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Author: Jamie Mustard
Publisher: BenBella Books
ISBN: 1948836661
Category : Social Science
Languages : en
Pages : 199
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Book Description
Winner of the 2019 O.W.L. Outstanding Works of Literature Award Why do we immediately recognize art by Van Gogh and Warhol? What does Beethoven share with Rage Against the Machine and Madonna? What makes us remember the words of Churchill and King (and Domino's Pizza, for that matter)? With the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In The Iconist, branding and design strategist Jamie Mustard shows you how individuals, organizations, and brands can break through the noise. The secret to standing out lies in creating content that the desired audience will "lock" onto and remember with little effort—simple, bold ideas that can be immediately understood. The Iconist reveals a set of primal laws in human society that explain why some things stand out and endure in the mind, while others are rejected. Blending relevant examples from history and pop culture with cutting-edge psychology, Mustard explores why certain things stick and others fade from memory—and gives you an owner's manual to make any idea, product, or service stand out and be remembered. Forget relying on luck or trial-and-error: Mastering this process will enable you, no matter your field or endeavor, to confidently craft messages that resonate with your target audience through simple, fool-proof methods. For businesses, marketers, teachers, advertisers, artists—from thought leaders to anyone trying to write a resume—The Iconist shows how to grab and hold attention. Fair warning, though: This book will change the way you view your audience . . . and the entire world around you.
Author: Jamie Mustard
Publisher: BenBella Books
ISBN: 1948836661
Category : Social Science
Languages : en
Pages : 199
Get Book
Book Description
Winner of the 2019 O.W.L. Outstanding Works of Literature Award Why do we immediately recognize art by Van Gogh and Warhol? What does Beethoven share with Rage Against the Machine and Madonna? What makes us remember the words of Churchill and King (and Domino's Pizza, for that matter)? With the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In The Iconist, branding and design strategist Jamie Mustard shows you how individuals, organizations, and brands can break through the noise. The secret to standing out lies in creating content that the desired audience will "lock" onto and remember with little effort—simple, bold ideas that can be immediately understood. The Iconist reveals a set of primal laws in human society that explain why some things stand out and endure in the mind, while others are rejected. Blending relevant examples from history and pop culture with cutting-edge psychology, Mustard explores why certain things stick and others fade from memory—and gives you an owner's manual to make any idea, product, or service stand out and be remembered. Forget relying on luck or trial-and-error: Mastering this process will enable you, no matter your field or endeavor, to confidently craft messages that resonate with your target audience through simple, fool-proof methods. For businesses, marketers, teachers, advertisers, artists—from thought leaders to anyone trying to write a resume—The Iconist shows how to grab and hold attention. Fair warning, though: This book will change the way you view your audience . . . and the entire world around you.
Author: Ludovic De Cuypere
Publisher: John Benjamins Publishing
ISBN: 9789027243423
Category : Language Arts & Disciplines
Languages : en
Pages : 306
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Book Description
Iconicity has become a popular notion in contemporary linguistic research. This book is the first to present a synthesis of the vast amount of scholarship on linguistic iconicity which has been produced in the previous decades, ranging from iconicity in phonology and morpho-syntax to the role of iconicity in language change. An extensive analysis is provided of some basic but nonetheless fundamental questions relating to iconicity in language, including: what is a linguistic sign and how are linguistic signs different from signs in general? What is an iconic sign and how may iconicity be involved in language? How does iconicity pertain to the relation between language and cognition? This book offers a new and comprehensive theoretical framework for iconicity in language. It is argued that the linguistic sign is fundamentally arbitrary, but that iconicity may be involved on a secondary level, adding extra meaning to an utterance.
Author: Laurie McRobert
Publisher: University of Toronto Press
ISBN: 080209094X
Category : Art
Languages : en
Pages : 209
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Book Description
In this first book-length study of the internationally renowned Canadian artist Char Davies, Laurie McRobert examines the digital installations Osmose and Ephémère in the context of Davies' artistic and conceptual inspirations. Davies, originally a painter, turned to technology in an effort to create the effect of osmosis between self and world. By donning a head-mounted display unit and a body vest to monitor breathing and balance, participants are immersed in 3D-virtual space where they interact with abstract images of nature while manoeuvring in an artificial spatial environment. Char Davies' Immersive Virtual Art and the Essence of Spatiality explores spatiality through a broad scope of disciplines, including philosophy, mythology, biology, and visual studies, in order to familiarize the reader with virtual reality art - how it differs from traditional artistic media and why immersive virtual art promises to expand our imaginative horizons. This original study provides us with an important exposition of two of Char Davies' acclaimed projects and an exploration of the future impact of digital virtual art on our worldviews.
Author: Marjorie Mandelstam Balzer
Publisher: Routledge
ISBN: 1315288435
Category : Social Science
Languages : en
Pages : 402
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Book Description
The resurgence of national and historical awareness among the people of what was once the USSR has been nowhere stronger than among the Russians themselves. Some of the larger projects of rediscovery amount to a reinterpretation of traditional culture. This carefully annotated collection of recent studies of Russian folk religion, village organization and family life, including the rituals associated with childbirth, special attention to women's roles and to the specificity of Siberia in Russian culture, will be a revelation to a wide array of readers. It is intended for use not only in anthropology departments but more widely interdisciplinary courses in Russian studies, peasant studies and women's studies.
Author: Umberto Eco
Publisher: HMH
ISBN: 0547563787
Category : Literary Criticism
Languages : en
Pages : 480
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Book Description
How do we know a cat is a cat . . . and why do we call it a cat? An “intriguing and often fascinating” look at words, perceptions, and the relationship between them (Newark Star-Ledger). In Kant and the Platypus, the renowned semiotician, philosopher, and bestselling author of The Name of the Rose and Foucault’s Pendulum explores the question of how much of our perception of things is based on cognitive ability, and how much on linguistic resources. In six remarkable essays, Umberto Eco explores in depth questions of reality, perception, and experience. Basing his ideas on common sense, Eco shares a vast wealth of literary and historical knowledge, touching on issues that affect us every day. At once philosophical and amusing, Kant and the Platypus is a tour of the world of our senses, told by a master of knowing what is real and what is not. “An erudite, detailed inquirity into the philosophy of mind . . . Here, Eco is continental philosopher, semiotician, and cognitive scientist rolled all into one.” —Library Journal (starred review)
Author: Jane Ellen Harrison
Publisher:
ISBN:
Category : Mythology
Languages : en
Pages : 192
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Book Description
Author: Frederik Stjernfelt
Publisher: Springer Science & Business Media
ISBN: 1402056524
Category : Philosophy
Languages : en
Pages : 508
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Book Description
Diagrammatology investigates the role of diagrams for thought and knowledge. Based on the general doctrine of diagrams in Charles Peirce's mature work, Diagrammatology claims diagrams to constitute a centerpiece of epistemology. This book reflects Peirce's work on the issue in Husserl's contemporaneous doctrine of categorical intuition and charts the many unnoticed similarities between Peircean semiotics and early Husserlian phenomenology.
Author: Eugene Lipov, MD
Publisher: BenBella Books
ISBN: 1637741618
Category : Psychology
Languages : en
Pages : 204
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Book Description
The world has long misunderstood trauma. Now, leading experts in the field have a radical new understanding of post-traumatic stress . . . and a surprising new treatment to reverse it could have profound implications for medicine, mental health, and society. Despite its prevalence, post-traumatic stress, PTSD, is often seen as an unbeatable lifelong mental disorder. However, top trauma doctors and neuroscientists now understand that the result of trauma is not a disorder, but rather a physical injury—and while invisible to the naked eye, the posttraumatic stress injury (PTSI) can now be seen on a scan. Most importantly, the effects of PTSI are reversible. Meet Dr. Eugene Lipov. His research and partnerships have led to an amazing discovery that all trauma has at its root a single piece of human hardware: the sympathetic nervous system, controlling the fight-or-flight response. Anyone who has endured trauma, including long-term microdoses of emotional stress, can have this injury. Dr. Lipov has pioneered a safe, 15-minute procedure that reverses the injury, relieving mild to extreme symptoms of PTSI—irritability, hypervigilance, anxiety, insomnia, and more—for survivors to combat soldiers to the everyday person. Weaving hard science with moving human stories, The Invisible Machine reveals how this treatment was developed. It also tells the incredible story of the unlikely team, including the doctor, an artist, Special Forces leadership, and a sheriff, who are working together to change our understanding of post-traumatic stress and why it matters to society. Coauthored by artist and innovator Jamie Mustard and in collaboration with writer Holly Lorincz, The Invisible Machine weaves hard science with moving stories of warriors, prisoners, and ordinary people to provide a stark new understanding of the human condition. The implications for a better, pain-free world are astounding—and that world could be nearer than we think.
Author: Owen Hatherley
Publisher: Verso Books
ISBN: 1844678571
Category : Architecture
Languages : en
Pages : 435
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Book Description
An anatomy of failed-state Britain, by the author of A Guide to the New Ruins of Great Britain. In A Guide to the New Ruins of Great Britain, Owen Hatherley skewered New Labour’s architectural legacy in all its witless swagger. Now, in the year of the Diamond Jubilee and the London Olympics, he sets out to describe what the Coalition’s altogether different approach to economic mismanagement and civic irresponsibility is doing to the places where the British live. In a journey that begins and ends in the capital, Hatherley takes us from Plymouth and Brighton to Belfast and Aberdeen, by way of the eerie urbanism of the Welsh valleys and the much-mocked splendour of modernist Coventry. Everywhere outside the unreal Southeast, the building has stopped in towns and cities, which languish as they wait for the next bout of self-defeating austerity. Hatherley writes with unrivalled aggression about the disarray of modern Britain, and yet this remains a book about possibilities remembered, about unlikely successes in the midst of seemingly inexorable failure. For as well as trash, ancient and modern, Hatherley finds signs of the hopeful country Britain once was and hints of what it might become.
Author: Owen Hatherley
Publisher: Verso Books
ISBN: 1781683964
Category : Political Science
Languages : en
Pages : 436
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Book Description
This is what austerity looks like: a nation surviving on the results of what conservatives privately call "the progressive nonsense" of the Big Society agenda. In a journey that begins and ends in the capital, but takes in Belfast, Aberdeen, Plymouth and Brighton, Hatherley explores modern Britain's urban landscape and finds a short-sighted disarray of empty buildings, malls and glass towers. Yet while A New Kind of Bleak anatomizes "broken Britain," Hatherley also looks to a hopeful future and discovers fragments of what it might look like. Illustrated by Laura Oldfield Ford, author and artist of Savage Messiah.
