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Author: Martha Laham
Publisher: Rowman & Littlefield
ISBN: 1538138050
Category : Business & Economics
Languages : en
Pages : 301
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Book Description
Made Up exposes the multibillion-dollar beauty industry that promotes unrealistic beauty standards through a market basket of advertising tricks, techniques, and technologies. Cosmetics magnate Charles Revson, a founder of Revlon, was quoted as saying, "In the factory, we make cosmetics. In the store, we sell hope." This pioneering entrepreneur, who built an empire on the foundation of nail polish, captured the unvarnished truth about the beauty business in a single metaphor: hope in a jar. Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women’s Insecurities, and Promotes Unattainable Beauty Standards is a thorough examination of innovative, and often controversial, advertising practices used by beauty companies to persuade consumers, mainly women, to buy discretionary goods like cosmetics and scents. These approaches are clearly working: the average American woman will spend around $300,000 on facial products alone during her lifetime. This revealing book traces the evolution of the global beauty industry, discovers what makes beauty consumers tick, explores the persistence and pervasiveness of the feminine beauty ideal, and investigates the myth-making power of beauty advertising. It also examines stereotypical portrayals of women in beauty ads, looks at celebrity beauty endorsements, and dissects the “looks industry.” Made Upuncovers the reality behind an Elysian world of fantasy and romance created by beauty brands that won’t tell women the truth about beauty.
Author: Stacy Malkan
Publisher: New Society Publishers
ISBN: 0865715742
Category : Health & Fitness
Languages : en
Pages : 193
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Book Description
Lead in lipstick? 1,4 dioxane in baby soap? Coal tar in shampoo? How is this possible? Simple. The $35 billion cosmetics industry is so powerful that they've kept themselves unregulated for decades. Not one cosmetic product has to be approved by the US Food and Drug Administration before hitting the market. Incredible? Consider this: The European Union has banned more than 1,100 chemicals from cosmetics. The United States has banned just 10. Only 11% of chemicals used in cosmetics in the US have been assessed for health and safety - leaving a staggering 89% with unknown or undisclosed effects. More than 70% of all personal care products may contain phthalates, which are linked to birth defects and infertility. Many baby soaps are contaminated with the cancer-causing chemical 1,4 dioxane. It's not just women who are affected by this chemists' brew. Shampoo, deodorant, face lotion and other products used daily by men, women and children contain hazardous chemicals that the industry claims are "within acceptable limits." But there's nothing acceptable about daily multiple exposures to carcinogenic chemicals -- from products that are supposed to make us feel healthy and beautiful. Not Just a Pretty Face delves deeply into the dark side of the beauty industry, and looks to hopeful solutions for a healthier future. This scathing investigation peels away less-than-lovely layers to expose an industry in dire need of an extreme makeover. 15 percent of the purchase price of each book sold benefits the national Campaign for Safe Cosmetics, administered by the Breast Cancer Fund, through December 31, 2012.
Author: Geoffrey Jones
Publisher: OUP Oxford
ISBN: 0191609617
Category : Business & Economics
Languages : en
Pages : 432
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Book Description
The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined beauty for us. This book provides the first authoritative history of the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today's global giants grew. It shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and the business organizations needed to market them. They democratized access to beauty products, once the privilege of elites, but they also defined the gender and ethnic borders of beauty, and its association with a handful of cities, notably Paris and later New York. The result was a homogenization of beauty ideals throughout the world. Today globalization is changing the beauty industry again; its impact can be seen in a range of competing strategies. Global brands have swept into China, Russia, and India, but at the same time, these brands are having to respond to a far greater diversity of cultures and lifestyles as new markets are opened up worldwide. In the twenty first century, beauty is again being re-imagined anew.
Author: Martha Laham
Publisher: Rowman & Littlefield
ISBN: 1538138050
Category : Business & Economics
Languages : en
Pages : 301
Get Book
Book Description
Made Up exposes the multibillion-dollar beauty industry that promotes unrealistic beauty standards through a market basket of advertising tricks, techniques, and technologies. Cosmetics magnate Charles Revson, a founder of Revlon, was quoted as saying, "In the factory, we make cosmetics. In the store, we sell hope." This pioneering entrepreneur, who built an empire on the foundation of nail polish, captured the unvarnished truth about the beauty business in a single metaphor: hope in a jar. Made Up: How the Beauty Industry Manipulates Consumers, Preys on Women’s Insecurities, and Promotes Unattainable Beauty Standards is a thorough examination of innovative, and often controversial, advertising practices used by beauty companies to persuade consumers, mainly women, to buy discretionary goods like cosmetics and scents. These approaches are clearly working: the average American woman will spend around $300,000 on facial products alone during her lifetime. This revealing book traces the evolution of the global beauty industry, discovers what makes beauty consumers tick, explores the persistence and pervasiveness of the feminine beauty ideal, and investigates the myth-making power of beauty advertising. It also examines stereotypical portrayals of women in beauty ads, looks at celebrity beauty endorsements, and dissects the “looks industry.” Made Upuncovers the reality behind an Elysian world of fantasy and romance created by beauty brands that won’t tell women the truth about beauty.
Author: Meeta Jha
Publisher: Routledge
ISBN: 1317557964
Category : Social Science
Languages : en
Pages : 134
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Book Description
The Global Beauty Industry is an interdisciplinary text that uses beauty to explore topics of gender, race, class, colorism, nation, bodies, multiculturalism, transnationalism, and intersectionality. Integrating materials from a wide range of cultural and geo-political contexts, it coalesces with initiatives to produce more internationally relevant curricula in fields such as sociology, as well as cultural, women's/gender, media, and globalization studies.
Author: Paula Black
Publisher: Routledge
ISBN: 1134356412
Category : Social Science
Languages : en
Pages : 224
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Book Description
The beauty industry is now a multinational, multi-million dollar business. In recent years its place in contemporary culture has altered hugely as salons have become not simply places to have your hair cut or your nails done, but increasingly sites of physical and even spiritual therapy. In this fascinating and nuanced study, Paula Black strips away many popular assumptions about the beauty industry, including the one that says it exploits people's insecurity by projecting an illusory beauty myth. The interviews in this book - both with the beauty industry's workers and its clients - reveal a far more complex and interesting picture, and, in their presentation, Black re-formulates many feminist debates around choice and constraint. The debates addressed include issues around the body; the construction and maintenance of gender identity; changing definitions of health and well-being; and labour processes.
Author: Tiffany M. Gill
Publisher: University of Illinois Press
ISBN: 0252095545
Category : Social Science
Languages : en
Pages : 208
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Book Description
Looking through the lens of black business history, Beauty Shop Politics shows how black beauticians in the Jim Crow era parlayed their economic independence and access to a public community space into platforms for activism. Tiffany M. Gill argues that the beauty industry played a crucial role in the creation of the modern black female identity and that the seemingly frivolous space of a beauty salon actually has stimulated social, political, and economic change. From the founding of the National Negro Business League in 1900 and onward, African Americans have embraced the entrepreneurial spirit by starting their own businesses, but black women's forays into the business world were overshadowed by those of black men. With a broad scope that encompasses the role of gossip in salons, ethnic beauty products, and the social meanings of African American hair textures, Gill shows how African American beauty entrepreneurs built and sustained a vibrant culture of activism in beauty salons and schools. Enhanced by lucid portrayals of black beauticians and drawing on archival research and oral histories, Beauty Shop Politics conveys the everyday operations and rich culture of black beauty salons as well as their role in building community.
Author: Jaclyn Luongo
Publisher:
ISBN: 9781950282999
Category : Business & Economics
Languages : en
Pages : 82
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Book Description
"Jaclyn is a woman of integrity, leader and a truly passionate person Most Passionate Spa and Esthetic leader " -- Thomas Eramo, Regional Director, Thermafuse "Her talent and commitment to the beauty professional is limitless." -- An G. Hinds, President & Owner of Catherine Hinds Institute of Esthetics "Whether as an instructor, sales associate, spa manager or the many other professional experiences she brings to the table, Jaclyn has always been a stand out inspiration in her field." -- Brend Brock, Founder of Farmesthetics, Fine Herbal Skin Care If you own your own salon, spa, or beauty business, then this book is for you. Jaclyn Luongo, a beauty industry leader with over 20 years of health and beauty experience, shares with you her tactics for connecting and building your clientele, growing sales, and generating higher revenue. The perfect companion to your growing business or a great gift for the beauty professional in your life, Jaclyn presents inspirational and easy-to-read chapters that can help guide a beautician to success.
Author: Amarjit Sahota
Publisher: John Wiley & Sons
ISBN: 1118676483
Category : Science
Languages : en
Pages : 368
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Book Description
Sustainability has come to the fore in the cosmetics andpersonal care industry. Rising ethical consumerism and the need forresource efficiency are making cosmetic companies – small,independent firms to global giants – take steps towardssustainable development. Sustainability: How the Cosmetics Industry is Greening Updiscusses the growing importance of sustainability in the cosmeticsindustry, highlighting the various ways organisations can addressthe economic, environmental and social aspects. How can thecosmetics industry make a difference in terms of ingredients,formulations, packaging, CSR, operations, and green marketing? Topics covered include: Environmental and social impacts of cosmetic products Ethical sourcing and biodiversity Renewable energy and waste management Green formulations and ingredients Green marketing issues and consumer behaviour Green standards, certification schemes and indices in thecosmetics industry Industry experts share their experiences on how they aretackling the challenges of sustainability: from raw materialprocurements, manufacturing, business processes, to distributionand marketing to consumers. The book concludes with somefuture growth projections; what are some of the shortcomings insustainability in the cosmetics industry and what can we expect tosee in the future? Sustainability: How the Cosmetics Industry is Greening Updiscusses business and technical issues in all areas of sustainableproduct development, from sourcing ingredients, to formulation,manufacture and packaging. Covering a diverse range of subjects, this book appeals toprofessionals in many key sectors of the cosmetics and personalcare industry; cosmetic chemists, formulation scientists, R&Ddirectors, policy makers, business and marketing executives. It is also of relevance to academic researchers working in cosmeticchemistry and sustainable process development.
Author: Tina Alberino
Publisher:
ISBN: 9780990910008
Category :
Languages : en
Pages : 356
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Book Description
My name is Tina Alberino, and I wrote this book to save you. This is not another lame book full of generic beauty business advice. This book serves as the literary equivalent of a kick in the ass and a punch to the throat. You hold in your hands compendium of harsh lessons and a raw depiction of the true nature of this industry. The vast majority of these lessons aren't taught in schools and don't appear in textbooks; they're learned through experience--often in a way that is less-than-gentle. This book will help you navigate this tumultuous industry. The waters run deep, the currents are swift, and the tides shift quickly. The journey can certainly be treacherous. Don't learn these lessons the hard way.Learn how to avoid scoundrel salon owners and crackpot contracts, build a loyal following of glamorous gals and gallant gents, and land your first big break before graduation day!
Author: Lindsay Karchin
Publisher: Bloomsbury Publishing
ISBN: 1350299421
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.
