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Author: Magali A. Delmas
Publisher: Stanford University Press
ISBN: 1503606422
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package—a "green bundle" that checks the environmental box, but also offers improved performance, health benefits, savings, and status. To help consumers cut through the noise and make their best decisions, we need new strategies. The Green Bundle offers some of the best and most effective communication techniques for pushing consumers in the right direction. Framing product benefits to motivate behavior is the key. Combining insights from sustainable business and behavioral economics, Delmas and Colgan show managers how to lead buyers from information to action. If you are looking to win over the convenient consumer or understand how companies can create the next tipping point in green consumption, this is the research-based, practical guide for you.
Author: Magali A. Delmas
Publisher: Stanford University Press
ISBN: 1503606422
Category : Business & Economics
Languages : en
Pages : 284
Get Book
Book Description
The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package—a "green bundle" that checks the environmental box, but also offers improved performance, health benefits, savings, and status. To help consumers cut through the noise and make their best decisions, we need new strategies. The Green Bundle offers some of the best and most effective communication techniques for pushing consumers in the right direction. Framing product benefits to motivate behavior is the key. Combining insights from sustainable business and behavioral economics, Delmas and Colgan show managers how to lead buyers from information to action. If you are looking to win over the convenient consumer or understand how companies can create the next tipping point in green consumption, this is the research-based, practical guide for you.
Author: Ross Conrad
Publisher: Chelsea Green Publishing
ISBN: 1603583637
Category : Technology & Engineering
Languages : en
Pages : 306
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Book Description
Whether you are a novice looking to get started with bees, an experienced apiculturist looking for ideas to develop an integrated pest-management approach, or someone who wants to sell honey at a premium price, this is the book you’ve been waiting for. Now revised and updated with new resources and including full-color photos throughout, Natural Beekeeping offers all the latest information in a book that has already proven invaluable for organic beekeepers. The new edition offers the same holistic, sensible alternative to conventional chemical practices with a program of natural hive management, but offers new sections on a wide range of subjects, including: The basics of bee biology and anatomy Urban beekeeping Identifying and working with queens Parasitic mite control Hive diseases Also, a completely new chapter on marketing provides valuable advice for anyone who intends to sell a wide range of hive products. Other chapters include: Hive Management Genetics and Breeding The Honey Harvest The Future of Organic Beekeeping Ross Conrad brings together the best “do no harm” strategies for keeping honeybees healthy and productive with nontoxic methods of controlling mites; eliminating American foulbrood disease without the use of antibiotics; selective breeding for naturally resistant bees; and many other detailed management techniques, which are covered in a thoughtful, matter-of-fact way.
Author: Diana Orgain
Publisher: Penguin
ISBN: 1101108630
Category : Fiction
Languages : en
Pages : 281
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Book Description
"Cigars all around"( LOUISE URE, SHAMUS AWARD-WINNING AUTHOR) for the new Maternal Instincts mystery series. First-time mom Kate Connelly is bringing up baby- and bringing down a killer. Kate Connelly may have found the perfect work-from-home Mommy job: private investigator. After all, the hours are flexible, she can bring the baby along on stake-outs, and if you're going to be up all night anyway, you might as well solve some crimes. But when a body is pulled from San Francisco Bay that may be her brother-in-law, Kate must crack the case faster than you can say "diaper rash" in order to keep her family together.
Author: Paul Robbins
Publisher: SAGE Publications, Incorporated
ISBN: 9781412962735
Category : Reference
Languages : en
Pages : 0
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Book Description
Sustainability and 'going green' is an issue of vital concern in today's world. It's a high-interest topic that students often are given paper assignments to write about, whether it be in the area of politics and energy, carbon footprints, environmental advocacy and activism, consumerism and green business, extinctions and the health of biological ecosystems, or public health and the environment. From environmental studies to sociology to business to group dynamics and social psychology to political science and public policy, it cuts across disciplines and is a matter of urgent practical - not just scholarly - concern. The series explores all these topics and more in a 12-volume reference series of nearly 1,700 entries available in both print and electronic formats.
Author: David Fleming
Publisher: Chelsea Green Publishing
ISBN: 1603586482
Category : BUSINESS & ECONOMICS
Languages : en
Pages : 658
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Book Description
Lean Logic is David Fleming's masterpiece, the product of more than thirty years' work and a testament to the creative brilliance of one of Britain's most important intellectuals. A dictionary unlike any other, it leads readers through Fleming's stimulating exploration of fields as diverse as culture, history, science, art, logic, ethics, myth, economics, and anthropology, being made up of four hundred and four engaging essay-entries covering topics such as Boredom, Community, Debt, Growth, Harmless Lunatics, Land, Lean Thinking, Nanotechnology, Play, Religion, Spirit, Trust, and Utopia. The threads running through every entry are Fleming's deft and original analysis of how our present market-based economy is destroying the very foundations--ecological, economic, and cultural-- on which it depends, and his core focus: a compelling, grounded vision for a cohesive society that might weather the consequences. A society that provides a satisfying, culturally-rich context for lives well lived, in an economy not reliant on the impossible promise of eternal economic growth. A society worth living in. Worth fighting for. Worth contributing to. The beauty of the dictionary format is that it allows Fleming to draw connections without detracting from his in-depth exploration of each topic. Each entry carries intriguing links to other entries, inviting the enchanted reader to break free of the imposed order of a conventional book, starting where she will and following the links in the order of her choosing. In combination with Fleming's refreshing writing style and good-natured humor, it also creates a book perfectly suited to dipping in and out. The decades Fleming spent honing his life's work are evident in the lightness and mastery with which Lean Logic draws on an incredible wealth of cultural and historical learning--from Whitman to Whitefield, Dickens to Daly, Kropotkin to Kafka, Keats to Kuhn, Oakeshott to Ostrom, Jung to Jensen, Machiavelli to Mumford, Mauss to Mandelbrot, Leopold to Lakatos, Polanyi to Putnam, Nietzsche to Næss, Keynes to Kumar, Scruton to Shiva, Thoreau to Toynbee, Rabelais to Rogers, Shakespeare to Schumacher, Locke to Lovelock, Homer to Homer-Dixon--in demonstrating that many of the principles it commends have a track-record of success long pre-dating our current society. Fleming acknowledges, with honesty, the challenges ahead, but rather than inducing despair, Lean Logic is rare in its ability to inspire optimism in the creativity and intelligence of humans to nurse our ecology back to health; to rediscover the importance of place and play, of reciprocity and resilience, and of community and culture. ------ Recognizing that Lean Logic's sheer size and unusual structure could be daunting, Fleming's long-time collaborator Shaun Chamberlin has also selected and edited one of the potential pathways through the dictionary to create a second, stand-alone volume, Surviving the Future: Culture, Carnival and Capital in the Aftermath of the Market Economy. The content, rare insights, and uniquely enjoyable writing style remain Fleming's, but presented at a more accessible paperback-length and in conventional read-it-front-to-back format.
Author: Rhonda D. Green
Publisher: Bookbaby
ISBN: 9781733228206
Category : Self-Help
Languages : en
Pages : 132
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Book Description
The emphasis in this book is to encourage and guide everyone to prepare for their eventual transition by completing an "Exit Plan" in order to save them much practical and emotional heartache. This will be an extremely helpful book for all who are interested in "getting their house in order." It also might well cultivate such an interest in those who haven't yet thought about how to prepare for their own death.
Author: Jason Ciaramella
Publisher:
ISBN: 9780983068983
Category : Alphabet
Languages : en
Pages :
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Book Description
A board book featuring gorgeous Lovecraft-themed illustrations for every letter of the alphabet.
Author: Michael Phillips
Publisher:
ISBN: 9781603585095
Category : Gardening
Languages : en
Pages : 432
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Book Description
Every farm and homestead can enjoy the timeless pleasure of a fruit orchard. Yet this can also be challenging, because few people today have the depth of knowledge and experience that’s needed to produce healthy trees and nutritious, great-tasting fruit. At the same time, both orchardists and consumers are looking to avoid spraying harmful and expensive chemicals on their trees. The answer is to create a more holistic orchard, one that emphasizes biological health and diversity – from the microscopic fungi in the soil to the beneficial insects, companion plants, and the birds and wildlife that together form a complete and living orchard ecosystem. In other words, it’s time for us to start working with nature, rather than fighting against it. Michael Phillips is a pioneering author and orchardist whose books include The Holistic Orchard and The Apple Grower. In this book & DVD bundle you'll get Phillips's award-winning book The Holistic Orchard, which offers step-by-step information on all aspects of total orchard health, plus detailed growing information on fruit tree and berry species. You'll also get the DVD Holistic Orcharding with Michael Phillips, which shows Phillips's techniques at work in his own orchard. About the Book: The Holistic Orchard demystifies the basic skills everybody should know about the inner-workings of the orchard ecosystem, as well as orchard design, soil biology, and organic health management. Detailed insights on grafting, planting, pruning, and choosing the right varieties for your climate are also included, along with a step-by-step instructional calendar to guide growers through the entire orchard year. The extensive profiles of pome fruits (apples, pears, asian pears, quinces), stone fruits (cherries, peaches, nectarines, apricots, plums), and berries (raspberries, blackberries, blueberries, gooseberries, currants, and elderberries) will quickly have you savoring the prospects. Phillips completely changed the conversation about healthy orcharding with his first bestselling book, The Apple Grower, and now he takes that dialogue even further, drawing connections between home orcharding and permaculture; the importance of native pollinators; the world of understory plantings with shade-tolerant berry bushes and other insectary plants; detailed information on cover crops and biodiversity; and the newest research on safe, homegrown solutions to pest and disease challenges. About the DVD: Holistic Orcharding with Michael Phillips leads viewers through a year in his own orchard, demonstrating basic horticultural skills like grafting and pruning, but also revealing groundbreaking and field-tested strategies for growing apples and other tree fruits not just organically, but holistically.
Author: David Fleming
Publisher: Chelsea Green Publishing
ISBN: 1603586466
Category : BUSINESS & ECONOMICS
Languages : en
Pages : 306
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Book Description
Surviving the Future is a story drawn from the fertile ground of the late David Fleming's extraordinary Lean Logic: A Dictionary for the Future and How to Survive It. That hardback consists of four hundred and four interlinked dictionary entries, inviting readers to choose their own path through its radical vision. Recognizing that Lean Logic's sheer size and unusual structure can be daunting, Fleming's long-time collaborator Shaun Chamberlin has selected and edited one of these potential narratives to create Surviving the Future. The content, rare insights, and uniquely enjoyable writing style remain Fleming's, but are presented here at a more accessible paperback-length and in conventional read-it-front-to-back format. The subtitle--Culture, Carnival and Capital in the Aftermath of the Market Economy--hints at Fleming's vision. He believed that the market economy will not survive its inherent flaws beyond the early decades of this century, and that its failure will bring great challenges, but he did not dwell on this: "We know what we need to do. We need to build the sequel, to draw on inspiration which has lain dormant, like the seed beneath the snow." Surviving the Future lays out a compelling and powerfully different new economics for a post-growth world. One that relies not on taut competitiveness and eternally increasing productivity--"putting the grim into reality"--but on the play, humor, conversation, and reciprocal obligations of a rich culture. Building on a remarkable breadth of intellectual and cultural heritage--from Keynes to Kumar, Homer to Huxley, Mumford to MacIntyre, Scruton to Shiva, Shakespeare to Schumacher--Fleming describes a world in which, as he says, "there will be time for music." This is the world that many of us want to live in, yet we are told it is idealistic and unrealistic. With an evident mastery of both economic theory and historical precedent, Fleming shows that it is not only desirable, but actually the only system with a realistic claim to longevity. With friendliness, humor, and charm, Surviving the Future plucks this vision out of our daydreams and shows us how to make it real.
Author: Gail Rock
Publisher: Open Road Media
ISBN: 149767381X
Category : Juvenile Fiction
Languages : en
Pages : 75
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Book Description
It’s Christmastime in 1946, and all Addie wants is a pair of cowboy boots and a Christmas tree Ten-year-old Addie lives in Clear River, Nebraska, population fifteen hundred, with her stoic but loving father and quirky grandmother. Carla Mae is her neighbor and best friend in the fifth grade. Carla Mae’s house is different than Addie’s—she has five siblings and another on the way, while Addie is an only child. It’s the week before Christmas, and shopping lists are at the front of the girls’ minds. Addie’s house doesn’t have a tree—her dad says they are a waste of money, and they’ll be opening presents at Uncle Will’s anyway. Uncle Will has a tree, but to Addie, it doesn’t feel like Christmas without a tree of their own. Then she comes up with the perfect plan. Will it make this the best Christmas they’ve ever had, or will her father never forgive her?
