages : 144
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Book Description
Faced with the choice of starting a company or joining a large corporation, Steve Jobs believed that it was 'more fun to be a pirate than to join the navy'. But for innovators inside established companies, making a distinction between being a pirate and joining the navy is a fallacy. We have to figure out a way to become pirates in the navy! There is nothing harder in business than trying to innovate within large corporations. Innovators in big companies often face internal opposition as well as their external competitors. It is the management of the core business that tends to get in the way of innovation. Most intrapreneurs recognise that innovation can’t be carried out as a series of one-off projects that always have to jump through political hurdles. They realise that there is a need for innovation to happen as a repeatable process. But how can they achieve this? This is a step-by-step guide to getting continuous innovation done in companies and reshaping them in the process. It is for anyone involved in corporate innovation and driving company change.
Author: Rob Lloyd Jones
Publisher: Usborne Books
ISBN: 9780746070048
Category : Board books
Languages : en
Pages : 0
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Book Description
Lift the flaps in this exciting book to discover what happens aboard a lively pirate ship.
Author: Minna Lacey
Publisher: Usborne Books
ISBN: 9781409531715
Category : Juvenile Nonfiction
Languages : en
Pages : 14
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Book Description
Shows life on board a pirate ship.
Author: Peter Eichstaedt
Publisher: Chicago Review Press
ISBN: 1569767742
Category : True Crime
Languages : en
Pages : 237
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Book Description
In 2009, the United States was hit broadside by Somali pirates who attempted to capture the U.S. flag ship Maersk Alabama. Suddenly, the pirates were no longer a distant menace. They had thrust themselves onto the American stage. Are the Somali pirates a legion of desperate fisherman attacking cargo ships and ocean cruisers to reclaim their waters? Or is piracy connected to crime networks and the madness that grips Somalia? What threats do pirates pose to international security? To answer these questions, Peter Eichstaedt crisscrosses East Africa, meeting with pirates both in and out of prisons, talking with them about their lives, tactics, and motives. Ultimately, he comes face-to-face with a former fighter with Somalia's brutal Islamic al-Shabaab militia. He discovers that piracy is a symptom of a much deeper problem: Somalia itself. Pirate State explores the links between the pirates, global financiers, and extremists who control southern Somalia and whose influence extends across the Gulf of Aden into Yemen and connects to extremists in Pakistan and Afghanistan. The Somali pirates are desperate and dangerous men who will do just about anything for money, and Pirate State argues that turning a blind eye to piracy and the problems of Somalia is inviting a disaster of horrific proportions.
Author: Adam Morgan
Publisher: John Wiley & Sons
ISBN: 0470527757
Category : Business & Economics
Languages : en
Pages : 364
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Book Description
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
Author: Henry Arderne Ormerod
Publisher:
ISBN:
Category : Mediterranean Region
Languages : en
Pages : 302
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Book Description
Author: Karen Poth
Publisher: Zonderkidz
ISBN: 031073729X
Category : Juvenile Fiction
Languages : en
Pages : 36
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Book Description
A Lesson about following God’s plan. Junior has a plan. He wants to quit school. He wants to be a pirate. But Junior’s pirate friends remind him that there is more to life than fun ... and God already has a plan for Junior! This is a Level One I Can Read! book, which means it’s perfect for children learning to sound out words and sentences. It aligns with guided reading level I and will be of interest to children Pre-K to 2nd grade.
Author: Scoular Anderson
Publisher: Collins Educational
ISBN: 9780007474004
Category : Language Arts & Disciplines
Languages : en
Pages : 0
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Book Description
A Workbook enabling children to practise the language points presented in the Reader.
Author: John "Chumbucket" Baur
Publisher: Citadel Press
ISBN: 9780806530703
Category : Humor
Languages : en
Pages : 260
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Book Description
The authors of "Pirattitude" return with a book that will allow every scallywag, saucy wench, or landlubber to get in touch with his or her inner pirate.
