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Author: Linjuan Rita Men
Publisher: Routledge
ISBN: 1000028143
Category : Business & Economics
Languages : en
Pages : 178
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Book Description
This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China. Drawing on interdisciplinary theories, current issues, and updated research evidence obtained from entrepreneurs and startup leaders in China, this concise volume provides research-based insights on the best practices for public relations and strategic communication in the unique context of startups. It addresses relationships with stakeholders, public relations practice, leadership communication, and how to leverage the power of social media in the entrepreneurial context. Strategic Communication for Startups and Entrepreneurs in China will be of great benefit to public relations and strategic communication scholars and practitioners, startup leaders and entrepreneurs interested in opportunities in China, and advanced students in public relations, business communication, and entrepreneurship.
Author: Linjuan Rita Men
Publisher: Routledge
ISBN: 1000028143
Category : Business & Economics
Languages : en
Pages : 178
Get Book
Book Description
This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China. Drawing on interdisciplinary theories, current issues, and updated research evidence obtained from entrepreneurs and startup leaders in China, this concise volume provides research-based insights on the best practices for public relations and strategic communication in the unique context of startups. It addresses relationships with stakeholders, public relations practice, leadership communication, and how to leverage the power of social media in the entrepreneurial context. Strategic Communication for Startups and Entrepreneurs in China will be of great benefit to public relations and strategic communication scholars and practitioners, startup leaders and entrepreneurs interested in opportunities in China, and advanced students in public relations, business communication, and entrepreneurship.
Author: Alexander Godulla
Publisher: Taylor & Francis
ISBN: 104005224X
Category : Language Arts & Disciplines
Languages : en
Pages : 339
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Book Description
This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap. Start-up and entrepreneurial communication is a critical practice for organizations in their early stages of development. Characterized by their innovative and growth-oriented nature, these organizations often find themselves in a constant state of re-evaluation and reinvention. As such, the competencies within these organizations frequently struggle to match the real-time changes. Addressing this gap, this book provides scientifically sound answers to defining and systematizing start-up and entrepreneurial communication. It delves into central areas of discourse, exploring the intricate balance between a start-up’s brand, identity, and strategic communication, as well as the crucial role of internal communication. Additionally, the book offers insights into the highly innovative realm of crowdfunding, complementing its comprehensive exploration of start-up communication. This volume will be a key resource for scholars, students and practitioners in the emerging field of entrepreneurial and start-up communication. It was originally published as a special issue of the International Journal of Strategic Communication.
Author: Nance McCown
Publisher: Taylor & Francis
ISBN: 1000859126
Category : Business & Economics
Languages : en
Pages : 365
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Book Description
This book aims to explore the connection between internal communication and employee engagement in both educational and business settings. Through the collection of chapters contributed by leading public relations, communication, and management scholars as well as seasoned practitioners, readers will gain new insights into current issues in internal communication and employee engagement through a series of real-world case studies analyzing current issues and offering best practices in internal communication and employee engagement in specific industry and organization settings. Learning outcomes and discussion questions for both classroom use and business strategizing round out each chapter, providing a springboard to further inquiry, research, and initiative development in these intricately intertwined areas so crucial to employee satisfaction and organizational success. This makes Internal Communications and Employee Engagement an ideal resource for the intended audience of scholars, students, internal communication managers, and organizational leaders
Author: Lukasz Swiatek
Publisher: Taylor & Francis
ISBN: 1000990702
Category : Business & Economics
Languages : en
Pages : 85
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Book Description
In a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic communicators to move away from being advocates for AI and move towards a more critical activist role that enables them to counter AI-driven threats to communities and relationships. AI is contributing to inequality, misinformation and environmental damage, among other problems. This book argues that strategic communicators are uniquely placed to help counter AI-driven challenges because of their skills in relationship-building and their ability to craft and deliver messages effectively. By discussing the different professional activist approaches that communicators can take in relation to growing AI challenges, the book offers multiple perspectives that will help to build knowledge in diverse settings and develop practice, especially in community and activist strategic communication. Research-based and combining theory with practice, this thought-provoking book will be welcomed by strategic communication scholars and practitioners alike eager to develop a critical approach to the challenges surrounding AI.
Author: Sandra L. Braun
Publisher: Routledge
ISBN: 1000044637
Category : Business & Economics
Languages : en
Pages : 96
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Book Description
This is a study of the Royal Bank of Canada’s Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad. This concise history documents the inception, development and rise to popularity of the Monthly Letter, telling the untold story of how a corporate newsletter became a tool of international public diplomacy. The purpose of this writing is to demonstrate the entanglement of the fields of public diplomacy and public relations and to offer a more palatable conceptualization of them as two discrete, but necessary, parts of a whole. It acknowledges the varied soup of contested terminology which surrounds the field of public diplomacy (e.g. corporate diplomacy, cultural diplomacy and economic diplomacy). This work conceptualizes public diplomacy and public relations as two parts of a whole in which the sum is greater than its individual parts, juxtaposing the two fields in relation to one another, diminishing neither. The contents of this work provide a broad overview of the fields of public diplomacy and public relations that could serve as an introduction and discussion point for students and scholars in both fields and offers a specific case study around which lively discussion and additional study can ensue.
Author: Andrew Atherton
Publisher: Routledge
ISBN: 1317231058
Category : Business & Economics
Languages : en
Pages : 170
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Book Description
The Chinese economy has grown faster for a longer period than any other economy in the world. It is now the second, and will soon become the largest, global economy. This is an astonishing transformation of a country that in the late 1970s was one of the poorest in Asia. Central to this economic miracle has been the emergence of a private sector of entrepreneurs who have started and grown businesses of all sizes and types. This book explores these wealth creators and builders of China’s new economy, and offers guidance on the best ways to work with China’s entrepreneurs and their growing businesses. Entrepreneurship in China looks at the dynamic and changing nature of entrepreneurship, and the need for entrepreneurs to refine, adapt and evolve their approaches within an uncertain, fast-changing and volatile environment. This book examines the distinctive and particular context of China for entrepreneurs, and offers insights into how entrepreneurship has emerged as the driver of China’s economy. This book will benefit business people, policy makers and researchers seeking to understand Chinese entrepreneurship and offers guidance to practitioners interested in working with private Chinese businesses.
Author: Linjuan Rita Men
Publisher: Springer Nature
ISBN: 3030782131
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
This edited book delves into important current issues and trends in internal communication from a strategic communication perspective. It presents recent research findings, theories, best practices, and cases in internal communication on a global scale. The book discusses emerging and important long-standing issues in-depth, including topics such as employee advocacy, internal social media, internal issue management and crisis communication, employee activism, purposeful communication, leadership communication, internal CSR communication, cross-cultural/global internal communications, internal communication, and employee well-being. Within these topics, the chapters address the function of internal communications in contemporary times, the role of leaders, how to integrate emerging technologies, building an internal brand, and measuring the effectiveness of internal communication. This book will be a comprehensive source on internal communication, especially on its new theoretical development related to the emerging issues and trends, best practices, and future directions for research and practice.
Author: Youfu Wiu
Publisher: Paths International Limited
ISBN: 9781844646029
Category : Business & Economics
Languages : en
Pages : 414
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Book Description
It has become the new normal of China's economic development for Chinese enterprises to go abroad and conduct transnational operations, with the deepening of China's "going global" strategy, especially with the advancing of the Belt and Road initiative since 2014. However, some Chinese enterprises often suffer great failure and gain nothing in the process of "going global", due to a lack of strategic thinking, comprehensive strategic management, and effective strategic communication. The reasons for it are multiple: there are economic, social, and managerial factors; some countries have bad intentions, but the lack of cross-cultural communication is the most common. Practice has proved that Chinese enterprises must carry out effective and fruitful cross-cultural communication in order to develop and strengthen themselves in the complicated and fast-changing international business environment. Past experience taught us that knowing and understanding the culture of the target country, satisfying the public's demand of the target country, fitting into the society of the target country and comprehensively promoting the economic and social development of the target country are effective
Author: Juan Antonio Fernandez
Publisher: John Wiley & Sons
ISBN: 1118580664
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
Launching a business in China? Give yourself a "second moveradvantage." China-bound entrepreneurs and small business owners:learn from experienced China hands before you bring your businessto the world's largest and most dynamic consumer market. Preparing to manage a small business in China, the world's largest,most dynamic consumer market? Hundreds of thousands of otherinternational businesspeople are too, but only a small percentageof them will succeed in bringing their start-up dreams to life inthe Middle Kingdom. Give yourself a huge head-start by learning directly fromexperienced China pioneers. CHINA ENTREPRENEURS deliversstreet-tested advice on launching, growing, and operating your ownbusiness in China. Authors Juan Antonio Fernandez, professor ofManagement at the China Europe International Business School, andLaurie Underwood, accomplished journalist and Director of ExternalCommunications at CEIBS, use their combined 26 years of Chinaexperience to interview 40 successful internationalentrepreneurs who have launched and built businesses inChina. These entrepreneurs share their first-hand advice, anecdotes andbest practices in tackling the key challenges of winning in theChina market, from negotiating with government and winningnecessary start-up approvals, to hiring and keeping the rightstaff, to collecting payments and to safeguarding intellectualproperty. In addition, the experiences of the entrepreneurs will bejuxtaposed against insights from experienced China consultants whoassist start-ups in operating in China. Thus the book will balanceextensive, on-the-ground business advice against the insights ofconsultants who have risen to prominence in the China businessenvironment by advising SME business operators on succeeding inChina.
Author: Rita Linjuan Men
Publisher: Business Expert Press
ISBN: 1631576763
Category : Business & Economics
Languages : en
Pages : 229
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Book Description
This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders. Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and authenticity, and measurement are discussed. The book concludes with predictions of the future of internal communications research, theory development, and practices.
