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Author: Ian Dodson
Publisher: John Wiley & Sons
ISBN: 111926572X
Category : Business & Economics
Languages : en
Pages : 614
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Book Description
The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.
Author: Ian Dodson
Publisher: John Wiley & Sons
ISBN: 111926572X
Category : Business & Economics
Languages : en
Pages : 614
Get Book
Book Description
The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.
Author: Wilson Ozuem
Publisher: Springer Nature
ISBN: 303070324X
Category : Business & Economics
Languages : en
Pages : 471
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Book Description
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.
Author: Damian Ryan
Publisher: Kogan Page Publishers
ISBN: 0749460636
Category : Business & Economics
Languages : en
Pages : 224
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Book Description
With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.
Author: Ian Dodson
Publisher:
ISBN: 9781119267102
Category : BUSINESS & ECONOMICS
Languages : en
Pages : 385
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Book Description
"The Digital Marketing Playbook is based off the Digital Marketing Institute's introductory program and provides an innovative methodology for implementing digital marketing. The principle behind the book can best be summed up as "Start with the customer and work backwards". Digital marketing fundamentally is the story of the empowered consumer. The evolution of the Internet is not about brands like Google or Facebook or Apple, it's actually about the evolution of consumer control over their choices and their existence. So the impact or effectiveness of any digital marketing campaign is only as good as the extent to which it takes into account and bases its activities on an empowered digital consumer. The Digital Marketing Playbook provides a structured, implementable, iterative framework that teaches people how to implement and manage digital marketing. It's based on a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. - INITIATE: A digital campaign is only as strong as the time you spend interacting with the customer to find out what they want, where they are online, and how they like to be engaged with. - ITERATE: The digital model turns traditional marketing models on their head. Most traditional campaigns adopt a big bang approach that require a front loading of investment and resources. Digital marketing is an iterative, ongoing, always improving process based on customer interactions and outcomes. - INTEGRATE: The third and crucial step in the process is about how it is crucial to integrate digital activities across various channels and also the means by which they are integrated with traditional marketing channels"--
Author: Simon Toole
Publisher: Independently Published
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
"The Art of Digital Marketing and Advertising" is an all-inclusive guide to the ever-evolving digital marketing landscape. The book is structured into 25 chapters, each of which delves into various aspects of digital marketing and advertising. Beginning with the basics, the first few chapters introduce readers to the world of digital marketing and advertising, providing them with the tools they need to develop a strategy that aligns with their business objectives. Chapters on search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, content marketing, and email marketing offer insights on how to leverage various marketing channels for business growth. The book also covers affiliate marketing, influencer marketing, and video marketing, as well as mobile marketing, display advertising, native advertising, and programmatic advertising. Furthermore, it provides a detailed overview of online reputation management and e-commerce marketing, while also highlighting legal considerations for online advertising. The author makes the book engaging by including real-life case studies and examples of successful digital marketing campaigns. The book's advanced techniques in personalization, automation, and multilingual digital marketing give readers a deep understanding of the future of digital marketing and advertising. Overall, "The Art of Digital Marketing and Advertising" is an invaluable resource for anyone looking to navigate the dynamic digital marketing landscape. The book offers a wealth of information on measuring and analyzing performance, influencer marketing case studies, and the future of digital marketing and advertising. The author's expertise and the book's comprehensive structure make it an indispensable guide for businesses looking to thrive in today's digital age.
Author: Deepa Menon
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 0
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Book Description
Digital marketing is a very important marketing method today. It helps businesses reach their target customers with their products and services. Understanding the secrets of digital marketing can help businesses increase the effectiveness of their marketing campaigns. In this article, we will discuss the basic framework of digital marketing, key trends, and its impact on consumers. Framework Digital marketing can be broken down into four main components: Content marketing: This involves creating and distributing valuable content that attracts and engages target customers. Search engine optimization (SEO): This is the process of improving the visibility of a website or web page in search engine results pages (SERPs). Pay-per-click (PPC) advertising: This is a type of online advertising where businesses pay a fee each time someone clicks on their ad. Social media marketing: This involves using social media platforms to connect with and engage with target customers ഡിജിറ്റൽ മാർക്കറ്റിംഗിന്റെ രഹസ്യം തുറക്കൽ രൂപരേഖ, പ്രവണതകൾ, സ്വാധീനം പ്രവേശനം ഡിജിറ്റൽ മാർക്കറ്റിംഗ് ഇന്ന് വളരെ പ്രധാനപ്പെട്ട ഒരു മാർക്കറ്റിംഗ് രീതിയാണ്. ഇത് ബിസിനസുകൾക്ക് അവരുടെ ഉൽപ്പന്നങ്ങളും സേവനങ്ങളും ലക്ഷ്യ ഉപഭോക്താക്കളിലേക്ക് എത്തിക്കാൻ സഹായിക്കുന്നു. ഡിജിറ്റൽ മാർക്കറ്റിംഗിന്റെ രഹസ്യങ്ങൾ മനസ്സിലാക്കുന്നത് ബിസിനസുകൾക്ക് അവരുടെ മാർക്കറ്റിംഗ് പ്രചാരണങ്ങളുടെ ഫലപ്രാപ്തി വർദ്ധിപ്പിക്കാൻ സഹായിക്കും. ഈ ലേഖനത്തിൽ, ഡിജിറ്റൽ മാർക്കറ്റിംഗിന്റെ അടിസ്ഥാന രൂപരേഖ, പ്രധാന പ്രവണതകൾ, ഉപഭോക്താക്കളിൽ ചെലുത്തുന്ന സ്വാധീനം എന്നിവയെക്കുറിച്ച് ചർച്ച ചെയ്യുന്നു
Author: Krishan Kant Chura
Publisher: Krishan Kant Chura
ISBN:
Category : Business & Economics
Languages : en
Pages : 108
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Book Description
Unlock the world of Digital Marketing with this uniquely designed book tailored for knowledge seekers in the field. Why juggle through numerous resources when you can access it all in one place? A team of five adept marketing professionals has converged their expertise to create a comprehensive guide that encapsulates the essence of web marketing. From foundational elements like website construction, SEO, and web analytics, to the intricacies of online advertising, email campaigns, and leveraging the power of social media – this consortium of web marketing virtuosos offers their invaluable insights for your benefit. Embrace the art of Digital Marketing, a transformative technique that propels your product and service promotion to unprecedented heights through online channels. Step away from the conventional modes of advertising such as TV, radio, magazines, and newspapers. Instead, immerse yourself in the dynamic realm of Video Ads, where the visual narrative truly captivates. Explore beyond the ordinary with innovative approaches like banners and product placements. In a world where digital prowess is the key to success, this book hands you the key to unlock new paradigms of marketing communication. Seize the opportunity to master Digital Marketing and watch your brand flourish in the boundless online landscape.
Author: Vincent Wee
Publisher: Blurb
ISBN: 9781367358898
Category : Business & Economics
Languages : en
Pages : 144
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Book Description
If you are a small business owner, it is likely that you have dabbled with digital marketing in an attempt to capitalize on customers online. Perhaps you have a website, or have tried advertising on social media platforms. You will be glad to know that digital marketing and social media are so much more than these basic strategies. This book is your go-to-guide for discerning digital marketing and social media and understanding how to perfect these as an art, rather than functional steps to build your business. An artist can turn a blank canvas into a stunning masterpiece. You can do the same for your small business if you are equipped with the right tool. This book will explain how you can triple sales growth, understand digital marketing components and improve your competitive edge. Rocket into Digital and change your business by reading on!
Author: Vishaw Deepak
Publisher:
ISBN: 9789352682256
Category :
Languages : en
Pages : 166
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Book Description
The Tools and Modules of Digital Marketing is designed as a textbook for management students specializing in digital marketing. This book is the first edition and contains 21 important modules of digital marketing which provides the most comprehensive guide to all important aspects of digital marketing and the step framework for planning, integration, and measurement of each digital channel platform and technologies. From this book, you will learn about 21 models of digital marketing (eg, WordPress, Lead Generation, Viral Marketing, etc.) from zero levels to advanced level. This book provides a step-by-step guide to implementing the key aspects of online marketing. It will be equally useful in both training and self-learning scenarios. after reading this book - and completing the modules within it, the Reader will be equipped to undertake any digital marketing role within a variety of organizations. This book provides a complete course of digital marketing, through this course, you can make your career in the field of digital marketing or you can find yourself as a digital entrepreneur.In this book, you'll discover: p p⚫ How to get new customers, clients.⚫ How to make more profit from existing customers.⚫ How to your website, e-commerce, or blog and how to monetize them.⚫ A simple step-by-step process for creating your personalized marketing plan.⚫ How to analyze your competitors Plan
Author: Ramzi Lov
Publisher: Independently Published
ISBN:
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
Digital Marketing Decoded Digital Marketing Decoded: Navigating the Modern Business Seas Embark on a transformative journey into the heart of digital marketing. Unveil the art and science of online promotion, demystify SEO, master social media alchemy, and interpret data for informed decisions. Perfect for entrepreneurs and marketers at every level, this book is your passport to success in the modern business landscape.
