Standard Directory of Advertisers PDF Download
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Author: National Register Publishing
Publisher: National Register
ISBN: 9780872172777
Category : Reference
Languages : en
Pages : 1830
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Book Description
Author: National Register Publishing
Publisher: National Register
ISBN: 9780872172777
Category : Reference
Languages : en
Pages : 1830
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 152
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Book Description
Author: Rose Arny
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 1896
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Author: R. R. Bowker LLC
Publisher:
ISBN: 9780872172845
Category : Advertising
Languages : en
Pages :
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Author: Judy Foster Davis
Publisher: Taylor & Francis
ISBN: 1317421671
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing African-American women who launched their careers during the 1960s Mad Men era, and went on to achieve prominent careers. This unique book chronicles the nature and significance of these women’s accomplishments, examines the opportunities and challenges they experienced and explores how they coped with the extensive inequities common in the advertising profession. Using a biographical narrative approach, this book examines the careers of these important African-American women who not only achieved managerial positions in major mainstream advertising agencies but also established successful agencies bearing their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet and sometimes tragic. These women’s stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals.
Author: National Register Publishing
Publisher: National Register
ISBN: 9780872170315
Category : Business & Economics
Languages : en
Pages : 1366
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Book Description
Author: Ed Bowker Staff
Publisher: R. R. Bowker
ISBN: 9780835246422
Category : Reference
Languages : en
Pages : 3274
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Book Description
Author: Michael Halperin
Publisher: Taylor & Francis
ISBN: 1135932824
Category : Reference
Languages : en
Pages : 464
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Book Description
This newly updated and expanded edition of a reference bestseller is the only work available that guides business researchers and librarians to the most valuable sources for information on international business--and shows how to interpret and use that data. The authors discuss the best available resources and how to use them to find answers to a wide range of questions about international business. They also describe business practices in various regions and countries, the basics of international trade and finance, international business organizations, and relevant political departments and agencies. Many exhibits and tables are included, and the book's appendices include glossaries, checklists for evaluating sources, and sample disclosure documents.
Author:
Publisher:
ISBN:
Category : Gardening
Languages : en
Pages : 884
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Book Description
Author: Ruth A. Pagell
Publisher: Global Professional Publishi
ISBN: 9781888998832
Category : Business & Economics
Languages : en
Pages : 474
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Book Description
Changes in the economy required business professionals and researchers to learn about new sources of information, as well as to expand their understanding of international business subjects. The sources, language, document coding, and definitions are different -- truly foreign. International Business Information was written to help business ......
