The Passion and Persuasion

The Passion and Persuasion PDF Author: Robert Hach
Publisher: Xlibris Corporation
ISBN: 1462812554
Category : Religion
Languages : en
Pages : 121

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The Passion and Persuasion

The Passion and Persuasion PDF Author: Robert Hach
Publisher: Xlibris Corporation
ISBN: 1462812554
Category : Religion
Languages : en
Pages : 121

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Book Description


Passions and Persuasion in Aristotle's Rhetoric

Passions and Persuasion in Aristotle's Rhetoric PDF Author: Jamie Dow
Publisher: OUP Oxford
ISBN: 0191025569
Category : Philosophy
Languages : en
Pages : 240

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Book Description
For Aristotle, arousing the passions of others can amount to giving them proper grounds for conviction. On that basis a skill in doing so can be something valuable, an appropriate constituent of the kind of expertise in rhetoric that deserves to be cultivated and given expression in a well-organised state. Such are Jamie Dow's principal claims in Passions and Persuasion in Aristotle's Rhetoric. He attributes to Aristotle a normative view of rhetoric and its role in the state, and ascribes to him a particular view of the kinds of cognitions involved in the passions. In the first sustained treatment of these issues, and the first major monograph on Aristotle's Rhetoric in twenty years, Dow argues that Aristotle held distinctive and philosophically interesting views of both rhetoric and the nature of the passions. In Aristotle's view, he argues, rhetoric is exercised solely in the provision of proper grounds for conviction (pisteis). This is rhetoric's valuable contribution to the proper functioning of the state. Dow explores, through careful examination of the text of the Rhetoric, what normative standards must be met for something to qualify in Aristotle's view as 'proper grounds for conviction', and how he supposed these standards could be met by each of his trio of 'technical proofs' (entechnoi pisteis)—those using reason, character and emotion. In the case of the passions, Dow suggests, meeting these standards is a matter of arousing passions that constitute the reasonable acceptance of premises in arguments supporting the speaker's conclusion. Dow then seeks to show that Aristotle's view of the passions is compatible with this role in rhetorical expertise. This involves taking a stand on a number of controversial issues in Aristotle studies. In Passions and Persuasion, Dow rejects the view that Aristotle's Rhetoric expresses inconsistent views on emotion-arousal. Aristotle's treatment of the passions in the Rhetoric is, he argues, best understood as expressing a substantive theory of the passions as pleasures and pains. This is supported by a new representationalist reading of Aristotle's account of pleasure (and pain) in Rhetoric 1. Dow also defends a distinctive understanding of how Aristotle understood the contribution of phantasia ('appearance') to the cognitive component of the passions. On this interpretation, Aristotelian passions must involve the subject's affirming things to be the way that they are represented. Thus understood, the passions of an emotionally-engaged audience can constitute a part of their reasonable acceptance of a speaker's argument.

Persuasion

Persuasion PDF Author: Arlene Dickinson
Publisher: Collins
ISBN: 9781443405973
Category : Self-Help
Languages : en
Pages : 0

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Book Description
At thirty-one, Arlene Dickinson found herself stranded. Recently divorced, she had only a high school diploma, no savings and no clue how she was going to feed four young children. But just one year later, she was a partner in Venture Communications. Ten years on, she was CEO, poised to grow the business into one of Canada’s largest independently owned marketing firms. Today, as a co-star of the CBC hit Dragons’ Den, she is one of the country’s most sought-after female entrepreneurs. The secret of her journey from poverty to the corner office? The art of persuasion. Blending her own frank stories with compelling social science, she explains how to persuade both in the boardroom and in everyday life: the crucial importance of a particular kind of listening; how to get people to buy into your ideas; how to attract followers and deal with naysayers; the art of storytelling; how to turn mistakes to your advantage; and how to seize opportunities where others see only roadblocks.

The Passion and Persuasion

The Passion and Persuasion PDF Author: Robert Hach
Publisher: Xlibris Corporation
ISBN: 9781453562932
Category : Religion
Languages : en
Pages : 120

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Book Description
Robert Hach is a professor of Rhetoric and Composition at Miami Dade College in Miami, Florida. His first book, Possession and Persuasion: The Rhetoric of Christian Faith, is a rhetorical analysis of the development of Christian faith from its associational beginnings as the persuasive power of the spoken message that Jesus passed on to his first-century followers, to its organizational emergence as the possessive power of the religious institution that eventually became known as "the Church." In the present volume, The Passion and Persuasion: A Biblical Deconstruction of the Evangelical Rhetoric of the Cross, the author analyzes the rhetoric of evangelical Christianity regarding the crucifixion of Jesus and shows that the evangelical doctrine of the atonement both misreads the New Testament language about Jesus' crucifixion and perverts the biblical portrayal of Jesus' God. By exposing the logical and theological fallacies of the evangelical doctrine, as well as its pernicious rhetorical effects, the author clears the way for an understanding of the crucifixion of Jesus that is not only demonstrably truer to the biblical language but also infinitely richer in its effect on believing hearts.

Persuasion IQ

Persuasion IQ PDF Author: Kurt Mortensen
Publisher: AMACOM
ISBN: 0814410251
Category : Business & Economics
Languages : en
Pages : 337

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Book Description
Through his Persuasion Institute, Kurt Mortensen has sought out and studied the Persuasion IQ (PQ) of the world’s top influencers. Now, in this game-changing guide, he’s leveraging his vast knowledge to teach readers the essential habits, traits, and behaviors necessary to cultivate their natural persuasive abilities. Concentrating on the 10 major Persuasion IQ skills, the book provides readers an opportunity to assess their own PQ, identify their strengths and weaknesses, and start down a path to enormous success and wealth. Readers will discover powerful techniques that enable them to: read people quickly; create instant trust; get others to take immediate action; close more sales; win over clients; accelerate business success; earn what they're really worth; influence others to accept their points of view; win negotiations; enhance relationships; and--most important--hear the magical word “yes” more often!Your professional success, your income, and even your personal relationships depend on your ability to persuade, influence, and motivate other people. Whether you are selling a product, presenting an idea, or asking for a raise, persuasion is the magic ingredient. This powerful, life-changing book will transform anyone into a persuasion genius.

Saving Persuasion

Saving Persuasion PDF Author: Bryan Garsten
Publisher: Harvard University Press
ISBN: 0674037510
Category : Political Science
Languages : en
Pages : 291

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Book Description
In today's increasingly polarized political landscape it seems that fewer and fewer citizens hold out hope of persuading one another. Even among those who have not given up on persuasion, few will admit to practicing the art of persuasion known as rhetoric. To describe political speech as "rhetoric" today is to accuse it of being superficial or manipulative. In Saving Persuasion, Bryan Garsten uncovers the early modern origins of this suspicious attitude toward rhetoric and seeks to loosen its grip on contemporary political theory. Revealing how deeply concerns about rhetorical speech shaped both ancient and modern political thought, he argues that the artful practice of persuasion ought to be viewed as a crucial part of democratic politics. He provocatively suggests that the aspects of rhetoric that seem most dangerous--the appeals to emotion, religious values, and the concrete commitments and identities of particular communities--are also those which can draw out citizens' capacity for good judgment. Against theorists who advocate a rationalized ideal of deliberation aimed at consensus, Garsten argues that a controversial politics of partiality and passion can produce a more engaged and more deliberative kind of democratic discourse.

Persuasive Preaching

Persuasive Preaching PDF Author: R. Larry Overstreet
Publisher: Lexham Press
ISBN: 9781683592181
Category :
Languages : en
Pages : 312

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Book Description
Michael Dudit, executive editor of Preaching Magazine, writes in the foreword that "the reader will find in this book a valuable discussion of what persuasion really is, what the Bible has to say about it, how it is modeled in the New Testament, and what role persuasion should and should not play in our own preaching in the twenty-first century. The author has provided solid biblical content and practical guidance that will be a powerful resource for preachers and church leaders. He writes with clarity and--dare I say it?--persuasive power. I hope you will be as blessed by this book as I have been."

The Composite Persuasion

The Composite Persuasion PDF Author: Joel Marsh
Publisher: Lulu.com
ISBN: 1470928280
Category :
Languages : en
Pages : 272

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Book Description


Influence

Influence PDF Author: Robert B. Cialdini
Publisher: Pearson Scott Foresman
ISBN:
Category : Business & Economics
Languages : en
Pages : 434

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Book Description
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.

Fascinate

Fascinate PDF Author: Sally Hogshead
Publisher: Harper Collins
ISBN: 0061966169
Category : Business & Economics
Languages : en
Pages : 293

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Book Description
A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.