The Financial Times Guide to Business Development PDF Download
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Author: Ian Cooper
Publisher: Pearson UK
ISBN: 027375954X
Category : Business & Economics
Languages : en
Pages : 193
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Book Description
With over 500 tips, tactics, techniques and thought provoking business questions, this is the authoritative guide to attracting more customers, profit, revenue and business success. Whether you are a budding entrepreneur, existing business owner, manager or director, this is the most comprehensive, pragmatic, common sense collection of business development techniques ever brought together into one book. It is structured so that you can easily find and dip into specific topics or view the whole book from a more overall strategic standpoint.
Author: Ian Cooper
Publisher: Pearson UK
ISBN: 027375954X
Category : Business & Economics
Languages : en
Pages : 193
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Book Description
With over 500 tips, tactics, techniques and thought provoking business questions, this is the authoritative guide to attracting more customers, profit, revenue and business success. Whether you are a budding entrepreneur, existing business owner, manager or director, this is the most comprehensive, pragmatic, common sense collection of business development techniques ever brought together into one book. It is structured so that you can easily find and dip into specific topics or view the whole book from a more overall strategic standpoint.
Author: Ian Atkinson
Publisher: FT Guides
ISBN: 9780273761136
Category : Business communication
Languages : en
Pages : 0
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Book Description
This book gives you the critical knowledge you need to make your writing more convincing, compelling and persuasive. It will also help you develop your writing skills for the future by showing you how to coach yourself so you can consistently improve your performance.
Author: Vaughan Evans
Publisher: Pearson UK
ISBN: 1292002808
Category : Business & Economics
Languages : en
Pages : 239
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Book Description
Want to take your company to the next level? You need a roadmap, a strategy. Preferably one that is simple, workable and saleable. This book provides you with just that. It sets out a straightforward strategy development process, the ‘Strategy Pyramid’, and guides you through it. It uses a lively central case study throughout, as well as drawing on examples of how real businesses have developed winning strategies. Whether you are intent on growing your business, or setting out on your start-up, this book offers an uncomplicated, practical and readable guide on how to get the strategy you need for your business to succeed. It offers sound advice on the following areas: Setting goals and objectives Forecasting market demands Gauging industry competition Tracking competitive advantage Targeting the strategic gap Bridging the gap with business strategy Bridging the gap with corporate strategy Addressing risk and opportunity The FT Essential Guide to Developing a Business Strategy will help businesses of all sizes to chart and realise their growth ambitions.
Author: Anne Scoular
Publisher: Pearson UK
ISBN: 1292309091
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
In the ten years since the much-praised first edition, coaching has become a core requirement forleadership. It's a core part of business school programmes, it's the norm on all leadership development programmes, and all leaders and managers now have to be able to coach. The Financial Times Guide to Business Coaching is the book on which many leaders rely, and this updated edition will give readers a comprehensive introduction to coaching. Being a successful business coach means having exceptional listening skills, asking great questions andapplying the best techniques at just the right time. But how do you learn to do that? The Financial Times Guide to Business Coaching shows you the way. It gives you a sure footing in thebasics and provides you with a step-by-step overview of all the tools and techniques you need to buildyour own unique and well-grounded approach as a coach. Ultimately it enables you to take your coaching from good to great. This indispensible guide covers: The business of coaching The coaches Do you have what it takes? Develop your coaching: first steps Building your basic coaching skills: the 'Big Five' Building coaching skills: the different approaches Deepening your coaching skills: working with individual difference Advanced coaching: from individuals to groups Advanced coaching: coaching for career transitions Advanced coaching: motivation and change Why it works Building a freelance coaching business The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Author: Heather Townsend
Publisher: Pearson UK
ISBN: 1292005203
Category : Business & Economics
Languages : en
Pages : 235
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Book Description
‘A great, practical guide to all aspects of networking – stuffed with lots of quick and easy tips to help you leverage the power of your network.’ Ivan Misner, NY Times bestselling author and founder of BNI and Referral Institute 'This practical and easy-to-read book will quickly get you the results you need from your network.' Charlie Lawson, BNI UK and Ireland national director ‘A “must read” for anyone wanting to use the power of face-to-face AND online networking to generate career and business success.’ Andy Lopata, author of Recommended and And Death Came Third Up to 80 per cent of opportunities come from people who already know you, so the more people you know, the more chance you have of winning the new business or career you want. The Financial Times Guide to Business Networking is your definitive introduction to a joined-up networking strategy that really works. This award-winning book has now been fully updated to include new chapters on generating referrals and boosting your confidence when networking, as well as the latest advice on social networking sites. Successfully combine online and offline networking techniques Develop the best networking approaches and behaviours Make a great first impression, build rapport and generate strong business relationships Talk to the right people, have productive conversations and effectively work a room
Author: Sara Williams
Publisher: Pearson UK
ISBN: 1292104759
Category : Business & Economics
Languages : en
Pages : 574
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Book Description
Whether you’re about to start your own business or have already taken the plunge and want to keep everything on track, make sure you have a copy of the No.1 bestselling The Financial Times Guide to Business Start Up on your shelf. Annually updated, this guide takes you through every important aspect of starting and running a business, including developing your idea and getting financial backing, building customer relationships, developing your online presence and much more.
Author: Sara Williams
Publisher: Pearson UK
ISBN: 1292004681
Category : Business & Economics
Languages : en
Pages : 564
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Book Description
Whether you’re about to start your own business or have already taken the plunge and want to keep everything on track, make sure you have a copy of The Financial Times Guide to Business Start Up on your shelf. Annually updated, this edition covers the latest legal and financial changes you need to be aware of following the 2013 Budget. There’s also essential new content on shaping up for the digital marketplace and how to develop your online presence, benefit from social media and advertise effectively online. This guide takes you through every important aspect of starting and running a business, including developing your idea and getting financial backing, recruiting staff, building customer relationships, sales, marketing, VAT and much more. Everything you need to know to make your start up a success.
Author: Martin Thomas
Publisher: FT Press
ISBN: 9781292234823
Category :
Languages : en
Pages : 280
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Book Description
This business book is great for leaders, middle managers and entrepreneurs interested in the following categories; SOCIAL MEDIA MARKETING LEADERSHIP BRANDING NETWORKING Despite 80% of business leaders thinking it important to make the most of social media, 70% admitted that their efforts are currently ineffective - CMI SURVEY. The FT Guide to Social Media Strategy will help you understand how social media works, how to use it to build your networks and deliver business growth. Social media is transforming customer service, market research, recruitment, campaigning and internal communications and encouraging the development of alternative business models and new corporate structures. There has never been a more important time for every business professional to understand its power, potential and pitfalls, but although you might recognise its growing importance, few business people have the knowledge, skills and confidence to make the most of the opportunity. Without a clear understanding of social media and a strategy for you and your business, you risk being exposed and ill-prepared. The FT Guide to Social Media Strategy provides a clear roadmap with practical guidance, inspirational case studies and proven methodologies. You'll understand how to use social media and gain competitive advantage by generating better results, making more sales, building stronger and more valuable networks and enhancing the potency of their personal digital brand. You'll also discover plans and processes to manager and mitigate against the risks of social media. This book is broken down into three core sections, focusing initially on the core social media knowledge that every business professional needs, before moving on to the use of social media to develop a personal digital brand and finally an explanation of how to harness the power of social media to boost business performance. Presented in a user-friendly language, with clear guidelines, informative case studies and practical advice, each chapter features a mix of case studies, practical advice, the latest research and intelligence from leading social media specialists and the outcome of interviews with business leaders, marketing and social media experts and industry commentators. Happy Reading! Please do share your thoughts with us.
Author: Martin Thomas
Publisher: Pearson UK
ISBN: 1292234830
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Author: Glen Arnold
Publisher: Pearson UK
ISBN: 0273746898
Category : Business & Economics
Languages : en
Pages : 556
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Book Description
The Financial Times Guide to Investingis the definitive introduction to the art of successful stock market investing. Beginning with the very basics of why companies need investors and explaining what investors do, Glen Arnold takes you through the practicalities of buying and selling shares. He describes different types of investment vehicles and advises you how you can be successful at picking companies, understanding their accounts, managing a sophisticated portfolio, measuring performance and risk and setting up an investment club. The second edition of this bestselling introduction to investing explains how the financial markets operate, shows you what you need to know to be successful and encourages you to follow and act on your own judgements. Thoroughly updated to help you invest with skill and confidence, new sections include: Online investing, website information and tools including screenshots and virtual portfolios as well as computerised counterparty trading Detailed updating of tax rates and legislation, increases in ISA allowances and revisions to capital gains tax A jargon-busting glossary to help you understand words, phrases and investing concepts Recent Financial Times articles and tables which illustrate and expand on case studies and examples Up-to-date statistics on the returns you can expect on shares and bonds Investing can be profitable and fun and The Financial Times Guide to Investing 2nd edition, explains step-by-step both the essentials of investing as well as describing how the financial markets really work. It details the practicalities of investing, such as how to go about buying shares and describes the variety of financial securities you can buy, from bonds and unit trusts through to exchange traded funds. Exploding the myths that only the wealthy can afford to buy and sell shares and showing you why you can be just as successful trading on your own as you would be by employing a fund manager, this authoritative guide book will help you build a profitable personal financial portfolio. What is investment The rewards of investment Understanding stock markets Using the financial media Buying and selling shares Pooled investments Investing in bonds Futures and options Financial spreadbetting Analysing companies and industries Mastering company reports and accounts Key investment ratios and measures Ticks of the accounting trade Managing your portfolio Mergers and takeovers Taxation and investors Measuring performance Investor protection Investment clubs
