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Author: Julie Broad
Publisher:
ISBN: 9780991906024
Category : Branding (Marketing)
Languages : en
Pages : 270
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Book Description
You want people to recognize you, like you, and trust you, so they buy from you. You may have already branded yourself with this in mind but perhaps you're not getting the desired results. Many people think that branding is about cool logos, fancy websites and social media popularity. But this line of thought causes potential successes to fail. So what does work? In The New Brand You, Julie Broad, MBA, bestselling author, popular speaker, and award winning entrepreneur, shares the secrets of creating a trusted brand. You'll learn what is critical in reinventing your personal brand, and why you may never have to tweet, pin or post to do it. Did you know that ...' Your brand is first of all about the feelings, thoughts and experiences of your customers and clients. There are at least 42 common communication mistakes that dilute your message, and only two things you have to do to have a brand with big impact. Online, you are who Google says you are ... The New Brand You is your detailed guidebook to successfully recreating your brand and attracting your ideal clients."
Author: Julie Broad
Publisher:
ISBN: 9780991906024
Category : Branding (Marketing)
Languages : en
Pages : 270
Get Book
Book Description
You want people to recognize you, like you, and trust you, so they buy from you. You may have already branded yourself with this in mind but perhaps you're not getting the desired results. Many people think that branding is about cool logos, fancy websites and social media popularity. But this line of thought causes potential successes to fail. So what does work? In The New Brand You, Julie Broad, MBA, bestselling author, popular speaker, and award winning entrepreneur, shares the secrets of creating a trusted brand. You'll learn what is critical in reinventing your personal brand, and why you may never have to tweet, pin or post to do it. Did you know that ...' Your brand is first of all about the feelings, thoughts and experiences of your customers and clients. There are at least 42 common communication mistakes that dilute your message, and only two things you have to do to have a brand with big impact. Online, you are who Google says you are ... The New Brand You is your detailed guidebook to successfully recreating your brand and attracting your ideal clients."
Author: Scott Bedbury
Publisher: Penguin
ISBN: 9780142001905
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.
Author: Garry Browne
Publisher:
ISBN: 9781925921816
Category : Business & Economics
Languages : en
Pages : 162
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Book Description
Brand New Brand You explores your personal branding, how you can improve it, and the intersection between reputation, recognition and relevance. This book will show you how and why your personal brand is the key to your success and how to actively manage it, whatever age and stage of life you are at.
Author: Wally Olins
Publisher: Thames & Hudson
ISBN: 0500772037
Category : Business & Economics
Languages : en
Pages : 300
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Book Description
The world’s leading practitioner of branding predicts the future of companies’ identities in an ever -changing marketing landscape What is the future for brands and branding? Does globalization mean that variety and individuality will be crushed out of existence by massive multinationals? Will everywhere and everything become similar, like the world of airports today? Or will there still be room for brands that thrive on being different? What about the impact of digital technology and increasing customer feedback through the internet and social media? What, in fact, do customers want? Today's businesses, in addition to thinking about price and authenticity, have to deal with corporate social responsibility. How does this affect the products and services we consume? How does it influence the way we feel about organizations? Are corporations here to maximize profits and grow, or to help society, or both? With the rapid rise of new markets in India, China, Brazil, and elsewhere, will new global brands emerge based around local cultural strengths and heritage? If so, what will this mean for the traditional dominance of brands based on Western cultural norms? Wally Olins's fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book.
Author: Gestalten
Publisher: Gestalten
ISBN: 9783967040050
Category :
Languages : en
Pages : 256
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Book Description
How can small businesses make huge impacts? If a picture speaks a thousand words, branding is the tool to shine in a sea of thousands of competitors. This title presents the best branding for small, traditional businesses from the last years. Collecting the best in class examples, it shows how well-curated, holistic branding can take a butchers, bookstore, bakery or even a physiotherapist from one of the pile to one in a million. No matter if you're launching a new venture or giving your business a makeover, creativity is the biggest asset to do more with less and creating an everlasting imprint in the client. Small budgets, sustainable approaches, and hyperlocal inspirations are behind the most successful projects of the last years. This book is your tool to stand out.
Author: G. Michael Maddock
Publisher: John Wiley & Sons
ISBN: 0470643595
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
Brand New’s revolutionary innovation process is a proven road map you can put to work immediately to create successful new products, services, and business models. Written by leading innovation practitioners, and the coauthor of the bestseller Customers for Life, the authors of this tightly focused, highly entertaining book have nailed the issue perfectly when it comes to successfully introducing anything new. Research shows people like new products and services. Indeed they go out of their way to try to find them. Yet companies are truly terrible at providing new products and services that meet these customers’ needs. Why are companies so bad at giving customers what they want? Because they lack a simple proven process that makes sure innovation occurs efficiently time after time. No one knows this better than Mike Maddock and his team at Maddock Douglas, the Agency of Innovation,™ which has worked closely with more than a quarter of Fortune 100. To solve the innovation paradox, Maddock explains the process his team has used to help the world’s best companies and shows you how to Find needs and opportunity in the marketplace Come up with significant market insights Create compelling communication (using the actual words your customers use) to convince people to try your new creation What has worked for some of the world’s most successful companies, when it comes to innovation, will work for you. Start putting the lessons of Brand New to work for you…before the competition does.
Author: Larry Light
Publisher: FT Press
ISBN: 0134194519
Category : Business & Economics
Languages : en
Pages : 311
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Book Description
New Brand Leadership delivers the first complete, proven blueprint for organizing and executing on global brand marketing. It reflects the authors’ 50+ years of combined experience driving global brand leadership and measurable results across a wide range of industries, at companies ranging from Mars to Nissan, IHG to YUM! Brands. Larry Light and Joan Kiddon show how to drive value by successfully managing at the intersection of globalization, localization, and personalization. They introduce Arcature’s proven Collaborative Three Box Model, guiding you step-by-step through creating brand vision, defining brand framework, bringing your brand to life, and then measuring your performance. They offer specific, high-value recommendations regarding cultural change, organizational responsibilities, structure, metrics, and much more. You’ll find proven solutions to tough real-world global branding challenges, including managing tensions between global and local, central and regional, and brand leadership vs. brand management. For wide audiences of C-suite and other current and prospective business leaders; HR officers, marketing executives and agency professionals, top executives, business leaders, prospective business leaders, and MBA/executive MBA students.
Author: Catherine Kaputa
Publisher: Nicholas Brealey
ISBN: 139980409X
Category : Self-Help
Languages : en
Pages : 241
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Book Description
The New Brand You is the field guide to standing out and succeeding in the new professional landscape transformed by the pandemic. In the new world of virtual, remote and flexible working, everyone needs to consider carefully their personal brand and power, and many will need to hit the 'reset' button. We are all on camera now - we all need to be producers of our own brand narrative. Like it or not, in a digitally driven, more competitive, more global world of employment, the reality is that you need to consider your personal brand. You have no choice, if you don't brand yourself, other people will. And not in the way you want to be seen. That, or you will simply become invisible, and that's almost never good. The New Brand You uses ten tried and tested strategies from the commercial world of branding and applies them to individual brand creation. Strategies such as defining your positioning, researching your target audience and taking steps to ensure you always stay relevant, are equally applicable to individuals as they are to products and companies. It's not about sticking some slightly skewed version of your name on social media, it's about smart positioning and successful tactics. Featuring high profile success stories and accompanied by an online Personal Brand Finder, an assessment tool that measures psychological preferences and aligns with the ten strategies in the book, this book will help you to target the most relevant strategies for you. It will include examples, exercises and callouts to make it a quick read and easy to action immediately. Getting your personal branding right will give you the edge in the new age of work.
Author: Michael Brito
Publisher: Pearson Education
ISBN: 0789751615
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
"Content is now king - and if you're a brand marketer, you need to be a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational techniques, and insights and practical approaches for transforming your brand into a highly successful media company - and a winning social business! Social business pioneer Michael Brito covers every step of the process, including: Understanding your social customer and their new world Planning your social business and content strategies Building infrastructure and teams, and setting the stage for transformation Identifying and overcoming the specific content challenges you face Recognizing the central role content now plays Developing your content message Transitioning from brand messaging to high content relevancy Moving from content creation to curation to aggregation Successfully integrating paid, earned, and owned media content Distributing the right content at the right time through the right channels to the right customers Mastering the critical new roles of the community manager in your media company Evaluating the content technology vendors and software platforms vying for your businessAlong the way, Brito presents multiple case studies from brand leaders worldwide, including Coca Cola, RedBull, Oreo, Skittles, Old Spice, Dos Equis, Gatorade, Tide, and the NFL - delivering specific, powerfully relevant insights you can act on and profit from immediately." --Publisher description.
Author: Jane Pavitt
Publisher: Victoria & Albert Museum
ISBN: 9781851773244
Category : Advertising
Languages : en
Pages : 224
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Book Description
Published to coincide with a major V&A exhibition, brand.new takes a challenging look at consumer culture and the proliferation of brand identities at the beginning of the 21st century. The idea of brand is central to contemporary society. Businesses, personalities, political parties and even nations 're-brand' themselves in order to influence public opinion. With the emergence of e-commerce, the status and value of well-established brands - many of which have been with us for a century or more - may well be challenged by a host of new brands. Today's brands promote themselves as more than just a logo, a slogan or a distinctive package, they promise to deliver a host of emotional benefits too. But what do we really think of the brands we buy? Ranging across fashion, design and media, brand.new sets out provocative and entertaining debates about branding and consuming habits. Essential reading for students, observers of modern culture, those with an interest in advertising, product design and fashion - and anyone who shops
