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Author: World Advertising Research Center
Publisher:
ISBN: 9781841161501
Category : Market surveys
Languages : en
Pages : 283
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Book Description
Author: World Advertising Research Center
Publisher:
ISBN: 9781841161501
Category : Market surveys
Languages : en
Pages : 283
Get Book
Book Description
Author:
Publisher:
ISBN: 9781841161686
Category : Market surveys
Languages : en
Pages : 295
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Book Description
Author:
Publisher:
ISBN: 9781841161884
Category : Market surveys
Languages : en
Pages : 296
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Book Description
Published in association with Mediaedge: cia, 'The Asia Pacific Marketing Pocket Book 2006' provides marketing, advertising and media data for countries in Asia Pacific, Africa and the Middle East
Author: Steve D'Alessandro
Publisher: Cengage AU
ISBN: 0170438961
Category : Business & Economics
Languages : en
Pages : 650
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Book Description
Marketing Research, 5e equips students with the knowledge and skills required to successfully undertake marketing research. Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text. Using local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. For analysing data, the text covers both SPSS and Excel outputs. This text is indispensable for students studying marketing research in any business or marketing course. Premium online teaching and learning tools are available on the MindTap platform. Learn more about the online tools cengage.com.au/mindtap
Author: Robert Kumaki
Publisher: Copy Workshop
ISBN: 9781887229401
Category : Business & Economics
Languages : en
Pages : 354
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Book Description
Insightful introductions to the major APA groups with historical background and cultural ethnography. This book provides understanding of common factors across all groups, "The APA Escalator," the "Americanization process," and generational shifts.
Author: John Fahy
Publisher: McGraw Hill
ISBN: 1526847353
Category : Business & Economics
Languages : en
Pages : 454
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Book Description
Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated Sixth Edition features digital marketing integrated throughout the chapters as well as a dedicate chapter on marketing planning and strategy. Discover: How marketing adds value to customers and organizations How innovative brand positioning drives commercial success How new digital marketing communication techniques are being used by companies to drive their brand awareness and engagement, as well as customer retention and conversion levels How marketing planning and strategy gives direction to an organization’s marketing effort and co-ordinates its activities. Key features: Marketing Spotlights showcase the marketing innovations of brands including Adidas, Crayola, Samsung and KFC. Marketing in Action boxes offer varied examples of real companies’ campaigns in the UK, Scandinavia, The Netherlands and internationally. Critical Marketing Perspective boxes encourage critical thinking of ethical debates to stimulate student discussion about socially responsible practice and encourage critical analysis of these issues. 12 brand new end of chapter Case Studies including Fjallraven, Primark, Uber and BrewDog give in-depth analysis of companies’ marketing strategies, with dedicated questions to provoke student enquiry. Marketing Showcase videos feature interviews with business leaders and marketing professionals, offering insights into how different organisations have successfully harnessed the elements of the marketing mix.
Author: World Advertising Research Centre
Publisher:
ISBN: 9781841161495
Category : Market surveys
Languages : en
Pages : 220
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Book Description
This title contains marketing data for the Americas market place.
Author: JOBBER, DAVID
Publisher: McGraw Hill
ISBN: 0077139682
Category : Business & Economics
Languages : en
Pages : 980
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Book Description
EBOOK: Principles and Practice of Marketing
Author: Anne-Marie Brady
Publisher: Rowman & Littlefield Publishers
ISBN: 0742567907
Category : Political Science
Languages : en
Pages : 247
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Book Description
Click here to hear Anne-Marie Brady's BBC World Service radio documentary titled "The Message from China" China's government is no longer a Stalinist-Maoist dictatorship, yet it does not seem to be moving significantly closer to democracy as it is understood in Western terms. After a period of self-imposed exclusion, Chinese society is in the process of a massive transformation in the name of economic progress and integration into the world economy. The Chinese Communist Party (CCP) is seeking to maintain its rule over China indefinitely, creating yet another "new" China. Propaganda and thought work play a key role in this strategy. In this important book, noted China scholar Anne-Marie Brady answers some intriguing questions about China's contemporary propaganda system. Why have propaganda and thought work strengthened their hold in China in recent years? How has the CCP government strengthened its power since 1989 when so many analysts predicted otherwise? How does the CCP maintain its monopoly on political power while dismantling the socialist system? How can the government maintain popular support in China when the uniting force of Marxist-Leninist-Maoist ideology is spent and discredited? What has taken the place of communist ideology? Examining propaganda and thought work in the current period offers readers a unique understanding of how the CCP will address real and perceived threats to stability and its continued hold on power. This innovative book is a must-read for everyone interested in China's growing role in the world community.
Author: Jim Aitchison
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 440
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Book Description
As Asian marketing becomes more sophisticated, so too does Asian advertising. This book unravels the 100 most outstanding advertising campaigns from Asia, Australia and New Zealand to reveal the creative process and forces behind each campaign, to help readers better understand what advertising is all about in Asia. It looks into what makes each campaign tick by giving a complete rundown of its objectives, strategy, creative synergy and results
