Strategic Communications for PR, Social Media and Marketing PDF Download
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Author: Christopher E. Wilson
Publisher:
ISBN: 9781524998950
Category : Communication in management
Languages : en
Pages : 341
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Book Description
Author: Christopher E. Wilson
Publisher:
ISBN: 9781524998950
Category : Communication in management
Languages : en
Pages : 341
Get Book
Book Description
Author: LAURIE J. OGDEN WILSON (JOSEPH. WILSON, CHRIS.)
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Author: Karen Freberg
Publisher: SAGE Publications
ISBN: 1071826875
Category : Business & Economics
Languages : en
Pages : 489
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Book Description
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends.
Author: Laurie J. Wilson (APR.)
Publisher:
ISBN: 9781465249159
Category : Communication in management
Languages : en
Pages : 0
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Book Description
The basic principles of researched-based strategic planning remain unchanged
Author: Laurie J. Wilson
Publisher:
ISBN: 9781524983147
Category :
Languages : en
Pages :
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Book Description
Author: W. Timothy Coombs
Publisher: Routledge
ISBN: 1317554914
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy. Strategic Communication, Social Media and Democracy provides a wholly new framework for understanding this reality, a reality that is transforming the way both practitioners and theoreticians navigate this fast-moving environment. Firmly rooted in empirical research, and resisting the lure of over-optimistic communication dreams, it explores both the potential that social media offers for changing the relationships between organisations and stakeholders, and critically analyses what has been achieved so far. This innovative text will be of great interest to researchers, educators and advanced students in strategic communications, public relations, corporate communication, new media, social media and communication management.
Author: Hana S. Noor Al-Deen
Publisher: Springer
ISBN: 1137287055
Category : Social Science
Languages : en
Pages : 238
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Book Description
Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations.
Author: Karen Freberg
Publisher: SAGE Publications
ISBN: 150638711X
Category : Language Arts & Disciplines
Languages : en
Pages : 337
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Book Description
Social Media for Strategic Communication: Creative Strategies and Research-Based Applications, by Karen Freberg teaches you the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare you for the real-world challenges you will face in the workplace. The text addresses the influence of social media technologies, strategies, actions, and the strategic mindset needed by social media professionals today. By focusing on strategic thinking and awareness, it gives you the tools they need to adapt what you learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication—from PR, advertising, and marketing, to non-profit advocacy—gives you a broad base of knowledge that will serve you wherever your career may lead.
Author: Laurie J. Wilson
Publisher:
ISBN:
Category : Communication in management
Languages : en
Pages : 292
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Book Description
The basic principles of researched-based strategic planning remain unchanged
Author: Clarke Caywood
Publisher: McGraw Hill Professional
ISBN: 9780786311316
Category : Business & Economics
Languages : en
Pages : 612
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Book Description
As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more importantor more challenging. The Handbook of Strategic Public Relations & Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as: Crisis management Marketing public relations Client-agency relationships Environmental public relations High-tech PR And more!
