The On-Purpose Business

The On-Purpose Business PDF Author: Kevin W. McCarthy
Publisher:
ISBN: 9781576833216
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
A direct hit with those who want to make business count-and impact the world around them.

The On-Purpose Business

The On-Purpose Business PDF Author: Kevin W. McCarthy
Publisher:
ISBN: 9781576833216
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
A direct hit with those who want to make business count-and impact the world around them.

Deep Purpose

Deep Purpose PDF Author: Ranjay Gulati
Publisher: HarperCollins
ISBN: 0063088932
Category : Business & Economics
Languages : en
Pages : 326

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Book Description
Thinkers50 Top 10 Best New Management Books for 2022 A distinguished Harvard Business School professor offers a compelling reassessment and defense of purpose as a management ethos, documenting the vast performance gains and social benefits that become possible when firms manage to get purpose right. Few business topics have aroused more skepticism in recent years than the notion of corporate purpose, and for good reason. Too many companies deploy purpose, or a reason for being, as a promotional vehicle to make themselves feel virtuous and to look good to the outside world. Some have only foggy ideas about what purpose is and conflate it with strategy and other concepts like “mission,” “vision,” and “values.” Even well-intentioned leaders don’t understand purpose’s full potential and engage half-heartedly and superficially with it. Outsiders spot this and become cynical about companies and the broader capitalist endeavor. Having conducted extensive field research, Ranjay Gulati reveals the fatal mistakes leaders unwittingly make when attempting to implement a reason for being. Moreover, he shows how companies can embed purpose much more deeply than they currently do, delivering impressive performance benefits that reward customers, suppliers, employees, shareholders, and communities alike. To get purpose right, leaders must fundamentally change not only how they execute it but also how they conceive of and relate to it. They must practice what Gulati calls deep purpose, furthering each organization’s reason for being more intensely, thoughtfully, and comprehensively than ever before. In this authoritative, accessible, and inspiring guide, Gulati takes readers inside some of the world’s most purposeful companies to understand the secrets to their successes. He explores how leaders can pursue purpose more deeply by navigating the inevitable tradeoffs more deliberately and effectively to balance between short- and long-term value; building purpose more systematically into every key organizational function to mobilize stakeholders and enhance performance; updating organizations to foster more autonomy and collaboration, which in turn allow individual employees to work more purposefully; using powerful storytelling to communicate a reason for being, arousing emotions and building a community of inspired and committed stakeholders; and building cultures that don’t merely support purpose, but also allow employees to link the corporate purpose to their own personal reasons for being. As Gulati argues, a deeper engagement with purpose holds the key not merely to the well-being of individual companies but also to humanity’s future. With capitalism under siege and relatively low levels of trust in business, purpose can serve as a radically new operating system for the enterprise, enhancing performance while also delivering meaningful benefits to society. It’s the kind of inspired thinking that businesses—and the rest of us—urgently need.

Purpose and Profit

Purpose and Profit PDF Author: George Serafeim
Publisher: HarperCollins Leadership
ISBN: 1400230365
Category : Business & Economics
Languages : en
Pages : 225

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Book Description
Are purpose and profit in conflict, or can both be achieved simultaneously with the right mindset and tools? What are the forces that are reshaping the relationship between the two? What can we all do to strengthen the relationship between purpose and profit as entrepreneurs, managers, employees, consumers, and investors? Backed by cutting-edge research, Purpose and Profit provides answers to these fundamental questions that are increasingly defining the business landscape all around the world. Distinguished Harvard Business School Professor George Serafeim takes readers on a research-driven journey to understand: How and why environmental and social issues are becoming increasingly relevant for organizations worldwide; The ways that companies can design and implement strategies that generate greater impact; The six archetypes of value creation enabled by these new trends; The role of investors in driving greater recognition of ESG issues; and How we can all look at the choices we make and careers we pursue in a way that maximizes purpose and profit in our own lives.

The On-Purpose Person

The On-Purpose Person PDF Author: Kevin W McCarthy
Publisher: On Purpose Publishing
ISBN: 9780974052557
Category :
Languages : en
Pages : 154

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Book Description
Is Your Life Filled, Yet Unfulfilled? Do you feel pulled in a thousand different directions? Are your days so busy you hardly have time to think? Are you living up to other people's expectations while your own plans and dreams go unmet? In "The On-Purpose Person" you'll learn how to discover who you are, where you are headed, what you should do, and what's most important to you! That's being on-purpose! Tap Into Your Highest Potential With The On-Purpose Person Nothing adds more fullness and meaning to your life than discovering your purpose and living it out every moment of your life. With "The On-Purpose Person," you'll be on your way to greater order and clarity within 30 minutes of picking up the book. This entertaining story format provides clear principles that are easy to apply to everyday life. You'll put them into practice immediately. Regardless of whether you're in your teens or well into retirement, being on-purpose will inspire and guide you to live true to yourself. "Goals are consumable. Purpose is permanent," states Kevin W. McCarthy. "The On-Purpose Person" moves you beyond the surface of life to what matters most so you can make a difference. You'll have a simple, yet powerful system to: Invest your time, talent, and treasure in what is most important Exchange burnout for being integrated Learn why a balanced life is a myth Feel satisfied rather than stressed out at the end of the day Find meaningful time for yourself Align your innate passion and gifting in the right direction Trade discontent and frustration for a growing and enduring joy Make confident, more improved decisions more consistently Manage hurdles and setbacks positively Face opposition from an unassailable position of strength Define your standards for success that are just right for you Gain a vivid understanding of yourself Explore your possibilities equipped to succeed

The Purpose is Profit

The Purpose is Profit PDF Author: Ed McLaughlin
Publisher: Blue Sunsets Books
ISBN: 9780986304347
Category : Business & Economics
Languages : en
Pages : 330

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Book Description
If you have the dream to become an entrepreneur and start your own business, The Purpose Is Profit was written for you. It covers the full arc-from the struggle to conceive the right idea, to funding your startup, to scaling the business, to executing the exit strategy. The appendix includes The Startup Roadmap and The Startup Funding Guide.

Passion & Purpose

Passion & Purpose PDF Author: John Coleman
Publisher: Harvard Business Press
ISBN: 1422162664
Category : Business & Economics
Languages : en
Pages : 312

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Book Description
Provides an overview of the big issues in the business world today, with firsthand accounts from young leaders tasked with tackling these issues head on.

The Purpose Advantage 2. 0

The Purpose Advantage 2. 0 PDF Author: Jeff Fromm
Publisher: Vicara Books
ISBN: 9781646870707
Category : Business & Economics
Languages : en
Pages : 178

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Book Description
From eye-opening interviews with some of the world's most successfulCEOs to a step-by-step workshop, this breakthrough book is the ultimateguide for turning your brand's purpose into a competitive advantage.

Profit & Purpose

Profit & Purpose PDF Author: Kyle Westaway
Publisher: John Wiley & Sons
ISBN: 1118708555
Category : Business & Economics
Languages : en
Pages : 224

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Book Description
Why has Warby Parker been able to make such dramatic inroads against the behemoths in the long established eyeglass market? How has Method revolutionized the soap aisle? Amid the cacophony of online retailers, why has Etsy seen such explosive growth, with 2013 annual sales north of $1 billion? These companies all have been disruptive because they are operating from a strong social/environmental purpose. They are proving a counterintuitive truth – purpose can drive profits. But it’s not just innovative startups that are getting in on the action. Blue chip companies such as Nike, Coca-Cola and IBM are innovating within their organization to create a positive social and environmental impact globally. This is not a trend. It’s the future of business. Based on in-depth interviews with founders, Profit & Purpose profiles a number of the most successful pioneers of this new way forward, telling the stories of thirteen social enterprises ranging from non-profits like Charity:Water and DonorsChoose.org, to for-profits, like Method and Burts Bees; from startups like Etsy and Warby Parker, to multinational corporations with market capitalizations in the hundreds of billions, like Coca-Cola, IBM and Nike. Kyle Westaway digs beneath the public stories of these organizations’ success to reveal how they have harness the power of purpose. Taking readers behind the scenes, he shows how these leading social enterprises progressed from concept to scale, how they overcame common pitfalls, and how they managed to find an optimal balance between their mission and their business mandates. Westaway reveals that though there is no magic bullet formula that guarantees success, there are seven core practices that distinguish these market leaders from the pack of contenders. They are: DISCOVER THROUGH CURIOSITY // Finding the right opportunity catalyzes impact. DESIGN WITH HUMILTY // Prioritizing users creates killer products. BUILD THROUGH HUSTLE // Rallying people creates critical momentum for launch. FUND BY COMMITMENT // Aligning funders around a vision creates true partnerships. CONNECT WITH AUTHENTICITY // Authentic connection builds a movement. SCALE THROUGH COMMUNITY // Focusing on culture ensures smart growth. EVALUATE WITH HONESTY // Honest measurement ensures continual improvement. Profit & Purpose takes the literature on social entrepreneurship an important step forward, providing the practical tools for turning good intentions into breakaway success.

Brands on a Mission

Brands on a Mission PDF Author: Myriam Sidibe
Publisher: Routledge
ISBN: 1000069230
Category : Business & Economics
Languages : en
Pages : 297

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Book Description
Winner of the Bronze 2021 AXIOM Business Book Award in the category of Philanthropy / Nonprofit / Sustainability. Brands on a Mission explores the importance of creating a performance culture that is built on driving impact through purpose, and the type of talent required to drive these transformational changes within companies – from CEO to brand developers. Using evidence from interviews and stories from over 100 CEOs, thought leaders and brand managers, the book presents an emergent model that organisations can follow to build purpose into their growth strategy – and shows how to bridge the gap between Brand Say and Brand Do. Readers will learn from the real experts in the field: how Paul Polman, former CEO of Unilever, built purpose into the DNA of his company; what keeps Alan Jope (new CEO, Unilever) and Emmanuel Faber (CEO, Danone) awake at night; and how brand developers from Durex, Dove, Discovery and LIXIL have made choices and the reasons behind them. In this book you will learn how a soap brand Lifebuoy taught one billion people about hygiene, how a beer is tackling gender-based violence, and how a toothpaste is tackling school absenteeism amongst many others. Renowned experts like Peter Piot (Director, London School of Health and Tropical Medicine), Michael Porter (Professor, Harvard School of Business), Jane Nelson (Director, Corporate Responsibility Initiative, Harvard Kennedy School) and Susie Orbach (leading feminist and formerly professor, London School of Economics) also share examples, data and their everyday experiences of helping corporates create a culture of purpose. And leading NGOs and UN experts like Lawrence Haddad (Executive Director, GAIN) and Natalia Kanem (Executive Director of UNFPA) will recount how the public and private sector have worked together to create an accelerated path to reaching the Sustainable Development Goals by 2030. The book provides a clear pathway of how to take brands through the journey of developing impactful social missions and driving business growth, and is an essential guide for both managers and students alike.

Grow with Purpose

Grow with Purpose PDF Author: Joey Brannon
Publisher:
ISBN: 9781599329222
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
A Successful Business Is One On A Mission IN A WORLD filled with uncertainties, tough judgment calls, and unclear business documents and financial statements, many small business owners struggle with growing their company. In Joey Brannon's Grow with Purpose: Building a Mission-Driven Business, he draws upon his experience as a CPA and business consultant to share notable case studies of real clients with real problems to help you learn from their triumphs and mistakes. Written for small business owners, Grow with Purpose is divided into three parts to help you easily learn how you can grow your company: 1. Finding your purpose 2. Maintaining the business 3. Growing with purpose Beginning with identifying your VVWM Core (Values, Vision, Why, and Mission), the advice in this book will help you build a strong foundation that can support and foster success well into the future. Joey wants to make a difference one small business at a time. It's time to get started with yours.