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Author: Stephen KRAUS
Publisher: AMACOM
ISBN: 0814416543
Category : Business & Economics
Languages : en
Pages : 286
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Book Description
In this practical and fascinating follow-up to their behind-the-scenes look at America’s most powerful and influential class, authors Jim Taylor, Stephen Kraus, and Doug Harrison reveal insights and indispensable techniques to help salespeople and marketers hone in on wealthy customers, pique their interest, and earn their trust--and repeated business. The New Elite leveraged unprecedented research to reveal what motivates the wealthy class, how they think, where they shop, and how they really spend their money. Now, based on studies of elite companies such as Lexus, Chanel, Neiman Marcus, Four Seasons, Cartier, and Louis Vuitton, Selling to the New Elite explains what the truly rich want from brands, what they expect from the marketplace, and how their changing purchasing patterns could mean big business for you. Including eye-opening stories from mutually satisfying interactions between salespeople and affluent buyers, the book showcases the best practices that have led to hundreds of successful sales and incorporates exercises that allow you to apply the information in your own context. By helping readers win over the wealthiest customers, this one-of-a-kind guide offers the key to becoming rich yourself.
Author: Stephen KRAUS
Publisher: AMACOM
ISBN: 0814416543
Category : Business & Economics
Languages : en
Pages : 286
Get Book
Book Description
In this practical and fascinating follow-up to their behind-the-scenes look at America’s most powerful and influential class, authors Jim Taylor, Stephen Kraus, and Doug Harrison reveal insights and indispensable techniques to help salespeople and marketers hone in on wealthy customers, pique their interest, and earn their trust--and repeated business. The New Elite leveraged unprecedented research to reveal what motivates the wealthy class, how they think, where they shop, and how they really spend their money. Now, based on studies of elite companies such as Lexus, Chanel, Neiman Marcus, Four Seasons, Cartier, and Louis Vuitton, Selling to the New Elite explains what the truly rich want from brands, what they expect from the marketplace, and how their changing purchasing patterns could mean big business for you. Including eye-opening stories from mutually satisfying interactions between salespeople and affluent buyers, the book showcases the best practices that have led to hundreds of successful sales and incorporates exercises that allow you to apply the information in your own context. By helping readers win over the wealthiest customers, this one-of-a-kind guide offers the key to becoming rich yourself.
Author: Alan Shipman
Publisher: Anthem Press
ISBN: 1783087897
Category : Social Science
Languages : en
Pages : 482
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Book Description
Elites have always ruled – wielding inordinate power and wealth, taking decisions that shape life for the rest. In good times the ‘1%’ can hide their privilege, or use growing social mobility and economic prosperity as a justification. When times get tougher there’s a backlash. So the first years of the twenty-first century – a time of financial crashes, oligarchy and corruption in the West; persistent poverty in the south; and rising inequality everywhere – have brought elites and ‘establishments’ under unprecedented fire. Yet those swept to power by this discontent are themselves a part of the elite, attacking from within and extending rather than ending its agenda. The New Power Elite shows how major political and social change is typically driven by renegade elite fractions, who co-opt or sideline elites’ traditional enemies. It is the first book to combine the politics, economics, sociology and history of elite rule to present a compact, comprehensive account of who’s at the top, and why we let them get there.
Author: Jim Taylor
Publisher: AMACOM/American Management Association
ISBN:
Category : Rich people
Languages : en
Pages : 264
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Book Description
A fascinating behind-the-scenes look at America's rich that shatters the myths about how the "other half" lives.
Author: Janine R. Wedel
Publisher: ReadHowYouWant.com
ISBN: 1458759261
Category : Business & Economics
Languages : en
Pages : 590
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Book Description
It can feel like we're swimming in a sea of corruption. It's unclear who exactly is in charge and what role they play. The same influential people seem to reappear time after time in different professional guises, pressing their own agendas in one venue after another. According to award-winning public policy scholar and anthropologist Janine Wedel, these are the powerful ''shadow elite,'' the main players in a vexing new system of power and influence. In this groundbreaking book, Wedel charts how this shadow elite, loyal only to their own, challenge both governments' rules of accountability and business codes of competition to accomplish their own goals. From the Harvard economists who helped privatize post-Soviet Russia and the neoconservatives who have helped privatize American foreign policy (culminating with the debacle that is Iraq) to the many private players who daily make public decisions without public input, these manipulators both grace the front pages and operate behind the scenes. Wherever they maneuver, they flout once-sacrosanct boundaries between state and private. Profoundly original, Shadow Elite gives us the tools we need to recognize these powerful yet elusive players and comprehend the new system. Nothing less than our ability for self-government and our freedom are at stake.
Author: Olúfẹ́mi O. Táíwò
Publisher: Haymarket Books
ISBN: 1642597147
Category : Political Science
Languages : en
Pages : 111
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Book Description
“Identity politics” is everywhere, polarizing discourse from the campaign trail to the classroom and amplifying antagonisms in the media, both online and off. But the compulsively referenced phrase bears little resemblance to the concept as first introduced by the radical Black feminist Combahee River Collective. While the Collective articulated a political viewpoint grounded in their own position as Black lesbians with the explicit aim of building solidarity across lines of difference, identity politics is now frequently weaponized as a means of closing ranks around ever-narrower conceptions of group interests. But the trouble, Olúfẹ́mi O. Táíwò deftly argues, is not with identity politics itself. Through a substantive engagement with the global Black radical tradition and a critical understanding of racial capitalism, Táíwò identifies the process by which a radical concept can be stripped of its political substance and liberatory potential by becoming the victim of elite capture—deployed by political, social, and economic elites in the service of their own interests. Táíwò’s crucial intervention both elucidates this complex process and helps us move beyond a binary of “class” vs. “race.” By rejecting elitist identity politics in favor of a constructive politics of radical solidarity, he advances the possibility of organizing across our differences in the urgent struggle for a better world.
Author: Margaret M. Pearson
Publisher: Univ of California Press
ISBN: 0520923146
Category : Social Science
Languages : en
Pages : 218
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Book Description
The transition from a planned to a market economy that began in China in the late 1970s unleashed an extraordinary series of changes, including increases in private enterprise, foreign investment, the standard of living, and corruption. Another result of economic reform has been the creation of a new class—China's new business elite. Margaret M. Pearson considers the impact that this new class is having on China's politics. She concludes that, contrary to the assumptions of Westerners, these groups are not at the forefront of the emergence of a civil society; rather, they are part of a system shaped deliberately by the Chinese state to ensure that economic development will not lead to democratization.
Author: Michael Lind
Publisher: Atlantic Books
ISBN: 1786499568
Category : Political Science
Languages : en
Pages : 201
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Book Description
An Evening Standard's Book of the Year 'A tour de force.' David Goodhart All over the West, party systems have shattered and governments have been thrown into turmoil. The embattled establishment claims that these populist insurgencies seek to overthrow liberal democracy. The truth is no less alarming but is more complex: Western democracies are being torn apart by a new class war. In this controversial and groundbreaking analysis, Michael Lind, one of America's leading thinkers, debunks the idea that the insurgencies are primarily the result of bigotry and reveals the real battle lines. He traces how the breakdown of class compromises has left large populations in Western democracies politically adrift. We live in a globalized world that benefits elites in high income 'hubs' while suppressing the economic and social interests of those in more traditional lower-wage 'heartlands'. A bold framework for understanding the world, The New Class War argues that only a fresh class settlement can avert a never-ending cycle of clashes between oligarchs and populists - and save democracy.
Author: Chris Hayes
Publisher: Crown
ISBN: 0307720462
Category : Political Science
Languages : en
Pages : 306
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Book Description
A powerful and original argument that traces the roots of our present crisis of authority to an unlikely source: the meritocracy. Over the past decade, Americans watched in bafflement and rage as one institution after another – from Wall Street to Congress, the Catholic Church to corporate America, even Major League Baseball – imploded under the weight of corruption and incompetence. In the wake of the Fail Decade, Americans have historically low levels of trust in their institutions; the social contract between ordinary citizens and elites lies in tatters. How did we get here? With Twilight of the Elites, Christopher Hayes offers a radically novel answer. Since the 1960s, as the meritocracy elevated a more diverse group of men and women into power, they learned to embrace the accelerating inequality that had placed them near the very top. Their ascension heightened social distance and spawned a new American elite--one more prone to failure and corruption than any that came before it. Mixing deft political analysis, timely social commentary, and deep historical understanding, Twilight of the Elites describes how the society we have come to inhabit – utterly forgiving at the top and relentlessly punitive at the bottom – produces leaders who are out of touch with the people they have been trusted to govern. Hayes argues that the public's failure to trust the federal government, corporate America, and the media has led to a crisis of authority that threatens to engulf not just our politics but our day-to-day lives. Upending well-worn ideological and partisan categories, Hayes entirely reorients our perspective on our times. Twilight of the Elites is the defining work of social criticism for the post-bailout age.
Author: Olav Korsnes
Publisher: Routledge
ISBN: 1351672223
Category : Social Science
Languages : en
Pages : 322
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Book Description
Since the financial crisis, the issue of the ‘one percent’ has become the centre of intense public debate, unavoidable even for members of the elite themselves. Moreover, inquiring into elites has taken centre-stage once again in both journalistic investigations and academic research. New Directions in Elite Studies attempts to move the social scientific study of elites beyond economic analysis, which has greatly improved our knowledge of inequality, but is restricted to income and wealth. In contrast, this book mobilizes a broad scope of research methods to uncover the social composition of the power elite – the ‘field of power’. It reconstructs processes through which people gain access to positions in this particular social space, examines the various forms of capital they mobilize in the process – economic, but also cultural and social capital – and probes changes over time and variations across national contexts. Bringing together the most advanced research into elites by a European and multidisciplinary group of scholars, this book presents an agenda for the future study of elites. It will appeal to all those interested in the study of elites, inequality, class, power, and gender inequality.
Author: C.WRIGHT MILLS
Publisher:
ISBN:
Category :
Languages : en
Pages : 442
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Book Description
