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Author: Rafiq Elmansy
Publisher: John Wiley & Sons
ISBN: 1118675371
Category : Computers
Languages : en
Pages : 320
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Book Description
The perfect guide to help visual learners maximize website discoverability Whether promoting yourself, your business, or your hobbies and interest, you want your website or blog to appear near the top when your customers search. Search engine optimization, or SEO, is increasingly essential to businesses. This full-color, step-by-step guide demonstrates key SEO concepts and practices in an easy-to-follow visual format. Learn how to set up your website and what to implement to help your business or product make a great showing in search results. Helps visual learners understand and practice important SEO concepts Uses full-color, step-by-step tasks to teach the elements of SEO Provides information you can quickly and easily implement to enhance your site's search engine rankings Demonstrates how to make your site attractive to casual web surfers as well as to the algorithms and spiders used by Google and other search engines Teach Yourself VISUALLY SEO will demystify search engine optimization, helping you boost search engine rankings and improve the visibility of your website. Note: Per the Penguin Policy 2.0 update, some of the tasks in Chapter 6 may present a risk to Google page rank. Please read the latest policy update from Google to know fully what will work best for increasing and maintaining Google Page Rank
Author: Rafiq Elmansy
Publisher: John Wiley & Sons
ISBN: 1118675371
Category : Computers
Languages : en
Pages : 320
Get Book
Book Description
The perfect guide to help visual learners maximize website discoverability Whether promoting yourself, your business, or your hobbies and interest, you want your website or blog to appear near the top when your customers search. Search engine optimization, or SEO, is increasingly essential to businesses. This full-color, step-by-step guide demonstrates key SEO concepts and practices in an easy-to-follow visual format. Learn how to set up your website and what to implement to help your business or product make a great showing in search results. Helps visual learners understand and practice important SEO concepts Uses full-color, step-by-step tasks to teach the elements of SEO Provides information you can quickly and easily implement to enhance your site's search engine rankings Demonstrates how to make your site attractive to casual web surfers as well as to the algorithms and spiders used by Google and other search engines Teach Yourself VISUALLY SEO will demystify search engine optimization, helping you boost search engine rankings and improve the visibility of your website. Note: Per the Penguin Policy 2.0 update, some of the tasks in Chapter 6 may present a risk to Google page rank. Please read the latest policy update from Google to know fully what will work best for increasing and maintaining Google Page Rank
Author: Jennifer Grappone
Publisher: John Wiley & Sons
ISBN: 0470902590
Category : Computers
Languages : en
Pages : 432
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Book Description
The third edition of the bestselling guide to do-it-yourself SEO Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic. A successful SEO plan is vital to any business with an online presence This book provides strategies for setting goals and gaining corporate support, developing and implementing a plan, and monitoring trends and results Offers hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies Companion Web site includes downloadable tracking spreadsheets, keyword list templates, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.
Author: Kristopher B. Jones
Publisher: John Wiley & Sons
ISBN: 1118551753
Category : Computers
Languages : en
Pages : 336
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Book Description
Your visual, step-by-step guide to search engine optimization, from an Internet marketing expert Techniques and best practices for search engine optimization are constantly evolving. This visual guide to SEO is fully updated with information on the latest and most effective ways to move your website up in the search engine rankings. Internet marketing guru Kristopher Jones, a frequent keynote speaker at interactive marketing conferences, explains all the key concepts in a visual format so you can see how they work and what to do. Learn about keyword generation, internal linking, URL structure, content creation, using social media, and more. More than 70 percent of businesses today have websites; search engine optimization is a vital factor in growing a business by gaining new customers while increasing business from existing customers This two-color book is the only guide to search engine optimization that is presented in a visual format Presents search engine marketing principles including keyword generation, on-site optimization involving website structure, internal linking, URL structure, content creation, off-site optimization, social media optimization and more Author is a popular keynote speaker and panelist at interactive marketing and technology conferences Search Engine Optimization: Your visual blueprint for effective Internet marketing, Third Edition helps visual learners master and maximize SEO techniques.
Author: Bruce Clay
Publisher: John Wiley & Sons
ISBN: 0470495383
Category : Business & Economics
Languages : en
Pages : 771
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Book Description
If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start! Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You’ll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content. Book I explores how search engines work and which ones offer the best exposure Learn to develop a keyword strategy and be competitive with Books II and III Book IV helps you design an SEO-friendly site, while in Book V you learn to create content that lures your audience Tips in Book VI show how to line up relevant links for a better search showing Book VII shows how to get more from your server and content management system Discover how to measure your site’s success in Book VIII Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America Use SEO and Book X tips to build your brand With all this information and a Google AdWords gift card worth $25, Search Engine Optimization All-in-One For Dummies has what you need to make your site a hit with search engines.
Author: Eric Enge
Publisher: "O'Reilly Media, Inc."
ISBN: 1491903651
Category : Business & Economics
Languages : en
Pages : 984
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Book Description
Annotation Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscapeNovices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.Comprehend SEO s many intricacies and complexitiesExplore the underlying theory and inner workings of search enginesUnderstand the role of social media, user data, and linksDiscover tools to track results and measure successExamine the effects of Google s Panda and Penguin algorithmsConsider opportunities in mobile, local, and vertical SEOBuild a competent SEO team with defined rolesGlimpse the future of search and the SEO industryVisit the book website (http: //www.artofseobook.com) for FAQs and to post your own burning questions. You ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to
[email protected]."
Author: Kristopher B. Jones
Publisher: John Wiley & Sons
ISBN: 0470920629
Category : Computers
Languages : en
Pages : 340
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Book Description
A visual approach to the power of SEO marketing from a world-renowned Internet marketing expert Search engine optimization (SEO) is an ever-growing and powerful form of online marketing that allows business to grow in a faster, more cost-effective way by increasing traffic and visibility to a Web site. This updated resource remains the only book of its kind to take a visual approach to the essential component of maximizing the effective marketing strategies that SEO provides. Packed with more than 600 screen shots, top Internet marketing expert Kristopher Jones explores search-engine marketing principles such as keyword generation, on-site optimization specifically regarding Web site structure, internal linking, URL structure, and content creation, and much more. Presenting the only known book on the market that takes a visual approach to the powerful and growing form of SEO marketing Covers the increasing role of social media Web sites as well as the convergence that is occurring between paid and organic search-engine marketing Offers you a strong foundation for developing successful SEO strategies Search Engine Optimization: Your visual blueprint for effective Internet marketing, Second Edition captures the immense potential of SEO and delivers it to you in a visually understandable way.
Author: Eric Enge
Publisher: "O'Reilly Media, Inc."
ISBN: 1449391052
Category : Computers
Languages : en
Pages : 606
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Book Description
Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Recognize how changes to your site can confuse search engines Learn to build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides.
Author: Peter Kent
Publisher: John Wiley & Sons
ISBN: 111839612X
Category : Computers
Languages : en
Pages : 462
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Book Description
Increase your online ranking with this beginner guide to SEO! Search engine optimization (SEO) is an integral part of getting a site to rank high in the various search engines in order to attract potential customers. With this new edition of a bestseller, you?ll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among search engines and draws high-volume traffic. Covers search engine basics to help you get started Introduces new coverage on content marketing and reuse, new tracking tools, platform management, and reputation management Details ways to build search-engine friendly sites, register your site with directories and indexes, and use analysis tools to track results Explains how to use link popularity in order to boost rankings Zeroes in on advertising your site by using pay-per-click options Search Engine Optimization For Dummies, 5th Edition is the fun and friendly place to start learning how to move your site to the top of the rankings.
Author: Todd Kelsey
Publisher: Apress
ISBN: 1484228510
Category : Computers
Languages : en
Pages : 133
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Book Description
Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. If you are completely new to search engine optimization and you want to learn the basics, this guide will introduce you to the content quickly. Introduction to Search Engine Optimization is a detailed guide to the most important tools and skills needed to accurately and effectively utilize search engine optimization. This book covers SEO basics, keyword research, SEO ranking and analytics, Google Analytics, and more. It also includes an overview of how to pursue SEO-related certifications. What You’ll Learn Create a content platform, including blogs and YouTube channels Use keywords to maximize findability and increase search volume Check your SEO rank and other analytics Hunt for duplicate content Set up Google Analytics, including Blogger Utilize Indexing and Webmaster tools/search console Who This Book Is For Those who need to get up to speed on search engine optimization tools and techniques for business or personal use. This book is also suitable as a student reference.
Author: Adam Clarke
Publisher:
ISBN:
Category :
Languages : en
Pages : 258
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Book Description
Learn SEO and rank at the top of Google with SEO 2021-beginner to advanced!Newest edition - EXPANDED & UPDATED DECEMBER, 2020 No matter your background, SEO 2021 will walk you through search engine optimization techniques used to grow countless websites online, exact steps to rank high in Google, and how get a ton of customers. In this SEO book you will find: 1. SEO explained in simple language, beginner to advanced. 2. The inner workings of Google's algorithm and how it calculates the search results. 3. How to find "money" keywords that will send customers to your site. 4. Sneaky tricks to get local businesses ranking high with local SEO. 5. How to get featured in the mainstream news, for free. 6. Three sources to get expert SEO and Internet marketing advice worth thousands of dollars for free. 7. A simple step-by-step checklist and video tutorials, exclusive for readers. Now, let me tell you a few SEO marketing secrets in this book... 1. Most search engine optimization advice online is wrong! If you've browsed through search engine optimization advice online, you may have noticed two things: - Most SEO advice is outdated or just dead-wrong. - Google's constant updates have made many popular SEO optimization strategies useless. Why is this so?... 2. Google is constantly changing and evolving. Some recent changes: 1. November 2020 - Google announces the upcoming Page Experience Update, including new factors in Google's search algorithm, rolling out May, 2021. 2. May, 2020 - Google makes major changes to how the search results are calculated, titled the "May 2020 Core Update". 3. April, 2020 - The world is hit by the global COVID crisis, affecting businesses, employees and customers. Google releases new guidelines for site owners during the crisis. 4. October, 2019 - Google releases the groundbreaking new BERT machine learning algorithm, with Google now understanding searches almost like a human. SEO 2021 covers these latest updates to Google's algorithm and how to use them to your advantage. This book also reveals potential changes coming up in 2021. 3. How to sidestep search engine updates and use them to rank higher. Contrary to Internet marketing gossip, problems caused by Google updates are rarely irrecoverable, in fact, you can use them to rank higher-but you need the right knowledge. This book reveals: - Recent Google updates-Google's May 2020 Core Update, Google's January 2020 Core Update, Google's COVID guidelines, Google's BERT Update, Google's Mobile First Index, Google's RankBrain algorithm and more... - Potential changes coming up in 2021. - How to safeguard against changes in 2021 and beyond. - How to recover from Google penalties. 4. Learn powerful link building techniques experts use to get top rankings Link building is the strongest factor for ranking high in Google. Unfortunately, most widely-used methods suck! This chapter walks you through new powerful techniques that won't get you in hot-water with Google. Now updated with more link building strategies, and extra tips for advanced readers. 5. And read the special bonus chapter on pay-per-click advertising. In this special bonus chapter, learn to quickly setup pay-per-click advertising campaigns with Google Ads, and send more customers to your site overnight, literally. With this SEO book, learn SEO from a fundamental level, achieve top rankings, and generate a wave of new customers to your site. One of the most comprehensive SEO optimization and Internet marketing books ever published-now expanded and updated-of all best-selling SEO books, this is the only one with everything you need. Scroll up, click buy, and get started now!
