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Author: Lisa Nirell
Publisher: Springer
ISBN: 1137386312
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing.
Author: Lisa Nirell
Publisher: Springer
ISBN: 1137386312
Category : Business & Economics
Languages : en
Pages : 224
Get Book
Book Description
As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing.
Author: David Hagenbuch
Publisher: Aldersgate Press
ISBN: 9781600393082
Category : Christian ethics
Languages : en
Pages : 194
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Book Description
Few things impact our lives more than marketing, yet few people consider how that influence can be a force for good. Honorable Influence shines the light of Christian faith on the field, revealing how marketers can avoid negative impact, and instead influence consumers to their benefit. Individuals and organizations will find in Honorable Influence practical guidance for doing what seems impossible to many-using marketing to show love to God and others.
Author: Ronald Purser
Publisher: Repeater
ISBN: 1912248492
Category : Political Science
Languages : en
Pages : 278
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Book Description
Mindfulness is now all the rage. From endorsements by celebrities, to monks, neuroscientists, and meditation coaches rubbing shoulders with CEOs at the World Economic Forum in Davos, it is clear that mindfulness has gone mainstream. Some have called it a revolution. The evangelical promotion of mindfulness as a panacea for all that ails us has begun to give way to a backlash, with questions arising whether its claims for achieving happiness, wellbeing and career success have been over-sold. Expanding on his influential essay Beyond McMindfulness, Ronald Purser debunks the so-called ñmindfulness revolutionî, arguing its proponents have reduced mindfulness to a self-help technique that fits snugly into a consumerist culture complicit with Western materialistic values. In a lively and razor-sharp critique of mindfulness as it has been enthusiastically co-opted by corporations, public schools, and the U.S. military, Purser explains why such programs inevitably fall short of their revolutionary potential. Simply paying attention to the present moment while resting snugly in our private bubbles is no mindfulness revolution. Mindfulness has become the new capitalist spirituality, a disciplined myopia, that mindlessly ignores the need for social and political change.
Author: Whitney Stewart
Publisher: Albert Whitman & Company
ISBN: 0807551457
Category : Juvenile Nonfiction
Languages : en
Pages : 144
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Book Description
When difficult things happen, you can take a step back and become a Mindful Me! Sometimes kids' lives can get busy and out of control, and worries can take over. When that happens, knowing how to pause and regain composure with mindfulness can help. This easily digestible guide introduces kids to mindfulness as a way to find clarity, manage stress, handle difficult emotions, and navigate personal challenges. With step-by-step instructions to over thirty breathing, relaxation, and guided meditation exercises, readers will have an entire toolkit at their disposal and writing prompts will help them process their discoveries. Clearly written and incredibly relatable, this invaluable resource provides a positive introduction to the world of self-care and mindfulness.
Author: Jackie Gardner-Nix
Publisher: New Harbinger Publications
ISBN: 1572245816
Category : Health & Fitness
Languages : en
Pages : 226
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Book Description
In The Mindfulness Solution to Pain, pain specialist and mindfulness based stress reduction (MBSR) teacher Jackie Gardner-Nix offers techniques proven to reduce chronic pain and suffering using mindfulness meditation exercises based on the pioneering work of Jon Kabat-Zinn.
Author: Lisa Nirell
Publisher: Springer
ISBN: 1137386312
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing.
Author: Harvard Business Review
Publisher: Harvard Business Press
ISBN: 1633693201
Category : Self-Help
Languages : en
Pages : 144
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Book Description
The benefits of mindfulness include better performance, heightened creativity, deeper self-awareness, and increased charisma—not to mention greater peace of mind. This book gives you practical steps for building a sense of presence into your daily work routine. It also explains the science behind mindfulness and why it works and gives clear-eyed warnings about the pitfalls of the fad. This volume includes the work of: Daniel Goleman Ellen Langer Susan David Christina Congleton This collection of articles includes “Mindfulness in the Age of Complexity,” an interview with Ellen Langer by Alison Beard; “Mindfulness Can Literally Change Your Brain,” by Christina Congleton, Britta K. Hölzel, and Sara W. Lazar; “How to Practice Mindfulness Throughout Your Work Day,” by Rasmus Hougaard and Jacqueline Carter; “Resilience for the Rest of Us,” by Daniel Goleman; “Emotional Agility: How Effective Leaders Manage Their Thoughts and Feelings,” by Susan David and Christina Congleton; “Don’t Let Power Corrupt You,” by Dacher Keltner; “Mindfulness for People Who Are Too Busy to Meditate,” by Maria Gonzalez; “Is Something Lost When We Use Mindfulness as a Productivity Tool?” by Charlotte Lieberman; and “There Are Risks to Mindfulness at Work,” by David Brendel. How to be human at work. The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.
Author: John P. Forsyth
Publisher: New Harbinger Publications
ISBN: 1626253366
Category : Self-Help
Languages : en
Pages : 482
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Book Description
Is anxiety and fear a problem for you? Have you tried to win the war with your anxious mind and body, only to end up feeling frustrated, powerless, and stuck? If so, you’re not alone. But there is a way forward, a path into genuine happiness, and a way back into living the kind of life you so desperately want. This workbook will help you get started on this new journey today! Now in its second edition, The Mindfulness and Acceptance Workbook for Anxiety offers a new approach to your anxiety, fears, and your life. Within its pages, you’ll find a powerful and tested set of tools and strategies to help you gain freedom from fear, trauma, worry, and all the many manifestations of anxiety and fear. The book offers an empowering approach to help you create the kind of life you so desperately want to live. Based on a revolutionary approach to psychological health and wellness called acceptance and commitment therapy (ACT), this fully revised and updated second edition offers compelling new exercises to help you create the conditions for your own genuine happiness and peace of mind. You’ll learn how your mind can trap you, keeping you stuck and struggling in anxiety and fear. You’ll also discover ways to nurture your capacity for acceptance, mindfulness, kindness, and compassion, and use these qualities to weaken the power of anxiety and fear so that you can gain the space do what truly matters to you. Now is the time. Nobody chooses anxiety. And there is no healthy way to “turn off” anxious thoughts and feelings like a light switch. But you can learn to break free from the shackles of anxiety and fear and take back your life. The purpose of this workbook is to help you do just that. Your life is calling on you to make that choice, and the skills in this workbook can help you make it happen. You can live better, more fully, and more richly with or without anxiety and fear. This book will show you the way. -- Recent studies support for the effectiveness of ACT-based self-help workbooks as a low-cost treatment for people experiencing anxiety. (Ritzert, T., Forsyth, J. P., Berghoff, C. R., Boswell, J., & Eifert, G. H. (2016). Evaluating the effectiveness of ACT for anxiety disorders in a self-help context: Outcomes from a randomized wait-list controlled trial. Behavior Therapy, 47, 431-572.)
Author: Kelly G. Wilson
Publisher: New Harbinger Publications
ISBN: 1608825752
Category : Psychology
Languages : en
Pages : 256
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Book Description
You can spend years in graduate school, internship, and clinical practice. You can learn to skillfully conceptualize cases and structure interventions for your clients. You can have every skill and advantage as a therapist, but if you want to make the most of every session, both you and your client need to show up in the therapy room. Really show up. And this kind of mindful presence can be a lot harder than it sounds. Mindfulness for Two is a practical and theoretical guide to the role mindfulness plays in psychotherapy, specifically acceptance and commitment therapy (ACT). In the book, author Kelly Wilson carefully defines mindfulness from an ACT perspective and explores its relationship to the six ACT processes and to the therapeutic relationship itself. With unprecedented clarity, he explains the principles that anchor the ACT model to basic behavioral science. The latter half of the book is a practical guide to observing and fostering mindfulness in your clients and in yourself-good advice you can put to use in your practice right away. Wilson, coauthor of the seminal Acceptance and Commitment Therapy, guides you through this sometimes-challenging material with the clarity, humor, and warmth for which he is known around the world. More than any other resource available, Mindfulness for Two gets at the heart of Wilson's unique brand of experiential ACT training. The book includes a DVD-ROM with more than six hours of sample therapy sessions with a variety of therapists on QuickTime video, DRM-free audio tracks of Wilson leading guided mindfulness exercises, and more. To find out more, please visit www.mindfulnessfortwo.com.
Author: Rajesh Srinivasan
Publisher: Notion Press
ISBN: 1644295334
Category : Business & Economics
Languages : en
Pages : 110
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Book Description
The Powerful 4-step Marketing formula by Rajesh Srinivasan is the ultimate tool to grow your business without wasting huge time and money on unproductive advertising, cold calling or any other wasteful marketing tactics. Apply these techniques and watch your revenues grow at lightning speed. In this guide, you will learn: Three ways to choose your ideal target market. 6 different ways to craft a killer value proposition and differentiate your product/service from the competition. Three effective ways to generate more revenues which will put more money in your bank account. How to use the 80/20 principle to eliminate the advertising waste, increase the Sales and Profits effortlessly. How to use social proof to build credibility and increase the response rates of your ads dramatically. And many other practical ideas to improve the efficiency of your marketing efforts. Visit rajeshsrinivasan.com and register to get more marketing ideas.
