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Author: S. Elizabeth Bird
Publisher:
ISBN: 9780415942584
Category :
Languages : en
Pages :
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Book Description
The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. Bird provides a host of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life
Author: S. Elizabeth Bird
Publisher:
ISBN: 9780415942584
Category :
Languages : en
Pages :
Get Book
Book Description
The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. Bird provides a host of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life
Author: S. Elizabeth Bird
Publisher: Routledge
ISBN: 1135379874
Category : Social Science
Languages : en
Pages : 209
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Book Description
The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. Bird provides a host of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life.
Author: S. Elizabeth Bird
Publisher: Routledge
ISBN: 1135379807
Category : Social Science
Languages : en
Pages : 223
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Book Description
The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. Bird provides a host of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life.
Author: Jeffrey P. Mehltretter Drury
Publisher: SAGE Publications
ISBN: 1506383602
Category : Language Arts & Disciplines
Languages : en
Pages : 345
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Book Description
Argumentation in Everyday Life provides you with the tools you need to argue effectively in the classroom and beyond. Jeffrey P. Mehltretter Drury offers rich coverage of theory while balancing everyday applicability, allowing you to use your skills soundly. Drury introduces the fundamentals of constructing and refuting arguments using the Toulmin model and ARG conditions (Acceptability, Relevance, and Grounds). Numerous real-word examples are connected to the theories of rhetoric and argumentation discussed—enabling you to practice and apply the content in personal, civic, and professional contexts, as well as traditional academic debates. Encouraging self-reflection, this book empowers you to find your voice and create positive change through argumentation in everyday life.
Author: Brian Longhurst
Publisher: McGraw-Hill Education (UK)
ISBN: 0335234933
Category : Social Science
Languages : en
Pages : 148
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Book Description
How important are the media? How is culture changing? How is ordinary life being transformed? How do we belong? This ground-breaking book offers a new approach to the understanding of everyday life, the media and cultural change. It explores the social pattern of ordinary life in the context of recent theories and accounts of social and cultural change. Brian Longhurst argues that our social and cultural lives are becoming increasingly audienced and performed and that activities in everyday life are changing due to the ever-growing importance and salience of the media. These changes involve people forging new ways of belonging, where among other things they seek to distinguish themselves from others. In Cultural Change and Ordinary Life, Longhurst evaluates changes in the media and ordinary life in the context of large-scale cultural change, especially with respect to globalization and hybridisation, fragmentation, spectacle and performance, and enthusing or fan-like activities. He makes the case that analysis of the media has to be brought into a more thorough dialogue with other forms of research that have looked at social processes. Cultural Change and Ordinary Life is key reading for students and researchers of sociology, media studies, cultural studies and mass communication.
Author: Youna Kim
Publisher: Routledge
ISBN: 1134224664
Category : Social Science
Languages : en
Pages : 249
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Book Description
Fusing audience research and ethnography, the book presents a compelling account of women’s changing lives and identities in relation to the impact of the most popular media culture in everyday life: television. Within the historically-specific social conditions of Korean modernity, Youna Kim analyzes how Korean women of varying age and class group cope with the new environment of changing economical structure and social relations. The book argues that television is an important resource for women, stimulating them to research their own lives and identities. Youna Kim reveals Korean women as creative, energetic and critical audiences in their responses to evolving modernity and the impact of the West. Based on original empirical research, the book explores the hopes, aspirations, frustrations and dilemmas of Korean women as they try to cope with life beyond traditional grounds. Going beyond the traditional Anglo-American view of media and culture, this text will appeal to students and scholars of both Korean area studies and media and communications studies.
Author: Briggs, Matt
Publisher: McGraw-Hill Education (UK)
ISBN: 0335228690
Category : Social Science
Languages : en
Pages : 193
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Book Description
Television, Audiences and Everyday Life draws on an extensive body of audience research to get behind this seemingly simple activity. Written in a clear and accessible style, key audience studies are presented in ways that illuminate critical debates and concepts in cultural and media studies.
Author: James Hay
Publisher: Routledge
ISBN: 0429965362
Category : Social Science
Languages : en
Pages : 416
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Book Description
This book offers a major reconceptualization of the term audience, one which involves a landscape, including the landscape of a given audiencesituated and territorializing features of any way of seeing and defining the world. It acknowledges, in the face of conventional discourse analysis, the contextual features of discourse, to produce complex and textured understanding of the concept of audience. The book will speak to students of rhetoric, mass communication, cultural studies, anthropology, and sociology alike. This book offers a major reconceptualization of the term audience, including the landscape of a given audiencethe situated and territorializing features of any way of seeing and defining the world. Given de Certeaus hypothesis that listening, watching, and reading all occur in places and result in produce transformed paths or spaces, the contributors to this landmark volume have provided innovative essays analyzing the transformations that take place in the geography between sender and receiver. The book acknowledges, in the face of conventional discourse analysis, the contextual features of discourse, to produce a complex and textured understanding of the concept of audience. The Audience and Its Landscape, presents the work of a vital cross-section of international scholars including Swedens Karl Erik Rosengren, the UKs Jay G. Blumler and Roger Silverstone, Australias Tony Bennett, Israels Elihu Katz, Canadas Martin Allor, and the United Statess Janice Radway, Byron Reeves, and John Fisk, to name a few. This book is truly groundbreaking in its depth and scope, and will speak to students of rhetoric, mass communication, cultural studies, anthropology, and sociology alike.
Author: Brita Ytre-Arne
Publisher: Emerald Group Publishing
ISBN: 1802623833
Category : Social Science
Languages : en
Pages : 111
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Book Description
The ebook edition of this title is Open Access and freely available to read online. Filling a gap between classic discussions on everyday media use and recent studies of emergent technologies, this book untangles how media become meaningful to us in the everyday, connecting us to communities and publics.
Author: Huimin Jin
Publisher: transcript Verlag
ISBN: 3839418968
Category : Social Science
Languages : en
Pages : 181
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Book Description
Despite a number of retrospective works on cultural studies, to date no other book dedicates itself to the historical and theoretical examination of British cultural studies' engagement with the »active audience theory« of the Birmingham School and its legacies. However, this book is no mere reconstruction of active audience theory as Huimin Jin develops new theoretical insights initially through a critical review of Stuart Hall's classical model of »encoding/decoding« and close readings of David Morley's groundbreaking ethnographic audience studies. Questioning the discourse model of the active audience proposed by Hall and Morley, Jin elaborates a new materialistic concept of audiences for the twenty-first century.
