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Author: Neal Bascomb
Publisher: Crown
ISBN: 0307588890
Category : Technology & Engineering
Languages : en
Pages : 354
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Book Description
A report on genius inventor Dean Kaman's FIRST program follows a team of brilliant, misfit high school students through the program's 2009 robotics competition, during which the teens under the guidance of a dedicated teacher confronted other hopefuls in stadiums throughout the country.
Author: Neal Bascomb
Publisher: Crown
ISBN: 0307588890
Category : Technology & Engineering
Languages : en
Pages : 354
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Book Description
A report on genius inventor Dean Kaman's FIRST program follows a team of brilliant, misfit high school students through the program's 2009 robotics competition, during which the teens under the guidance of a dedicated teacher confronted other hopefuls in stadiums throughout the country.
Author: Afdhel Aziz
Publisher: Simon and Schuster
ISBN: 1682450473
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.
Author: Jade Hemsworth
Publisher: Imprint
ISBN: 1250098920
Category : Juvenile Fiction
Languages : en
Pages : 145
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Book Description
MEET THE GIRLS OF PROJECT Mc2! McKeyla McAlister: brilliant leader and savvy special agent for NOV8 Adrienne Attoms: culinary chemist and sweet scientist Bryden Bandweth: technology guru and social media maven Camryn Coyle: construction queen and engineer extraordinaire ADORABLE PRINCE XANDER is coming to town for his launch into outer space—and the students of Maywood Glen Academy can’t stop talking about it. No one even notices the mysterious new girl, McKeyla McAlister, who enrolls just before the big event. The smartest girls at school—Adri, Bry, and Cam—think McKeyla is definitely I.A.W.A.T.S.T.—Interesting And Weird At The Same Time. They discover she is an agent for NOV8 (that’s Innovate), a top secret organization of super smart women, and her assignment is to keep the prince safe! With the help of high tech gadgets, cool culinary chemistry, and some awesome teamwork, these girls may just save the world. An Imprint Book Based on a NETFLIX original series. PROJECT Mc2 copyright © by MGA, LLC. All rights reserved.
Author: P. J. V. Zquez
Publisher: AuthorHouse
ISBN: 1468571931
Category : Juvenile Fiction
Languages : en
Pages : 31
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Book Description
Based on the creation of every kid's favorite football play: "The Statue of Liberty". A wonderful, underdog story, that shows every kid that being yourself can lead to greatness.
Author: Stan Cox
Publisher: The New Press
ISBN: 1595586024
Category : Science
Languages : en
Pages : 272
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Book Description
Losing our Cool shows how indoor climate control is colliding with an out-of-control outdoor climate. In America, energy consumed by home air-conditioning, and the resulting greenhouse emissions, have doubled in just over a decade, and energy to cool retail stores has risen by two-thirds. Now the entire affluent world is adopting the technology. As the biggest economic crisis in eighty years rolls across the globe, financial concerns threaten to shove ecological crises into the background. Reporting from some of the world’s hot zones—from Phoenix, Arizona, and Naples, Florida, to southern India—Cox documents the surprising ways in which air-conditioning changes human experience: giving a boost to the global warming that it is designed to help us endure, providing a potent commercial stimulant, making possible an impossible commuter economy, and altering migration patterns (air-conditioning has helped alter the political hue of the United States by enabling a population boom in the red-state Sun Belt). While the book proves that the planet’s atmosphere cannot sustain even our current use of air-conditioning, it also makes a much more positive argument that loosening our attachment to refrigerated air could bring benefits to humans and the planet that go well beyond averting a climate crisis. Though it saves lives in heat waves, air-conditioning may also be altering our bodies’ sensitivity to heat; our rates of infection, allergy, asthma, and obesity; and even our sex drive. Air-conditioning has eroded social bonds and thwarted childhood adventure; it has transformed the ways we eat, sleep, travel, work, buy, relax, vote, and make both love and war. The final chapter surveys the many alternatives to conventional central air-conditioning. By reintroducing some traditional cooling methods, putting newly emerging technologies into practice, and getting beyond industrial definitions of comfort, we can make ourselves comfortable and keep the planet comfortable, too.
Author: Greg Foley
Publisher: Rizzoli Publications
ISBN: 0789332841
Category : Photography
Languages : en
Pages : 0
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Book Description
Cool is a compendium of global youth subcultures and street styles—from Flappers to Swing Kids, to Goths to today’s Normcore—that have shaped the fashion zeitgeist. It’s no secret that the youth of the world buck conventional mainstream culture every chance they get, blazing countercultural trails in the process. Driven by their thirst for art and music, and their environment, young people combine their inspirations with the innate desire to rebel, resulting in a defiant subculture; and mainstream society runs to catch up, to co-opt it, and drag it to the mainstream. Lindy Hoppers of the 1930s, greasers of the 1950s, Rude Boys of the 1960s, glam rockers of the 1970s, club kids of the 1980s: there are countless subculture styles that were born from resisting authority. COOL: Style, Sound, and Subversion is equal parts historical chronicle and handbook of the myriad subcultures—most unknown to mainstream culture—that have influenced style. Authors Greg Foley and Andrew Luecke have compiled a comprehensive list of subcultures that have evolved over more than one hundred years, taking a look at the fashion, the art, the films, the books, the music, and historical context of these style movements, many of which came to influence conventional culture and eventually became a norm. Lavish with original illustrations, COOL references a wealth of ephemera—including a timeline, zeitgeist films, ’zines, secret music scenes, art collectives, and over one hundred music playlists tied to specific subcultures through the years—to give the reader a thoroughly vibrant picture of each movement and their sub-movements. COOL: Style, Sound, and Subversion is sure to appeal to fashionistas, culture mavens, and pop culture fans alike.
Author: Su'ad Abdul Khabeer
Publisher: NYU Press
ISBN: 1479894508
Category : Social Science
Languages : en
Pages : 285
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Book Description
Interviews with young Muslims in Chicago explore the complexity of identities formed at the crossroads of Islam and hip hop This groundbreaking study of race, religion and popular culture in the 21st century United States focuses on a new concept, “Muslim Cool.” Muslim Cool is a way of being an American Muslim—displayed in ideas, dress, social activism in the ’hood, and in complex relationships to state power. Constructed through hip hop and the performance of Blackness, Muslim Cool is a way of engaging with the Black American experience by both Black and non-Black young Muslims that challenges racist norms in the U.S. as well as dominant ethnic and religious structures within American Muslim communities. Drawing on over two years of ethnographic research, Su'ad Abdul Khabeer illuminates the ways in which young and multiethnic US Muslims draw on Blackness to construct their identities as Muslims. This is a form of critical Muslim self-making that builds on interconnections and intersections, rather than divisions between “Black” and “Muslim.” Thus, by countering the notion that Blackness and the Muslim experience are fundamentally different, Muslim Cool poses a critical challenge to dominant ideas that Muslims are “foreign” to the United States and puts Blackness at the center of the study of American Islam. Yet Muslim Cool also demonstrates that connections to Blackness made through hip hop are critical and contested—critical because they push back against the pervasive phenomenon of anti-Blackness and contested because questions of race, class, gender, and nationality continue to complicate self-making in the United States.
Author: Justina Blakeney
Publisher: Abrams
ISBN: 161312953X
Category : House & Home
Languages : en
Pages : 579
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Book Description
A New York Times bestseller. “With pages of tips and twelve DIY projects, the book makes the free-spirited style easy to achieve.” —Architectural Digest In The New Bohemians, LA-based designer Justina Blakeney defines the New Bohemians as creative individuals who are boutique owners and bloggers, entrepreneurs and ex-pats, artists and urban farmers. They embrace free-spirited, no-rules lifestyles and apply that attitude to all areas of their existence, including their homes. With little distinction between work and play, the new boho home often includes an office, art gallery, showroom, photography studio, restaurant, or even a pop-up shop. The New Bohemians explores 20 homes located primarily on the East and West coasts. Exclusive interviews with the owners, 12 DIY projects created by Blakeney and inspired by objects found in the homes, and a “Plant-O-Pedia” offer insight into achieving this aesthetic. In addition, each home is accompanied by an Adopt-an-Idea section that offers general decor, styling, and shopping tips for easy duplication in your own home. “The New Bohemians is sure to inspire readers to create, to reuse, to grow, to let loose, and to invite some cool and collected energy into their own homes.” —California Home+Design “A colorful and endlessly inspiring cover-to-cover read . . . From the dreamy homes of twenty stylesetters across the country to easy DIY projects, The New Bohemians is our new favorite coffee table book for home inspiration.” —One Kings Lane “Fans of Justina’s style will be glad to see [the book] reads like a how-to for finding one’s own inner bohemian . . . the book is as functional as it is gorgeous.” —Apartment Therapy
Author: Thorsten Botz-Bornstein
Publisher: Lexington Books
ISBN: 0739148478
Category : Social Science
Languages : en
Pages : 238
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Book Description
At the turn of the millennium, international youth culture is dominated by mainly two types of aesthetics: the African American cool, which, propelled by Hip-Hop music, has become the world's favorite youth culture; and the Japanese aesthetics of kawaii or cute, that is distributed internationally by Japan's powerful anime industry. The USA and Japan are cultural superpowers and global trendsetters because they make use of two particular concepts that hide complex structures under their simple surfaces and are difficult to define, but continue to fascinate the world: cool and kawaii. The Cool-Kawaii: Afro-Japanese Aesthetics and New World Modernity, by Thorsten Botz-Bornstein, analyzes these attitudes and explains the intrinsic powers that are leading to a fusion of both aesthetics. Cool and kawaii are expressions set against the oppressive homogenizations that occur within official modern cultures, but they are also catalysts of modernity. Cool and kawaii do not refer us back to a pre-modern ethnic past. Just like the cool African American man has almost no relationship with traditional African ideas about masculinity, the kawaii shTjo is not the personification of the traditional Japanese ideal of the feminine, but signifies an ideological institution of women based on Japanese modernity in the Meiji period, that is, a feminine image based on westernization. At the same time, cool and kawaii do not transport us into a futuristic, impersonal world of hypermodernity based on assumptions of constant modernization. Cool and kawaii stand for another type of modernity, which is not technocratic, but rather 'Dandyist' and closely related to the search for human dignity and liberation.
Author: Jenny Jacoby
Publisher: Rizzoli Publications
ISBN: 1843655152
Category : Juvenile Nonfiction
Languages : en
Pages : 0
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Book Description
The latest title in the Cool… series introduces the creative and inventive world of technology with fun facts, timelines, experiments to try at home, and more! Technology is all about inventing new devices and tools—things that we use every single day! From Stone Age tech, such as hand axes and sewing needles, to microcomputers and nanotechnology, get stuck into the intriguing, exciting, and ingenious world of Cool Technology. From biographies of figures such as Bill Gates, Annie Easley, and Josephine Cochrane, to landmark technological advances such as the Iron Age, the Industrial Revolution, and personal computers, this book is sure to be the perfect gift for any budding inventor and tech-head. The book covers digital tech, electronics, robotics, biotechnology, nanotechnology, medical technology, virtual reality, and inclusive tech. Other titles in the series include: Cool Architecture; Cool Nature; Cool Coding; Cool Philosophy, Cool Art, Cool Mythology, Cool Engineering; Cool Astronomy; Cool Physics; Cool Science; Cool Math
