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Author: R. Srinivasan
Publisher: Springer
ISBN: 9811035903
Category : Business & Economics
Languages : en
Pages : 131
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Book Description
This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and service organizations. Strategic marketing, which achieves excellence in organizations, is at the heart of improving productivity, profitability and market sustainability, while also supplying organizations a much sought-after competitive advantage. It has been observed that strategic marketing can significantly help any manufacturing firm to attain the required level of growth, and can specifically be used by Indian firms as a means of deriving differential advantages. Indian organizations that pursue more traditional approaches to strategy are now feeling the intense market pressure to modify their policy with respect to quality. The result has been a shift to ‘Strategy with Innovation’. As market competition has again increased, providing quality products and services alone is no longer sufficient; companies are additionally expected to provide products with a touch of innovation to attract customers. This calls for innovation in terms of products, processes, technologies, systems and practically every other area of an organization, which can only be achieved by combining strategies and innovation. This book identifies the variables of strategic marketing that can help companies significantly boost their innovation performance, making it a valuable resource for students, researchers, professionals and policymakers alike.
Author: R. Srinivasan
Publisher: Springer
ISBN: 9811035903
Category : Business & Economics
Languages : en
Pages : 131
Get Book
Book Description
This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and service organizations. Strategic marketing, which achieves excellence in organizations, is at the heart of improving productivity, profitability and market sustainability, while also supplying organizations a much sought-after competitive advantage. It has been observed that strategic marketing can significantly help any manufacturing firm to attain the required level of growth, and can specifically be used by Indian firms as a means of deriving differential advantages. Indian organizations that pursue more traditional approaches to strategy are now feeling the intense market pressure to modify their policy with respect to quality. The result has been a shift to ‘Strategy with Innovation’. As market competition has again increased, providing quality products and services alone is no longer sufficient; companies are additionally expected to provide products with a touch of innovation to attract customers. This calls for innovation in terms of products, processes, technologies, systems and practically every other area of an organization, which can only be achieved by combining strategies and innovation. This book identifies the variables of strategic marketing that can help companies significantly boost their innovation performance, making it a valuable resource for students, researchers, professionals and policymakers alike.
Author: Prof. G. Sudarsana Reddy, Prof. B. Shekhar Prof. P. Paramashivaiah
Publisher: Archers & Elevators Publishing House
ISBN: 9388805291
Category : Antiques & Collectibles
Languages : en
Pages : 229
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Book Description
Author: Leo-paul Dana
Publisher: World Scientific
ISBN: 9811269564
Category : Business & Economics
Languages : en
Pages : 376
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Book Description
Over the years, India has emerged as the third largest start-up ecosystem in the world, earning itself the reputation of being the emerging land for delivering unicorns. It has become one of the most attractive regions in the world for initiating and scaling up new business ideas. Many venture capitalists have invested in India's start-up ecosystem, and the government has also launched a variety of schemes to promote this growth. Indian organisations have become more competitive, making their global presence felt and expanding their reach into new industries and sectors.What factors have been pivotal for the growth of Indian start-ups? How did the Indian ecosystem evolve to fuel this growth? Is the role of leadership in start-ups more crucial than in other organisations?This book, through its diverse range of chapters, not only provides answers to the above questions, but also makes sincere efforts to highlight the innovative potential that start-ups carry and the leadership that is required to sail them through global competition. The book also provides an insight on the race of unicorns and how Indian start-ups have been extremely successful in bagging this coveted title. This edited book is a must-read for budding entrepreneurs and researchers who aim to understand and conduct research on Indian start-ups and their ecosystem support.
Author: S. Shajahan
Publisher:
ISBN: 9788130912691
Category :
Languages : en
Pages : 552
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Book Description
Description: In a global economy constantly altered by internet technology and online trade, strategic marketing seeks to align enterprises with customer expectations. The transition from a seller's market to a buyer's market has made the Indian business scene dynamic. Responding to the rapid changes of marketing management in India, this book represents strategic marketing practices of the new millennium. Main features of the book include: * Ten live cases and 58 up-to-date strategic marketing concepts/themes form global and Indian environment * A separate chapter for emerging marketing concepts, IT-enabled marketing, strategic brand management, environmental audit, customer analysis, brand management, competitor analysis and mobile-phone-based marketing strategies with plenty of live illustrations from the Indian market * Substantial coverage of various IT-enabled strategic marketing concepts, campaigns, companies and packages across product and services sectors * Improved approach to pedagogy designed to enhance student learning * Coverage of technology issues/internet applications throughout the book supplemented with the web-enabled/CD-backed assistance for enhanced learning. Covering the syllabi of MBA, MIB and other postgraduate level management courses in Indian universities, this book will help students, scholars and tutors sharpen their marketing acumen and research skills in pursuing a career in marketing management.
Author: Sampson, L.K Yekple, John-Newton Kumi, Maxwell S. Kumah, Dr. Lawrence F. Ademiluyi, Dr. Ouma Omito, Portia P. Mkhonta-Khoza, Nonhlanhla A. Dlamini
Publisher: Cari Journals USA LLC
ISBN: 9914746527
Category : Education
Languages : en
Pages : 85
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Book Description
TOPICS IN THE BOOK Redesigning the College of Education Curriculum to Meet the Learner Centered Approach Needs of the Pre-Service Teacher for Effective Implementation of the Standard Based Curriculum in Ghana Influence of Assessment Practices on Business Education Students’ Academic Performance in Nigerian Colleges of Education Digital Platform Skills for Teachers in Public Primary Schools in Homa Bay County, Kenya Analysis of Eswatini Senior Secondary School SiSwati Teachers’ Inclusive Education Practice
Author: José A.F.O. Correia
Publisher: Springer
ISBN: 3030139808
Category : Science
Languages : en
Pages : 413
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Book Description
This volume contains the proceedings of the XIX International Colloquium on Mechanical Fatigue of Metals, held at the Faculty of Engineering of the University of Porto, Portugal, 5-7 September 2018. This International Colloquium facilitated and encouraged the exchange of knowledge and experiences among the different communities involved in both basic and applied research in the field of the fatigue of metals, looking at the problem of fatigue exploring analytical and numerical simulative approaches. Fatigue damage represents one of the most important types of damage to which structural materials are subjected in normal industrial services that can finally result in a sudden and unexpected abrupt fracture. Since metal alloys are still today the most used materials in designing the majority of components and structures able to carry the highest service loads, the study of the different aspects of metals fatigue attracts permanent attention of scientists, engineers and designers.
Author: Philip Kotler
Publisher: Taylor & Francis
ISBN: 1000961230
Category : Business & Economics
Languages : en
Pages : 295
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Book Description
This book provides guidelines for the pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries. Practical and actionable guidance is key to achieving high standards of strategic marketing across different organizations. This book offers a comprehensive overview of the application of diverse tools and strategic practices in the finance, e- commerce, fashion, entertainment and tourism industries, among others. It provides deep insights into consumer behaviour through extensive research and analysis in different sectors of business, especially during the COVID- 19 pandemic, as well as industry perspectives on shifts in consumption practices. It assesses buying behaviour and trends, demographic classifications, operational practices and the integration of technology in marketing and strategy. Part of the Contemporary Management Practices series, this book will be useful to practicing managers, researchers and students who are interested in marketing, business studies, management studies, innovation and business strategy and communications.
Author: Rajan Varadarajan
Publisher: Emerald Group Publishing
ISBN: 1787548287
Category : Business & Economics
Languages : en
Pages : 376
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Book Description
This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.
Author: Mark Anthony Camilleri
Publisher: Emerald Group Publishing
ISBN: 1800712642
Category : Business & Economics
Languages : en
Pages : 340
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Book Description
Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.
Author: Bikramjit Basu
Publisher: Springer Nature
ISBN: 9811569185
Category : Technology & Engineering
Languages : en
Pages : 215
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Book Description
Biomaterials as a research theme is highly socially relevant with impactful applications in human healthcare. In this context, this book provides a state-of-the-art perspective on biomaterials research in India and globally. It presents a sketch of the Indian landscape against the backdrop of the international developments in biomaterials research. Furthermore, this book presents highlights from major global institutes of importance, and challenges and recommendations for bringing inventions from the bench to the bedside. It also presents valuable information to those interested in existing issues pertaining to developing the biomaterials research ecosystem in developing countries. The contents also serve to inspire and educate young researchers and students to take up research challenges in the areas of biomaterials, biomedical implants, and regenerative medicine. With key recommendations for developing frontier research and policy, it also speaks to science administrators, policymakers, industry experts, and entrepreneurs on helping shape the future of biomaterials research and development.
