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Author: Alexander Otto
Publisher: GRIN Verlag
ISBN: 3656280126
Category : Language Arts & Disciplines
Languages : en
Pages : 45
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Book Description
Master's Thesis from the year 2012 in the subject Communications - Media and Politics, Politic Communications, grade: 8,3 (von 10), University of Amsterdam (Graduate School of Communication), language: English, abstract: This master’s thesis aims to determine the causes of success of the leading German, Dutch and British social-democratic parties’ pages on SNS in order to establish a political communications strategy efficiently bypassing the journalists’ gate and attracting new voters. It combines an explorative content-analysis with a web-based survey among the pages’ users (n=448). The opportunities and drawbacks of politics on SNS are evaluated based on general political communication goals, politicians’ intentions and in light of normative societal expectation. Findings reveal that the pages are primarily populated by party followers; party preference accounts for a large share of success. Results from multiple regression analyses are line with impressions from content-analysis showing that next to non-page related determinants the pages interactivity and authenticity significantly predict success on SNS. A final outlook elaborates on two possible scenarios proposing either rededicating parties’ pages to tools of internal communication or significant improvements in order to make better use of SNS’ potentials for political communication.
Author: Alexander Otto
Publisher: GRIN Verlag
ISBN: 3656280126
Category : Language Arts & Disciplines
Languages : en
Pages : 45
Get Book
Book Description
Master's Thesis from the year 2012 in the subject Communications - Media and Politics, Politic Communications, grade: 8,3 (von 10), University of Amsterdam (Graduate School of Communication), language: English, abstract: This master’s thesis aims to determine the causes of success of the leading German, Dutch and British social-democratic parties’ pages on SNS in order to establish a political communications strategy efficiently bypassing the journalists’ gate and attracting new voters. It combines an explorative content-analysis with a web-based survey among the pages’ users (n=448). The opportunities and drawbacks of politics on SNS are evaluated based on general political communication goals, politicians’ intentions and in light of normative societal expectation. Findings reveal that the pages are primarily populated by party followers; party preference accounts for a large share of success. Results from multiple regression analyses are line with impressions from content-analysis showing that next to non-page related determinants the pages interactivity and authenticity significantly predict success on SNS. A final outlook elaborates on two possible scenarios proposing either rededicating parties’ pages to tools of internal communication or significant improvements in order to make better use of SNS’ potentials for political communication.
Author: Anastasia Veneti
Publisher: Springer
ISBN: 3030187292
Category : Political Science
Languages : en
Pages : 294
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Book Description
This book offers a theoretically driven, empirically grounded survey of the role visual communication plays in political culture, enabling a better understanding of the significance and impact visuals can have as tools of political communication. The advent of new media technologies have created new ways of producing, disseminating and consuming visual communication, the book hence explores the theoretical and methodological underpinnings of visual political communication in the digital age, and how visual communication is employed in a number of key settings. The book is intended as a specialist reading and teaching resource for courses on media, politics, citizenship, activism, social movements, public policy, and communication.
Author: Jeremy Harris Lipschultz
Publisher: Taylor & Francis
ISBN: 100060943X
Category : Social Science
Languages : en
Pages : 146
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Book Description
This book offers a wide-scale, interdisciplinary analysis and guide to social media and political communication, examining the political use of social media platforms such as Twitter, Facebook, Instagram and TikTok. From disinformation to artificial intelligence, Jeremy Lipschultz explores how social media tools are being deployed by "good" and "bad" political actors. The use of "fake news" or disinformation is clearly contextualized for readers within a wider understanding of the historic uses of propaganda, persuasion and political advertising. Lipschultz also examines how social media is used by activists and social movements to increase civic engagement and amplify social issues. The book surveys traditional media communication theories and methods, exploring newsgatekeeping, propaganda, persuasion and personal influence, and diffusion of new technologies and ideas, teaching vital critical thinking methods for consuming, engaging with, and understanding political social media content from a media literacy perspective. It also includes social network analyses which offer visual representations of social media crowds that influence social movements and political change. Essential reading for students of Media and Cultural Studies, Communication, Journalism, Political Science, and Information Technology, as well as anyone wishing to understand the current intersection of social media and politics.
Author: Deelan, Toma
Publisher: IGI Global
ISBN: 1466698802
Category : Political Science
Languages : en
Pages : 333
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Book Description
Online platforms have widened the availability for citizen engagement and opportunities for politicians to interact with their constituents. The increasing use of these technologies has transformed methods of governmental communication in online and offline environments. (R)evolutionizing Political Communications through Social Media offers crucial perspectives on the utilization of online social networks in political discourse and how these alterations have affected previous modes of correspondence. Highlighting key issues through theoretical foundations and pertinent case studies, this book is a pivotal reference source for researchers, professionals, upper-level students, and consultants interested in the influence of emerging technologies in the political arena.
Author: Francis Arackal Thummy
Publisher:
ISBN: 9783346107015
Category :
Languages : en
Pages : 20
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Book Description
Author: Gerhard Vowe
Publisher: Routledge
ISBN: 1317480015
Category : Political Science
Languages : en
Pages : 331
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Book Description
As a consequence of the rapid diffusion of online media, the conditions for political communication, and research concerning it have radically changed. Is empirical communication research capable of consistently describing and explaining the changes in political communication in the online world both from a theoretical and methodological perspective? In this book, Gerhard Vowe, Philipp Henn, and a group of leading international experts in the field of communication studies guide the reader through the complexities of political communication, and evaluate whether and to what extent existing theoretical approaches and research designs are relevant to the online world. In the first part of the book, nine chapters offer researchers the opportunity to test the basic assumptions of prominent theories in the field, to specify them in terms of the conditions of political communication in the online world and to modify them in view of the systematically gained experiences. The second methodological section tests the variations of content analysis, surveys, expert interviews and network analyses in an online environment and documents how successful these methods of empirical analysis have proven to be in political communication. Written accessibly and contributing to key debates on political communication, this bookshelf essential presents an indispensable account of the necessary tools needed to allow researchers decide which approach and method is better suited to answer their online problem.
Author: Gianluca Giansante
Publisher: Springer
ISBN: 331917617X
Category : Political Science
Languages : en
Pages : 188
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Book Description
This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.
Author: Gadi Wolfsfeld
Publisher: Oxford University Press
ISBN: 0197634990
Category : Law
Languages : en
Pages : 225
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Book Description
The politics-media-politics approach -- PMP and election campaigns -- PMP, violent conflicts, and peace processes -- PMP and historical changes -- PMP and comparative political communication -- Using the PMP approach to assess media performance in both democratic and autocratic regimes.
Author: Andrea Ceron
Publisher: Springer
ISBN: 3319526278
Category : Political Science
Languages : en
Pages : 236
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Book Description
This book illustrates how social media platforms enable us to understand everyday politics and evaluates the extent to which they can foster accountability, transparency and responsiveness. The first part focuses on accountability and tests whether the offline behavior of politicians is consistent with their online declarations, showing that textual analysis of politicians’ messages is useful to explain phenomena such as endorsements, party splits and appointments to cabinet. The second part concerns responsiveness. By means of sentiment analysis, it investigates the shape of the interaction between citizens and politicians determining whether politicians’ behavior is influenced by the pressure exerted on social media both on policy and non-policy issues. Finally, the book evaluates whether a responsive behavior is successful in restoring online political trust, narrowing the gap between voters and political elites. The book will be of use to students, scholars and practitioners interested in party organization, intra-party politics, legislative politics, social media analysis and political communication, as well as politicians themselves.
Author: Andrea Ceron
Publisher: Palgrave Macmillan
ISBN: 9783319849492
Category : Political Science
Languages : en
Pages : 236
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Book Description
This book illustrates how social media platforms enable us to understand everyday politics and evaluates the extent to which they can foster accountability, transparency and responsiveness. The first part focuses on accountability and tests whether the offline behavior of politicians is consistent with their online declarations, showing that textual analysis of politicians’ messages is useful to explain phenomena such as endorsements, party splits and appointments to cabinet. The second part concerns responsiveness. By means of sentiment analysis, it investigates the shape of the interaction between citizens and politicians determining whether politicians’ behavior is influenced by the pressure exerted on social media both on policy and non-policy issues. Finally, the book evaluates whether a responsive behavior is successful in restoring online political trust, narrowing the gap between voters and political elites. The book will be of use to students, scholars and practitioners interested in party organization, intra-party politics, legislative politics, social media analysis and political communication, as well as politicians themselves.
