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Author: Rishabh Gupta
Publisher: Gullybaba Publishing House Pvt Limited
ISBN: 9789355545688
Category : Fiction
Languages : en
Pages : 0
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Book Description
This book is a practical, comprehensive guide to help early-stage Ayurveda, Skincare & FMCG Startups Founders/CEOs & Professionals become Expert Marketers- Leading to exponential profitability. It serves as an essential roadmap for startups looking to build a solid marketing foundation and achieve sustainable growth. It is an invaluable resource for entrepreneurs seeking to stand out from the crowded competition. Rishabh Gupta is a renowned Global Marketing Strategist specialising in the marketing of Ayurveda, FMCG, and Skincare startups. With over 15 years of extensive experience in the marketing industry, he is recognized for his expertise in transforming companies into marketing-dominated sales organisations, achieving remarkable success. His primary focus is on assisting startups in maximizing their marketing potential and driving substantial revenues. He has successfully collaborated with numerous entrepreneurs, helping them build strong marketing foundations and guiding their companies towards sustained profitability.
Author: Rishabh Gupta
Publisher: Gullybaba Publishing House Pvt Limited
ISBN: 9789355545688
Category : Fiction
Languages : en
Pages : 0
Get Book
Book Description
This book is a practical, comprehensive guide to help early-stage Ayurveda, Skincare & FMCG Startups Founders/CEOs & Professionals become Expert Marketers- Leading to exponential profitability. It serves as an essential roadmap for startups looking to build a solid marketing foundation and achieve sustainable growth. It is an invaluable resource for entrepreneurs seeking to stand out from the crowded competition. Rishabh Gupta is a renowned Global Marketing Strategist specialising in the marketing of Ayurveda, FMCG, and Skincare startups. With over 15 years of extensive experience in the marketing industry, he is recognized for his expertise in transforming companies into marketing-dominated sales organisations, achieving remarkable success. His primary focus is on assisting startups in maximizing their marketing potential and driving substantial revenues. He has successfully collaborated with numerous entrepreneurs, helping them build strong marketing foundations and guiding their companies towards sustained profitability.
Author: John Grant
Publisher: Wiley
ISBN: 9780470027516
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke’s and author of The New Marketing Manifesto, whose radical thinking has informed a generation. Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting people’s lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the ‘brand molecule’ to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas - and new ideas for existing brands.
Author: Simon Anholt
Publisher: Routledge
ISBN: 1136426078
Category : Business & Economics
Languages : en
Pages : 185
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Book Description
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.
Author: Sarah Britton
Publisher: Clarkson Potter
ISBN: 0804185395
Category : Cooking
Languages : en
Pages : 256
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Book Description
At long last, Sarah Britton, called the “queen bee of the health blogs” by Bon Appétit, reveals 100 gorgeous, all-new plant-based recipes in her debut cookbook, inspired by her wildly popular blog. Every month, half a million readers—vegetarians, vegans, paleo followers, and gluten-free gourmets alike—flock to Sarah’s adaptable and accessible recipes that make powerfully healthy ingredients simply irresistible. My New Roots is the ultimate guide to revitalizing one’s health and palate, one delicious recipe at a time: no fad diets or gimmicks here. Whether readers are newcomers to natural foods or are already devotees, they will discover how easy it is to eat healthfully and happily when whole foods and plants are at the center of every plate.
Author: S.H.H. Kazmi
Publisher: Excel Books India
ISBN: 9788174465429
Category : Business & Economics
Languages : en
Pages : 728
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Book Description
Marketing is of interest to students of marketing, or marketers of tangibles or non tangibles.
Author: Vasant Lad, M.A.Sc.
Publisher: Harmony
ISBN: 0307815919
Category : Health & Fitness
Languages : en
Pages : 338
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Book Description
Based on the ancient healing tradition from India that dates back thousands of years, The Complete Book of Ayurvedic Home Remedies offers natural alternatives to conventional medicines and treatments with practical advice and easy-to-follow instructions. Dr. Vasant Lad, a leading authority in this field, has created an invaluable guide to treating common ailments and chronic problems with strategies tailored to your personal needs based on your dosha. Dr. Lad first explains the principles behind the science of Ayurveda, exploring the physical and psychological characteristics of each of the three doshas, or mind-body types--vata, pitta, and kapha. Once you have determined which type or combination of types you are, Dr. Lad helps you to begin your journey to the ultimate "state of balance" and well-being. Dr. Lad explains why certain imbalances often result in illness and shows you how to restore your body to natural order. You'll learn which traditional Ayurvedic remedies--herbal teas and formulas, essential oils, meditation, yoga--offer relief from a variety of conditions, such as cold and flu symptoms, headaches, toothaches, sore throats, high cholesterol, vision problems, anxiety, and depression. Dr. Lad also shows you how to use diet and specific Ayurvedic techniques to prevent future illness and to promote body consciousness and healthy living. The Complete Book of Ayurvedic Home Remedies enables us all to experience the benefits of Ayurveda's healing properties that have been refined over thousands of years. All of the herbs, foods, and oils Dr. Lad recommends can be found in local health food stores or through mail-order catalogs. Complete with an extensive glossary and resource list, this is the definitive guide to natural, safe, and effective remedies, everyday keys to a lifetime of vitality and well-being.
Author: Rishabh Puri,
Publisher: Sristhi Publishers & Distributors
ISBN: 9387022714
Category : Fiction
Languages : en
Pages : 199
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Book Description
Kabir is a true blue Delhi guy, an eligible bachelor, living a life most can only dream of. With wealth by his side, and passion in his stride, he wants to make the family business reach newer heights. He could never have imagined how a phone call from his sister Rashi would change his life forever. Aamna had gone missing after she left home for an audition. Abducted and threatened into being an escort, she is heartbroken and lonely. With nobody to trust and no dreams to chase, she is scared, even after she is rescued by Rashi’s team. It is when Aamna meets Kabir that life starts looking brighter. They bond over movies and food, and try to see the other side of life. While Aamna promises to help catch the man responsible for so many girls being abducted and trafficked, Kabir realizes how deeply he is connected with her, and how his heart beats faster when she is around. In trying to find a way into happiness, and saving several others from a tainted fate, Kabir and Aamna find their true calling in Forever Yours.
Author: Rishabh Puri
Publisher: Harper Collins
ISBN: 9352773217
Category : Fiction
Languages : en
Pages : 200
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Book Description
For Milli Bajwa, life is at a stand-still. Grounded in the Chandigarh airport where she works day after day, she watches flights leaving for destinations she knows she'll never visit. Loveless and luckless, she would rather bury her nose in a book than face her grim reality.And then, on a whim, she swipes right on a new dating app, and finds the man of her dreams - someone who can sweep her off her feet and teach her how to fly.But the mysterious and charming Karan Singhania has secrets of his own, and a heart damaged in more ways than one.This is the story of two people about to find out how far they're willing to go for the promise of true love.
Author: John Byrom
Publisher: Woodhead Publishing
ISBN: 0081020384
Category : Technology & Engineering
Languages : en
Pages : 322
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Book Description
Case Studies in Food Retailing and Distribution aims to close the gap between academic researchers and industry professionals through the presentation of ‘real world’ scenarios and the application of field-based research. The book provides contemporary explorations of food retailing and consumption from various contexts around the globe. Using a case study lens, successful examples of practice are provided and areas for further theoretical investigation are offered. Coverage includes: the impact of retail concentration and the ongoing relevance of independent retailing how social forces impact upon food retailing and consumption trends in organic food retailing and distribution discussion of how wellbeing and sustainability have impacted the sector perspectives on the future of food retailing and distribution This book is a volume in the Consumer Science and Strategic Marketing series. Addresses business problems in in food retail and distribution Includes pricing and supply chain management Discusses food retailing in urban and rural settings Covers both global distribution and entry in developing nations Features real-world case studies that demonstrate what does and does not
Author: Erin Benzakein
Publisher: Chronicle Books
ISBN: 1452181853
Category : Gardening
Languages : en
Pages : 229
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Book Description
A stunning guide to growing, harvesting, and arranging gorgeous dahlia blooms from celebrated farmer-florist and New York Times bestselling author Erin Benzakein, founder of Floret Flower Farm. World-renowned flower farmer and floral designer Erin Benzakein reveals all the secrets to growing, cultivating, and arranging gorgeous dahlias. These coveted floral treasures come in a dazzling range of colors, sizes, and forms, with enough variety for virtually every garden space and personal preference, making them one of the most beloved flowers for arrangements. In these pages, readers will discover: • Expert advice for planting, harvesting, and arranging garden-fresh dahlias • A simple-to-follow overview of the dahlia classification system • An A–Z guide with photos and descriptions of more than 350 varieties • Step-by-step how-to's for designing show-stopping dahlia bouquets that elevate any occasion Expert Author: Erin Benzakein's gorgeous flowers are celebrated throughout the world. Her book Floret Farm's A Year in Flowers was a New York Times bestseller and her first book, Floret Farm's Cut Flower Garden, won the American Horticultural Society Book Award. Filled with Wisdom: Overflowing with hundreds of lush photographs and invaluable advice, DISCOVERING DAHLIAS is an essential resource for gardeners and a must-have for anyone who loves flowers, including flower lovers, avid and novice gardeners, floral designers, florists, small farmers, stylists, and designers.
