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Author: Mary Gehlhar
Publisher: Simon and Schuster
ISBN: 1506265618
Category : Business & Economics
Languages : en
Pages : 314
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Book Description
“Mary Gehlhar’s third edition of her seminal Fashion Designer Survival Guide is the definitive how-to for navigating the fashion industry, post-pandemic. Mary’s trailblazing book illuminates and inspires. She is a fashion treasure and this new edition is a rare gem.” Tim Gunn “The Fashion Designer Survival Guide is packed with essential knowledge and advice from industry experts and experienced designers to set you on the right path. These insights will give you the solid foundation to create a plan and make smart decisions…” Christian Siriano In this updated and expanded edition of The Fashion Designer Survival Guide, Mary Gehlhar, industry authority and consultant to hundreds of fashion design entrepreneurs, offers behind-the-scenes insight and essential information to launch and grow your own fashion label. You’ll hear from experts in social media, financing, and sales, along with advice from dozens of designers on solutions to their biggest challenges and their keys to success. A new section of full color photos from 25 independent designers bring the concepts to life. In this must-have guide, Gehlhar reveals essential information on: Creating a viable business plan Social media strategies to grow your customer base Maximizing online sales to get your designs directly into customers’ closets Integrating sustainability in your sourcing and manufacturing Collaborating with influencers, stylists and brands to expand your audience Landing the right financing for your type of business Establishing wholesale partnerships with the best retail stores Navigating the pitfalls of production both at home and abroad
Author: Mary Gehlhar
Publisher: Simon and Schuster
ISBN: 1506265618
Category : Business & Economics
Languages : en
Pages : 314
Get Book
Book Description
“Mary Gehlhar’s third edition of her seminal Fashion Designer Survival Guide is the definitive how-to for navigating the fashion industry, post-pandemic. Mary’s trailblazing book illuminates and inspires. She is a fashion treasure and this new edition is a rare gem.” Tim Gunn “The Fashion Designer Survival Guide is packed with essential knowledge and advice from industry experts and experienced designers to set you on the right path. These insights will give you the solid foundation to create a plan and make smart decisions…” Christian Siriano In this updated and expanded edition of The Fashion Designer Survival Guide, Mary Gehlhar, industry authority and consultant to hundreds of fashion design entrepreneurs, offers behind-the-scenes insight and essential information to launch and grow your own fashion label. You’ll hear from experts in social media, financing, and sales, along with advice from dozens of designers on solutions to their biggest challenges and their keys to success. A new section of full color photos from 25 independent designers bring the concepts to life. In this must-have guide, Gehlhar reveals essential information on: Creating a viable business plan Social media strategies to grow your customer base Maximizing online sales to get your designs directly into customers’ closets Integrating sustainability in your sourcing and manufacturing Collaborating with influencers, stylists and brands to expand your audience Landing the right financing for your type of business Establishing wholesale partnerships with the best retail stores Navigating the pitfalls of production both at home and abroad
Author: Mary Gehlhar
Publisher: Kaplan Publishing
ISBN: 9781427797100
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer. With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully updated and revised edition of The Fashion Designer Survival Guide addresses the latest trends in apparel and accessories, the newest designers, an updated introduction, and a new foreword by Diane von Furstenberg, Designer and President of the Council of Fashion Designers of America (CFDA). The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including: How to create a viable business plan Figuring out how much money you need, where and how to get it, and how to make it last, including the latest on private equity The best sources for fabric and materials Navigating the pitfalls of production both at home and abroad Marketing, branding, and getting the product into the stores and into the customer’s closets Romancing the press, dressing celebrities, and creative publicity techniques Producing a runway show that will get results
Author: Mary Gehlar
Publisher: Kaplan Publishing
ISBN: 9781506224718
Category :
Languages : en
Pages :
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Book Description
Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer. With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully updated and revised edition of The Fashion Designer Survival Guide addresses trends in apparel, accessories, and designers. It also includes an updated introduction and a foreword by Diane von Furstenberg, Designer and President of the Council of Fashion Designers of America (CFDA). The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including: How to create a viable business plan Figuring out how much money you need, where and how to get it, and how to make it last, including information on private equity The best sources for fabric and materials Navigating the pitfalls of production both at home and abroad Marketing, branding, and getting the product into the stores and into the customer's closets Romancing the press, dressing celebrities, and creative publicity techniques Producing a runway show that will get results
Author: Mary Gehlhar
Publisher:
ISBN:
Category :
Languages : en
Pages : 205
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Book Description
Author: Mary Gehlhar
Publisher: Kaplan Publishing
ISBN: 9780793198993
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
Author: Marco Pecorari
Publisher: Bloomsbury Publishing
ISBN: 1350074772
Category : Design
Languages : en
Pages : 257
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Book Description
Fashion ephemera-from catalogues and invitations to press releases-have long been overlooked by the fashion industry and fashion academics. Fashion Remains redresses the balance, putting these objects centre stage and focusing on the wider creative practice of contemporary fashion designers, photographers, graphic designers, make-up artists, and many more. Fashion ephemera are considered not as disposable promotional devices, but as windows into hidden networks of collaboration and value creation in the fashion system. Taking an interdisciplinary approach, Fashion Remains explores the unseen and privately circulated fashion ephemera produced by today's most prominent international fashion designers such as Margiela, Yamamoto, and Raf Simons. Showcasing a unique archive of materials, it focuses on Antwerp's avant-garde fashion scene and reveals the potential of these ephemeral objects to evoke and call into question material and immaterial knowledge about the fashion industry's actors, practices and ideologies.
Author: Kyle William Bishop
Publisher: McFarland
ISBN: 1476629684
Category : Literary Criticism
Languages : en
Pages : 226
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Book Description
From Victor Halperin's White Zombie (1932) to George A. Romero's landmark Night of the Living Dead (1968) and AMC's hugely successful The Walking Dead (2010-), zombie mythology has become an integral part of popular culture. In a reversal of the typical pattern of adaptation, the zombie developed onscreen before appearing in short stories and comic books during the 20th century, and more recently as subjects of more traditional novels. This collection of new essays examines some of the most influential and inventive zombie literature, from the early stories to the most recent narratives, including some told from a zombie perspective.
Author: Steven Faerm
Publisher: B.E.S. Publishing
ISBN: 9781438089980
Category : Design
Languages : en
Pages : 160
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Book Description
This latest edition helps aspiring fashion designers understand demographics, psychographics, and the role of advertising; learn how to create a unique design vision through ethnographic research; develop a collection from first concept to finished project on the runway; see how to build a career in fashion, and more.
Author:
Publisher: Ferguson Publishing Company
ISBN: 9780816083138
Category : Occupations
Languages : en
Pages : 888
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Book Description
Praise for the previous edition: "An outstanding resource for all libraries."—Library Journal, starred review "...useful for job-seekers and career centers of all types...recommended."—American Reference Books Annual "Highly recommended for secondary-school, public, and academic libraries."—Booklist "...provides a comprehensive overview of a vast array of occupations...a great place to start a career search..."—School Library Journal Encyclopedia of Careers and Vocational Guidance—now in its 15th edition—remains the most comprehensive career reference in print. This unparalleled resource has been fully revised and updated to contain the most accurate and current career information available. In Five Volumes and More than 4,100 Pages of Information! The five-volume Encyclopedia of Careers and Vocational Guidance, 15th Edition is an essential resource for public, college, high school, and junior high school libraries; career centers; guidance offices; and other agencies involved with career exploration. More than 800 articles have been revised and updated since the last edition to reflect accurate, up-to-date career information. Along with revisions and updates to all articles, included here are more than 35 new career articles and more than 100 new photographs. Each article offers expanded career information, sidebars, and other user-friendly features. Called out by graphic icons are the top 10 fastest-growing careers and the top 10 careers that experts predict will add the greatest number of positions through the year 2018. Extensive Online References and On-the-job Interviews More than 2,500 Web sites, selected for inclusion based on the quality of information they provide, are listed in the career articles and refer users to professional associations, government agencies, and other organizations. More than 100 on-the-job interviews ranging from worker profiles to daily routines to workers' comments about their occupation are also included in major career articles. Designed to hold students' attention and relay information effectively, this edition of Encyclopedia of Careers and Vocational Guidance is the ideal starting place for career research. This edition features: Comprehensive overviews of 94 industries More than 750 up-to-date job articles, including more than 35 new articles The latest information on salaries and employment trends On-the-job interviews with professionals More than 800 sidebars, providing additional reading on industry issues and history, useful Web sites, industry jargon, and much more Approximately 500 photographs of people at work, with more than 100 new to this edition Career articles keyed to four different government classification systems Career Guidance section in Volume 1, providing information on interviewing, job hunting, networking, writing résumés, and more A comprehensive job title index in each volume, plus additional indexes in Volume 1 New information on using social networking sites for job-hunting, electronic résumés, and more. Extensive Online References and On-the-job Interviews Volume 1 Volume 1 contains two major sections, Career Guidance and Career Fields, as well as appendixes and indexes. Career Guidance is divided into four parts: Preparing for Your Career—presents information on cho
Author: Toby Meadows
Publisher: Laurence King Publishing
ISBN: 1780676700
Category : Business & Economics
Languages : en
Pages : 269
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Book Description
No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business—from marketing and PR to manufacturing your collection, and where to find the money to finance it all. In How to Set Up and Run a Fashion Label 2nd edition, Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories, or footwear sectors. Packed with tips, case studies, and tasks to help you analyze yourself, your market, and your product, the book is designed for anyone wanting to start their own fashion business. This new, expanded edition contains information on e-commerce, sustainability, five new case studies, and updated images throughout.
