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Author: Bridget Brennan
Publisher: Crown Currency
ISBN: 0307450392
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology literate, they find there’s another skill they need: becoming female literate. This isn’t always easy. Gender is the most powerful determinant of how a person views the world and everything in it. It’s stronger than age, income, or race. While there are mountains of research done every year segmenting consumers and analyzing why they buy, more often than not it doesn’t factor in the one piece of information that trumps them all: the sex of the buyer. It’s stunning how many companies overlook the psychology of gender when we all know that men and women look at the world so differently. Bridget Brennan’s Why She Buys shows decision makers how to bridge this divide and capture the business of the world’s most powerful consumers just when they need it most. • No Matter Where You Live, Women Are a Foreign Country: You’ll discover the value in studying women with the same intensity that you would a foreign market. Women grow up within a culture of their own gender, which is often invisible to men. Brennan dissects this female culture and explains the important brain differences between men and women that may cause your female customers to notice things about your products, marketing campaigns, or sales environment that you might have overlooked. • The High Fives: There are five major trends driving the global female population that are key to determining their wants and needs. These global shifts are just beginning to be tapped by businesses, and learning about them can provide you with an invaluable blueprint for long-range planning. • The Good, the Bad, and the Ugly: Find out how the best and brightest companies have cracked the female code, and hear horror stories about those that haven’t. Through instructive case studies and interviews, Why She Buys provides practical, field-proven techniques that you can apply to your business immediately, from giants like Procter & Gamble and Toyota to upstarts like Method home-care products and lululemon athletica apparel. At a time when every company is looking for a competitive advantage, Bridget Brennan offers a new and effective lens for capturing market share.
Author: Bridget Brennan
Publisher: Crown Currency
ISBN: 0307450392
Category : Business & Economics
Languages : en
Pages : 322
Get Book
Book Description
If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology literate, they find there’s another skill they need: becoming female literate. This isn’t always easy. Gender is the most powerful determinant of how a person views the world and everything in it. It’s stronger than age, income, or race. While there are mountains of research done every year segmenting consumers and analyzing why they buy, more often than not it doesn’t factor in the one piece of information that trumps them all: the sex of the buyer. It’s stunning how many companies overlook the psychology of gender when we all know that men and women look at the world so differently. Bridget Brennan’s Why She Buys shows decision makers how to bridge this divide and capture the business of the world’s most powerful consumers just when they need it most. • No Matter Where You Live, Women Are a Foreign Country: You’ll discover the value in studying women with the same intensity that you would a foreign market. Women grow up within a culture of their own gender, which is often invisible to men. Brennan dissects this female culture and explains the important brain differences between men and women that may cause your female customers to notice things about your products, marketing campaigns, or sales environment that you might have overlooked. • The High Fives: There are five major trends driving the global female population that are key to determining their wants and needs. These global shifts are just beginning to be tapped by businesses, and learning about them can provide you with an invaluable blueprint for long-range planning. • The Good, the Bad, and the Ugly: Find out how the best and brightest companies have cracked the female code, and hear horror stories about those that haven’t. Through instructive case studies and interviews, Why She Buys provides practical, field-proven techniques that you can apply to your business immediately, from giants like Procter & Gamble and Toyota to upstarts like Method home-care products and lululemon athletica apparel. At a time when every company is looking for a competitive advantage, Bridget Brennan offers a new and effective lens for capturing market share.
Author: Jennifer Harris
Publisher: University Press of Kentucky
ISBN: 0813159946
Category : Biography & Autobiography
Languages : en
Pages : 336
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Book Description
Her image is iconic: Oprah Winfrey has built an empire on her ability to connect with and inspire her audience. No longer just a name, "Oprah" has become a brand representing the talk show host's unique style of self-actualizing individualism. The cultural and economic power wielded by Winfrey merits critical evaluation. The contributors to The Oprah Phenomenon examine the origins of her public image and its substantial influence on politics, entertainment, and popular opinion. Contributors address praise from her many supporters and weigh criticisms from her detractors. Winfrey's ability to create a feeling of intimacy with her audience has long been cited as one of the foundations of her popularity. She has repeatedly made national headlines by engaging and informing her audience with respect to her personal relationships to race, gender, feminism, and New Age culture. The Oprah Phenomenon explores these relationships in detail. At the root of Winfrey's message to her vast audience is her assertion that anyone can be a success regardless of background or upbringing. The contributors scrutinize this message: What does this success entail? Is the motivation behind self-actualization, in fact, merely the hope of replicating Winfrey's purchasing power? Is it just a prescription to buy the products she recommends and heed the advice of people she admires, or is it a lifestyle change of meaningful spiritual benefit? The Oprah Phenomenon asks these and many other difficult questions to promote a greater understanding of Winfrey's influence on the American consciousness.
Author: Cecilia Konchar Farr
Publisher: SUNY Press
ISBN: 9780791476161
Category : Social Science
Languages : en
Pages : 362
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Book Description
Essays explore the broad cultural impact of Oprah’s Book Club.
Author: Lisette Schuitemaker
Publisher: Simon and Schuster
ISBN: 1844097994
Category : Self-Help
Languages : en
Pages : 192
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Book Description
"What do Angela Merkel, Hillary Rodham Clinton, Christine Lagarde, Oprah Winfrey, Sheryl Sandberg, JK Rowling and Beyoncé have in common?" was the headline in the English newspaper The Observer in 2014. "Other than riding high in Forbes list of the world’s most powerful women," journalist Tracy McVeigh wrote in answer to her own question, "they are also all firstborn children in their families. Firstborn children really do excel." So what does it mean to be an eldest daughter? Firstborns Lisette Schuitemaker and Wies Enthoven set out to discover the big five qualities that characterize all eldest daughters to some degree. Eldest daughters are responsible, dutiful, thoughtful, expeditious and caring. Firstborns are more intelligent than their siblings, more proficient verbally and more motivated to perform. Yet at the same time they seriously doubt that they are good enough. Being an eldest daughter can have certain advantages, but the overbearing sense of responsibility often gets in the way. Parents may worry about their ‘difficult’ eldest girl who wants to be perfect in everything she does whilst her siblings may not always understand her. "The Eldest Daughter Effect" shows how firstborn girls become who they are and offers insights that can give them more freedom to move. And parents will gain a better understanding of their firstborn children and can support them more fully on their way.
Author: Cecilia Konchar Farr
Publisher: SUNY Press
ISBN: 9780791462584
Category : Social Science
Languages : en
Pages : 182
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Book Description
An analysis of how Oprah's Book Club has changed America's reading habits.
Author: Janice Peck
Publisher: Routledge
ISBN: 1317264061
Category : Political Science
Languages : en
Pages : 288
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Book Description
Over the last two decades Oprah Winfrey's journey has taken her from talk show queen to-as Time Magazine has asserted-"one of the most important figures in popular culture." Through her talk show, magazine, website, seminars, charity work, and public appearances, her influence in the social, economic, and political arenas of American life is considerable and until now, largely unexamined. In The Age of Oprah, media scholar and journalist Janice Peck traces Winfrey's growing cultural impact and illustrates the fascinating parallels between her road to fame and fortune and the political-economic rise of neoliberalism in this country. While seeking to understand Oprah's ascent to the near- iconic status that she enjoys today, Peck's book provides a fascinating window into the intersection of American politics and culture over the past quarter century.
Author: Anthony Ray Hinton
Publisher: St. Martin's Press
ISBN: 1250124719
Category : Biography & Autobiography
Languages : en
Pages : 270
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Book Description
"A powerful, revealing story of hope, love, justice, and the power of reading by a man who spent thirty years on death row for a crime he didn't commit"--
Author: Kathryn Lofton
Publisher: Univ of California Press
ISBN: 0520259270
Category : Religion
Languages : en
Pages : 304
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Book Description
Oprah Winfrey is a media messiah for a secular age. This book is an examination of the religious dimensions of Oprah Winfrey's empire, deploying the idiom of US religious history and metrics of religious studies to assess Winfrey's success on the national and international scene.
Author: Dr. Robin Stern
Publisher: Harmony
ISBN: 0767924460
Category : Psychology
Languages : en
Pages : 306
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Book Description
In this groundbreaking guide, the prominent therapist Dr. Robin Stern shows how the Gaslight Effect works, how you can decide which relationships can be saved and which you have to walk away from—and how to gasproof your life so you'll avoid gaslighting relationship. Your husband crosses the line in his flirtations with another woman at a dinner party. When you confront him, he asks you to stop being insecure and controlling. After a long argument, you apologize for giving him a hard time. Your mother belittles your clothes, your job, and your boyfriend. But instead of fighting back, you wonder if your mother is right and figure that a mature person should be able to take a little criticism. If you think things like this can’t happen to you, think again. Gaslighting is an insidious form of emotional abuse and manipulation that is difficult to recognize and even harder to break free from. Are you being gaslighted? Check for these telltale signs: 1) Does your opinion of yourself change according to approval or disapproval from your spouse? 2) When your boss praises you, do you feel as if you could conquer the world? 3) Do you dread having small things go wrong at home—buying the wrong brand of toothpaste, not having dinner ready on time, a mistaken appointment written on the calendar? 4) Do you have trouble making simple decisions and constantly second guess yourself? 5) Do you frequently make excuses for your partner's behavior to your family and friends? 6) Do you feel hopeless and joyless?
Author: Jacquelyn Mitchard
Publisher: Penguin
ISBN: 1101199563
Category : Fiction
Languages : en
Pages : 464
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Book Description
"Masterful...A big story about human connection and emotional survival" - Los Angeles Times The first book ever chosen by Oprah's Book Club Few first novels receive the kind of attention and acclaim showered on this powerful story—a nationwide bestseller, a critical success, and the first title chosen for Oprah's Book Club. Both highly suspenseful and deeply moving, The Deep End of the Ocean imagines every mother's worst nightmare—the disappearance of a child—as it explores a family's struggle to endure, even against extraordinary odds. Filled with compassion, humor, and brilliant observations about the texture of real life, here is a story of rare power, one that will touch readers' hearts and make them celebrate the emotions that make us all one.
