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Author: Lisa Lynch
Publisher: Routledge
ISBN: 9781032178691
Category :
Languages : en
Pages : 136
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Book Description
Native Advertising explores the rapid rise of native advertising in US and European news organizations, considering the consequences of this form of content for news producers, news audiences, and the quality of public discourse.
Author: Lisa Lynch
Publisher: Routledge
ISBN: 9781032178691
Category :
Languages : en
Pages : 136
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Book Description
Native Advertising explores the rapid rise of native advertising in US and European news organizations, considering the consequences of this form of content for news producers, news audiences, and the quality of public discourse.
Author: Sandy Donovan
Publisher: Lerner Publications
ISBN: 1467785261
Category : Juvenile Nonfiction
Languages : en
Pages : 64
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Book Description
The frenzied news coverage during a political election is unstoppable. Political ads also bombard you from every source—websites, TV, radio, and print. Then there are the memes, links, and video clips that show up through social media. Are these just annoyances, or do media messages actually shape an election's outcome? News outlets, campaign staff, and even members of the public use many forms of media for different purposes: to explain candidates' platforms, to explore issues, to expose controversy, and more. Some messages are biased, while others try to be balanced. Examine opposing viewpoints on some of the key issues involving media's role and consider for yourself what power media has to influence the election process.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 666
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Book Description
Author: Nicholas Diakopoulos
Publisher: Harvard University Press
ISBN: 0674239318
Category : Language Arts & Disciplines
Languages : en
Pages : 304
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Book Description
From hidden connections in big data to bots spreading fake news, journalism is increasingly computer-generated. Nicholas Diakopoulos explains the present and future of a world in which algorithms have changed how the news is created, disseminated, and received, and he shows why journalists—and their values—are at little risk of being replaced.
Author: Craig Carroll
Publisher: Routledge
ISBN: 1135252432
Category : Business & Economics
Languages : en
Pages : 480
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Book Description
This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing coverage of more than twenty-five countries, contributors write about their local media and business communities, representing developed, emerging, and frontier markets – including Argentina, Brazil, Chile, China, Germany, Greece, Japan, Nigeria, Spain, and Turkey, among others. The chapters present primary and secondary research on various geo-political issues, the nature of the news media, the practice of public relations, and the role of public relations agencies in each of the various countries. Each chapter is structured to consider two to three hypotheses in the country under discussion, including: the impact of media visibility on organizational prominence, top-of-mind awareness and brand-name recognition the impact of media favorability on the public’s organizational images of these firms how media coverage of specific public issues and news topics relates to the associations people form of specific firms. Contributors contextualize their findings in light of the geopolitical environment of their home countries, the nature of their media systems, and the relationship between business and the news media within their countries’ borders. Incorporating scholarship from a broad range of disciplines, including advertising, strategic management, business, political communication, and sociology, this volume has much to offer scholars and students examining business and the news media.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 778
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Book Description
Author: Loïc Ballarini
Publisher: Springer Nature
ISBN: 3030340546
Category : Social Science
Languages : en
Pages : 320
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Book Description
This book explores the different ways Francophone research on news media has faced the challenges of dependence and independence from three complementary perspectives. The first is economics - how can sustainable business models be developed and to what extent can crowdfunding help to maintain the financial and editorial independence of newsrooms? Secondly, in a time where the role of journalism in the public sphere is more questioned than ever, the authors evaluate to what extent news media can embody the needs of their readers. Thirdly, the authors consider the historical and political context of publication in the light of the ‘Arab Spring’. This book deals with major, contemporary evolutions of news media, bringing together research that considers the media in France, Canada, and the Arab region (notably Tunisia, Algeria, Morocco, and Egypt). Using numerous case studies, this book helps to define how complex the question of independence is today.
Author:
Publisher: SAGE
ISBN: 9780761919247
Category : Business & Economics
Languages : en
Pages : 170
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Book Description
If you think it's time for a change, then News for a Change is the book for you."--BOOK JACKET.
Author: Olessia Koltsova
Publisher: Routledge
ISBN: 1134283393
Category : History
Languages : en
Pages : 288
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Book Description
The end of communist rule in the Soviet Union brought with it a brave new world of media and commerce. Formerly state-owned enterprises were transformed, often through private ownership, and new corporations sprung up overnight to take advantage of the new atmosphere of freedom. Until now, most research on media and news production in Russia has focused on the scope of government control and comparisons with the communist era. However, extra-governmental controls and the challenges of operating in a newly capitalist environment have been just as important – if not more so – in the formation of the new media climate. Filling the gap in the literature, this book examines the various agents who ‘make’ the news, and discusses the fierce struggle among the various agents of power involved. Drawing on existing theories and scholarship, the book provides a wealth of detail on the actual daily practices of news production in Russia. Original research is combined with compelling first-hand accounts of news production and dissemination to provide an incisive look at the issues and power structures Russian journalists face on a daily basis.
Author: C.W. Anderson
Publisher: Oxford University Press
ISBN: 0190206217
Category : Social Science
Languages : en
Pages : 224
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Book Description
The business of journalism has an extensive, storied, and often romanticized history. Newspaper reporting has long shaped the way that we see the world, played key roles in exposing scandals, and has even been alleged to influence international policy. The past several years have seen the newspaper industry in a state of crisis, with Twitter and Facebook ushering in the rise of citizen journalism and a deprofessionalization of the industry, plummeting readership and revenue, and municipal and regional papers shuttering or being absorbed into corporate behemoths. Now billionaires, most with no journalism experience but lots of power and strong views, are stepping in to purchase newspapers, both large and small. This addition to the What Everyone Needs to Know® series looks at the past, present and future of journalism, considering how the development of the industry has shaped the present and how we can expect the future to roll out. It addresses a wide range of questions, from whether objectivity was only a conceit of late twentieth century reporting, largely behind us now; how digital technology has disrupted journalism; whether newspapers are already dead to the role of non-profit journalism; the meaning of "transparency" in reporting; the way that private interests and governments have created their own advocacy journalism; whether social media is changing journalism; the new social rules of old media outlets; how franchised media is addressing the problem of disappearing local papers; and the rise of citizen journalism and hacker journalism. It will even look at the ways in which new technologies potentially threaten to replace journalists.
