Author: Norton Paley
Publisher: Thorogood Publishing
ISBN: 1854183656
Category : Business & Economics
Languages : en
Pages : 426

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Book Description
HOW TO MAKE YOUR BUSINESS MORE PROFITABLE AND SUCCESSFUL THROUGH MARKETING.

Author: Norton Paley
Publisher: CRC Press
ISBN: 9781574442342
Category : Business & Economics
Languages : en
Pages : 450

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Book Description
The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager. The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures. You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories. Features ·

Author: Joan Magretta
Publisher: Harvard Business Press
ISBN: 1422160599
Category : Business & Economics
Languages : en
Pages : 250

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Book Description
A guide to Michael Porters thinking on competition and strategy, classic and current.

Author: Michael E. Porter
Publisher: New York : Free Press ; Toronto : Maxwell Macmillan Canada
ISBN:
Category : Business & Economics
Languages : en
Pages : 424

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Book Description
Presents the comprehensive framework of analytical techniques to help a firm analyze its industry as a whole and predict the industry's future evolution, to understand its competitors and its own position ...

Author: Norton Paley
Publisher:
ISBN: 9788130903491
Category :
Languages : en
Pages :

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Book Description

Author: Norton Paley
Publisher: Thorogood Publishing
ISBN: 1854184903
Category : Business & Economics
Languages : en
Pages : 266

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Book Description
A valuable handbook on all aspects of marketing strategy, this essential book includes examples drawn from the world's most successful companies and provides key models to help you develop competitive strategies for the internet age.

Author: Dan Herman
Publisher: Paramount Market Publishing
ISBN: 9780978660284
Category : Business & Economics
Languages : en
Pages : 280

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Book Description
Dan Herman's book is not really about M.B.A.s; it's just badly titled. Actually, his subject is the continuing power of product differentiation, and he is challenging how marketers conceptualize their work. He explains how to "electrify" consumers by developing innovative products and services that your "M.B.A.-clone" competitors are reluctant to imitate, thereby handing you a monopoly. Herman comes out swinging as a bold strategist, but because his thinking is both nuanced and complex, his book is sometimes difficult to follow. Still, getAbstract considers it a useful text in marketing strategy and recommends it to marketers of all stripes. Even if you decide not to follow Herman's logic down all its paths, you can harness his clever ideas and out-market all those M.B.A. clones.

Author: Norton Paley
Publisher: CRC Press
ISBN: 9781574442694
Category : Business & Economics
Languages : en
Pages : 406

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Book Description
Two-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also states that firms with written plans grow faster, achieve a higher proportion of revenues from new products and services, and enable CEOs to manage more critical business functions. How to Develop a Strategic Marketing Plan is both innovative and pragmatic in its approach. It explains how to combine the strategic vision of long-term business planning with the action-oriented thrust of a short-term marketing plan. Planning forms and guidelines for customizing your own Strategic Market Plan (SMP) are available for download from the CRC Press website. Just go to the download tab located with the book's description. Actual case histories - from companies such as Campbell Soup, Co., Texas Instruments, Inc., and Quaker State Corp. - illustrate how business-building opportunities translate into strategies and tactics. They demonstrate the compelling relationship between internal organizational functions and external market conditions, the long- and short-term strategic marketing issues and the advantages of developing an SMP. Strategic market planning shapes the future of business. In its broadest dimension it sets in motion actions that impact long term prosperity. How to Develop a Strategic Marketing Plan gives you the tools to generate a credible strategic marketing plan so your organization can survive in the 21st century.

Author: Dr. Jameel Ahmed
Publisher: Notion Press
ISBN: 163957431X
Category : Business & Economics
Languages : en
Pages : 281

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Book Description
The business environment is a commonly used term and highlights all the factors and forces that can possibly affect the business. The business environment in the modern world is as dynamic as it can be. The constantly changing demands and trends affect businesses immensely, along with the change in the demands, the environment of the business needs to be in sync with the work environment to make sure the operations run as seamlessly as possible. The book is an epic piece of writing and highlights all the factors and external constraints to make it a life-changing read for anyone who wants to succeed in the competitive business market. If you want to see yourself as a successful business person, grab your copies to learn more!

Author: Bill Donaldson
Publisher: Goodfellow Publishers Ltd
ISBN: 1906884951
Category : Business & Economics
Languages : en
Pages : 140

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Book Description
The Busy Manager’s Guide to Marketing is a readable, accessible and easy-to-follow book for practising managers with limited time and big ambitions.