The Manager's Guide to Distribution Channels PDF Download
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Author: Linda Gorchels
Publisher: McGraw Hill Professional
ISBN: 0071442952
Category : Business & Economics
Languages : en
Pages : 239
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Book Description
Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.
Author: Linda Gorchels
Publisher: McGraw Hill Professional
ISBN: 0071442952
Category : Business & Economics
Languages : en
Pages : 239
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Book Description
Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.
Author: Kenneth ROLNICKI
Publisher: AMACOM
ISBN: 0814416039
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
"Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki! Managing Channels of Distribution supplies a much-needed source of knowledge and expertise that professionals can rely on. Based on case studies and real-life experience, the book explains the complexities of managing multiple channels -- distributors, dealers, manufacturer’s reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest. In the process, Rolnicki explores both macro and micro business influences that affect channel effectiveness. Special attention is paid to the frustrating areas of channel power and conflict, the dangerous issue of legalities, and the most critical topic of all -- the channel design sequence."
Author: Norton Paley
Publisher: CRC Press
ISBN: 9781574442342
Category : Business & Economics
Languages : en
Pages : 450
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Book Description
The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories. Features ·
Author: Livio Moretti
Publisher: Springer
ISBN: 3319919598
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies. For the first time, an ex-McKinsey consultant and general manager reveals the methodology adopted by successful Fortune 100 multinationals, offering readers a concise, informative and pragmatic guide to the core principles, with an abundance of concrete examples and visual frameworks. Every good business manager needs to have a microscope on one eye and a telescope on the other eye – this practical, easy to follow book, anchored in solid analytic principles, allows for fast and solid transitions between diagnosis, long-term strategic thinking, and short-term execution. Bruno Barcelos, General Manager Sandoz, a Novartis Company
Author: Norton Paley
Publisher: Thorogood Publishing
ISBN: 1854183656
Category : Business & Economics
Languages : en
Pages : 426
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Book Description
HOW TO MAKE YOUR BUSINESS MORE PROFITABLE AND SUCCESSFUL THROUGH MARKETING.
Author: Bill Donaldson
Publisher: Goodfellow Publishers Ltd
ISBN: 1906884951
Category : Business & Economics
Languages : en
Pages : 140
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Book Description
The Busy Manager’s Guide to Marketing is a readable, accessible and easy-to-follow book for practising managers with limited time and big ambitions.
Author: V. Kasturi Rangan
Publisher: Harvard Business Press
ISBN: 9781591397663
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
"A fresh approach to designing and managing channels for the long term, this book helps firms expand value for their customers and partners while buttressing their own bottom line."--Jacket.
Author: Dave Donelson
Publisher: Donelson SDA Inc
ISBN: 1452444994
Category : Business & Economics
Languages : en
Pages : 59
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Book Description
Businesses come and go and there are plenty of reasons for their success or failure, but the ones that thrive almost always have one thing in common: they are good marketers. What does that mean? It means they make all their business decisions based on meeting their customers " needs. Which products or services they sell, where they sell them, how much they charge for them, how they encourage customers to buy them, and all the other thousands of business decisions a good marketer makes start with a simple question: how will this affect my customers?Dave Donelson has helped hundreds of small business owners and managers create marketing strategies that expand their companies while turning their existing clientele into customers for life. In The Dynamic Manager "s Guide To Marketing, he "ll show you how to learn everything you can about your customers. What makes them tick, what they want out of life, why they get out of bed in the morning. These things will tell you why they do business with your †-or with your competitors.Then he "ll show you how to use that information to turn your small company into a big one by following a few basic rules of the marketing game. Some of them come from his experiences in his own companies, some from the things he learned working with his clients over the years. Others were drawn from the lessons taught him by small business owners themselves, from auto repair shop owners to nursery retailers, clothing stores to insurance agents. In other words, this book isn "t about theory †-it "s about the real world of small business marketing.Much of the material in The Dynamic Manager "s Guide To Marketing comes from seminars Dave Donelson has presented around the country over the years. Some of it has appeared previously in the national business and trade publications he writes for. The book is organized to encourage you to sample, to think about, and to try out different concepts over time. You "ll find some useful guidance that fits your specific situation and discover some tactics you can use to accomplish your particular goals. Above all, you'll gain a few insights into how to grow your business.
Author: John Gallaugher
Publisher:
ISBN: 9781453338025
Category : Information resources management
Languages : en
Pages : 709
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Book Description
Author: Julian Dent
Publisher: Kogan Page Publishers
ISBN: 0749452560
Category : Business & Economics
Languages : en
Pages : 337
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Book Description
Distribution Channels examines the chain that makes a product available for market and how this can be used for optimum product delivery. Includes accessing and servicing markets and customers, controlling brands, building the value proposition and creating differentiation.
