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Author: Zulema Valdez
Publisher: Stanford University Press
ISBN: 0804773211
Category : Social Science
Languages : en
Pages : 205
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Book Description
With a focus on a diverse group of Latino entrepreneurs in the Houston area, Valdez explores how class, gender, race, and ethnicity shape Latino entrepreneurs' capacity to succeed in business in the United States.
Author: Zulema Valdez
Publisher: Stanford University Press
ISBN: 0804773211
Category : Social Science
Languages : en
Pages : 205
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Book Description
With a focus on a diverse group of Latino entrepreneurs in the Houston area, Valdez explores how class, gender, race, and ethnicity shape Latino entrepreneurs' capacity to succeed in business in the United States.
Author: Eric Ries
Publisher: Crown Currency
ISBN: 0307887898
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
Author: Nancy Fowler Koehn
Publisher: Harvard Business Press
ISBN: 9781578512218
Category : Business & Economics
Languages : en
Pages : 469
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Book Description
Until Josiah Wedgwood, Britons ate from wood and pewter plates. Until Henry Heinz, women toiled over pickled foods. Until Michael Dell, few people owned a personal computer, let alone dreamed of buying one "built to order." According to business historian Nancy F. Koehn, these pathbreaking entrepreneurs shared a powerful gift: the ability to discern how economic and social change would affect consumer needs and wants. In Brand New, Koehn introduces us to six extraordinary leaders of brand creation who lived and worked during periods of widespread change: Josiah Wedgwood in the Industrial Revolution; Henry Heinz and Marshall Field in the Transportation and Communication Revolution; and Est?e Lauder, Howard Schultz of Starbucks, and Michael Dell in the Information Revolution. Through compelling and engaging profiles of these entrepreneurial visionaries, she reveals a provocative relationship between economic turbulence, household priorities, and company strategy that holds important lessons for today's brand builders. According to Koehn, these forward-thinking individuals understood the profound effects that socioeconomic change has on what customers want, have, and can afford as much as on what companies make-and were masters at exploiting the enormous business opportunities these demand-side shifts created. Indeed, the brands and companies created by these individuals have become such a part of everyday life that we've made them part of common speech: we pass the Heinz; eat off Wedgwood; order a Starbucks. Koehn draws from their diaries, correspondence, and official business records to demonstrate that these entrepreneurs were more than savvy marketers; they were institution builders. She shows how each used brand not as a logo, but as a vital strategic tool for creating best-of-class companies-and for building powerful organizational capabilities that supported their connections with customers and helped make new markets for their offerings. Distilling critical lessons for businesses operating in both the traditional and on-line worlds, Brand New will convince every entrepreneur of the remarkable power of brands to transform start-ups, gain competitive advantage, and change lives.
Author: Brant Cooper
Publisher: John Wiley & Sons
ISBN: 1119095034
Category : Business & Economics
Languages : en
Pages : 229
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Book Description
Leverage the framework of visionaries to innovate, disrupt, and ultimately succeed as an entrepreneur The Lean Entrepreneur, Second Edition banishes the "Myth of the Visionary" and shows you how you can implement proven, actionable techniques to create products and disrupt existing markets on your way to entrepreneurial success. The follow-up to the New York Times bestseller, this great guide combines the concepts of customer insight, rapid experimentation, and actionable data from the Lean Startup methodology to allow individuals, teams, or even entire companies to solve problems, create value, and ramp up their vision quickly and efficiently. The belief that innovative outliers like Steve Jobs and Bill Gates have some super-human ability to envision the future and build innovative products to meet needs that have yet to arise is a fallacy that too many fall prey to. This 'Myth of the Visionary' does nothing but get in the way of talented managers, investors, innovators, and entrepreneurs. Taking a proven, measured approach, The Lean Entrepreneur will have you engaging customers, reducing time to market and budgets, and stressing your organization's focus on the power of loyal customers to build powerhouse new products and companies. This guide will show you how to: Apply actionable tips and tricks from successful lean entrepreneurs with proven track records Leverage the Innovation Spectrum to disrupt markets and create altogether new markets Use minimum viable products to drive strategy and conduct efficient market testing Quickly develop cross-functional innovation teams to overcome typical startup roadblocks The Lean Entrepreneur is your complete guide to getting your startup moving in the right direction quickly and hyper-efficiently.
Author: Howard H. Stevenson
Publisher: McGraw-Hill/Irwin
ISBN:
Category : New business enterprises
Languages : en
Pages : 704
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Book Description
This text--a combination of Harvard Cases and text-- examines the entrepreneurial process from the initial idea through business operations to harvest. It provides the knowledge and skills required for students pursuing careers as entrepreneurs as well as valuable ideas for those in a more structured business setting. Most importantly, it takes a close look at the process of identifying and pursuing opportunity, which has become increasingly important in restoring the competitive position of many U.S. industries in a global marketplace.
Author: Scott A. Shane
Publisher: Yale University Press
ISBN: 0300150067
Category : Business & Economics
Languages : en
Pages : 220
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Book Description
There are far more entrepreneurs than most people realize. But the failure rate of new businesses is disappointingly high, and the economic impact of most of them disappointingly low, suggesting that enthusiastic would-be entrepreneurs and their investors all too often operate under a false set of assumptions. This book shows that the reality of entrepreneurship is decidedly different from the myths that have come to surround it. Scott Shane, a leading expert in entrepreneurial activity in the United States and other countries, draws on the data from extensive research to provide accurate, useful information about who becomes an entrepreneur and why, how businesses are started, which factors lead to success, and which predict a likely failure. The Illusions of Entrepreneurship is an essential resource for everyone who has dreamed of starting a new business, for investors in start-ups, for policy makers attempting to facilitate the formation and survival of new businesses, and for researchers interested in the economic impact of entrepreneurial activity. Scott Shane offers research-based answers to these questions and many others: · Why do people start businesses? · What industries are popular for start-ups? · How many jobs do new businesses create? · How do entrepreneurs finance their start-ups? · What makes some locations and some countries more entrepreneurial than others? · What are the characteristics of the typical entrepreneur? · How well does the typical start-up perform? · What strategies contribute to the survival and profitability of new businesses over time?
Author: John Mullins
Publisher: Pearson UK
ISBN: 1292003774
Category : Business & Economics
Languages : en
Pages : 296
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Book Description
ROAD TEST YOUR IDEA BEFORE YOU WRITE YOUR LEAN START-UP Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it? No matter how talented you are or how much capital you have, if you’re pursuing a fundamentally flawed opportunity then you’re heading for failure. So before you launch your lean start-up, take your idea for a test drive and make sure it has a fighting chance of working. With an accompanying app, available on iTunes and Android, that will enable readers to easily capture their road test data - notes, interviews, photos or videos - while they are on the go. www.newbusinessroadtest.com
Author: Rhett Power
Publisher: McGraw Hill Professional
ISBN: 1259859185
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
The action plan for building your entrepreneurial empire—one day at a time While every entrepreneur knows that the key to success is business growth, few ever see it happen. Why? Because they know how to plant seeds, but they don’t understand that the real work lies in helping that seed grow—which takes knowledge, persistence, and patience. The Entrepreneurs Book of Actions helps you develop the mindset of a true entrepreneur and provides manageable steps for making your business vision a reality. Informative, inspiring, and based on real-life, hard-earned lessons, it provides common-sense, daily exercises you can jump into on day one. Learn how to drive sustainable business growth by: * Breaking bad habits—and developing good ones * Managing your time and money more effectively * Hiring the right people for the right job * Minimizing the effort required to perform basic tasks * Motivating your staff to be mission-focused * Creating “free” time to feed your innovative side You’ll begin to see your business in a completely new way—with a sense of clarity and purpose. You’ll begin identifying the issues that really affect your business—not the ones that feed your anxiety. You’ll become the kind of leader other entrepreneurs look up to—calm, optimistic, driven. The Entrepreneurs Book of Actions will provide the direction you need to make the best use of your time, your energy, and your creativity. It’s not isn’t a quick-fix. It’s work. But it’s manageable, it’s proven effective—and it will pay off big.
Author: The Staff of Entrepreneur Media
Publisher: Entrepreneur Press
ISBN: 1613083009
Category : Business & Economics
Languages : en
Pages : 563
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Book Description
Tapping into more than 33 years of small business expertise, the staff at Entrepreneur Media takes today’s entrepreneurs beyond opening their doors and through the first three years of ownership. This revised edition features amended chapters on choosing a business, adding partners, getting funded, and managing the business structure and employees, and also includes help understanding the latest tax and healthcare reform information and legalities.
Author: Christopher M. Schroeder
Publisher: St. Martin's Press
ISBN: 1137356715
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Despite the world's elation at the Arab Spring, shockingly little has changed politically in the Middle East; even frontliners Egypt and Tunisia continue to suffer repression, fixed elections, and bombings, while Syria descends into civil war. But in the midst of it all, a quieter revolution has begun to emerge, one that might ultimately do more to change the face of the region: entrepreneurship. As a seasoned angel investor in emerging markets, Christopher M. Schroeder was curious but skeptical about the future of investing in the Arab world. Travelling to Dubai, Cairo, Amman, Beirut, Istanbul, and even Damascus, he saw thousands of talented, successful, and intrepid entrepreneurs, all willing to face cultural, legal, and societal impediments inherent to their worlds. Equally important, he saw major private equity firms, venture capitalists, and tech companies like Google, Intel, Cisco, Yahoo, LinkedIn, and PayPal making significant bets, despite the uncertainty in the region. With Startup Rising, he marries his own observations with the predictions of these tech giants to offer a surprising and timely look at the second stealth revolution in the Middle East-one that promises to reinvent it as a center of innovation and progress.
