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Author: Penelope Joan Fritzer
Publisher: Allyn & Bacon
ISBN:
Category : Social sciences
Languages : en
Pages : 196
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Book Description
We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become our ticket, loyalty card, and catchall wallet. Networks are faster, phones are smarter, and the mobile shopper is ready to spend money now. What can a business do to maximize the mobile buying power of the new impulse consumer? Gary Schwartz has written a groundbreaking book that outlines the history of the mobile industry and shows just how businesses can build up their mobile platforms to maximize online sales. He'll explain: - How to minimize barriers between the shopper and a sale. - How marketers can connect and, more important, reconnect with loyal shoppers. - The technology available now-and what's coming soon-and how to pick a solution that will deliver results. But like Blink or Freakonomics, this isn't just a book for businesses. It's also an eye-opening look into the ways our economy is changing every second of every day. Gary Schwartz analyzes a phenomenon that's modifying people's actions and challenges our assumptions about our behavior as consumers. Anyone interested in the ways our behavior as shoppers is changing-and what we can do to better harness this opportunity-will find this book to be essential reading.
Author: Penelope Joan Fritzer
Publisher: Allyn & Bacon
ISBN:
Category : Social sciences
Languages : en
Pages : 196
Get Book
Book Description
We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become our ticket, loyalty card, and catchall wallet. Networks are faster, phones are smarter, and the mobile shopper is ready to spend money now. What can a business do to maximize the mobile buying power of the new impulse consumer? Gary Schwartz has written a groundbreaking book that outlines the history of the mobile industry and shows just how businesses can build up their mobile platforms to maximize online sales. He'll explain: - How to minimize barriers between the shopper and a sale. - How marketers can connect and, more important, reconnect with loyal shoppers. - The technology available now-and what's coming soon-and how to pick a solution that will deliver results. But like Blink or Freakonomics, this isn't just a book for businesses. It's also an eye-opening look into the ways our economy is changing every second of every day. Gary Schwartz analyzes a phenomenon that's modifying people's actions and challenges our assumptions about our behavior as consumers. Anyone interested in the ways our behavior as shoppers is changing-and what we can do to better harness this opportunity-will find this book to be essential reading.
Author: Andrew P. Johnson
Publisher: SAGE
ISBN: 1412968569
Category : Education
Languages : en
Pages : 401
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Book Description
Making Connections in Elementary and Middle School Social Studies, Second Edition is the best text for teaching primary school teachers how to integrate social studies into other content areas. This book is a comprehensive, reader-friendly text that demonstrates how personal connections can be incorporated into social studies education while meeting the National Council for the Social Studiese(tm) thematic, pedagogical, and disciplinary standards. Praised for its eoewealth of strategies that go beyond social studies teaching,e including classroom strategies, pedagogical techniques, activities and lesson plan ideas, this book examines a variety of methods both novice and experienced teachers alike can use to integrate social studies into other content areas.
Author: Leif Fearn
Publisher: R&L Education
ISBN: 1610489527
Category : Education
Languages : en
Pages : 183
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Book Description
A critical question in social studies education is not whether teachers develop and teach units of study, but what is in the units of study teachers develop and teach. Curricular planning and instruction must focus on what we teach in the social studies classroom. It is not uncommon for students to experience fine units about the westward movement and exit the fifth grade with little or no geographic literacy. Most students leave middle school grades unable to name even one person who made a difference in the history of Indian people in the United States. After three to five years of history classes, high school students routinely self-report that history is boring. And it is the rare middle school graduate who knows how to use a free enterprise economy for his or her benefit. This book explains the content of nine areas in social studies. If teachers know what history, biographical studies, and the United States Constitution mean for instruction, they can increase the probability of better-focused content in their social studies instruction.
Author: Pamela J. Farris
Publisher: Waveland Press
ISBN: 1478652519
Category : Education
Languages : en
Pages : 553
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Book Description
The eighth edition continues to be an invaluable resource for creative strategies and proven techniques to teach social studies. Pamela Farris's popular, reasonably priced book aids classroom teachers in inspiring students to be engaged learners and to build on their prior knowledge. The book is comprehensive and easy to understand—providing instruction sensitive to the needs of all elementary and middle school learners. • Creative concepts for teaching diverse learners • Strategies for incorporating the C3 Framework to enrich K–8 curriculum • Integration of inquiry skills with literacy and language arts skills • Multifaceted, meaningful activities emphasize problem-solving, decision making, and critical thinking • Myriad ideas for incorporating primary sources as well as technology • Annotated lists of children’s literature at the end of each chapter • Multicultural focus throughout the broad coverage of history, geography, civics, and economics • NCSS Standards-Linked Lesson Plans; C3 Framework Plans, and Interdisciplinary/Thematic Units Social studies explores the variety and complexity of human experience. The book emphasizes the value of social studies in preparing students to become valuable community members and to participate respectfully in a diverse society.
Author: Cynthia S. Sunal
Publisher: Allyn & Bacon
ISBN:
Category : Education
Languages : en
Pages : 564
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Book Description
Discusses flexible strategies for teaching today's diverse learner the structure of the knowledge to be learned, how to help students reconstruct and present ideas, and how to translate theory and recent research into lesson plans and units. All within a constructivist framework! September 9 2013 - Ingrid Robinson took this book off the CRC shelf and asked that it be added to the Reserve Books Shelf.
Author: Walter C. Parker
Publisher: Pearson College Division
ISBN: 9780133007473
Category : Education
Languages : en
Pages : 504
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Book Description
The author wrote this new edition of the most popular elementary social studies methods text on the market with the following three goals in mind: to present the most powerful social studies content and pedagogy for children in elementary school, to offer the material in simple and accessible ways, and to write in a first person active voice. The purpose of this book is to introduce new teachers to the world of social studies teaching and learning in elementary and middle schools. Geography, history, government and the other social sciences are delivered into the palm of the new teacher’s hand along with a suite of tools for bringing social studies to life in the classroom. The book is organized into three sections—the first orients the reader to the mission of social studies education to the increasingly diverse children we teach, the second concentrates on the curriculum, and the third deals with instruction, how we plan and teach this curriculum. Three central themes continue to pervade the book—democratic citizenship, diversity, and the social sciences—to ultimately encourage teachers to excite their students about closing the gap between social realities and democratic ideals. An exceptionally strong chapter on multicultural issues (Chapter 2) helps future teachers truly understand the changing demographics of the American classroom. Abridged NCSS standards and their classroom applications are found atwww.myeducationlab.com.
Author: Sarah B. Shear
Publisher: IAP
ISBN: 164113075X
Category : Education
Languages : en
Pages : 401
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Book Description
The field of elementary social studies is a specific space that has historically been granted unequal value in the larger arena of social studies education and research. This reader stands out as a collection of approaches aimed specifically at teaching controversial issues in elementary social studies. This reader challenges social studies education (i.e., classrooms, teacher education programs, and research) to engage controversial issues--those topics that are politically, religiously, or are otherwise ideologically charged and make people, especially teachers, uncomfortable--in profound ways at the elementary level. This reader, meant for elementary educators, preservice teachers, and social studies teacher educators, offers an innovative vision from a new generation of social studies teacher educators and researchers fighting against the forces of neoliberalism and the marginalization of our field. The reader is organized into three sections: 1) pushing the boundaries of how the field talks about elementary social studies, 2) elementary social studies teacher education, and 3) elementary social studies teaching and learning. Individual chapters either A) conceptually unpack a specific controversial issue (e.g. Islamophobia, Indian Boarding Schools, LGBT issues in schools) and how that issue should be/is incorporated in an elementary social studies methods courses and classrooms or B) present research on elementary preservice teachers or how elementary teachers and students engage controversial issues. This reader unpacks specific controversial issues for elementary social studies for readers to gain critical content knowledge, teaching tips, lesson ideas, and recommended resources. Endorsement: (Re)Imagining Elementary Social Studies is a timely and powerful collection that offers the best of what social studies education could and should be. Grounded in a politics of social justice, this book should be used in all elementary social studies methods courses and schools in order to develop the kinds of teachers the world needs today. -- Wayne Au, Professor, University of Washington Bothell, Editor, Rethinking Schools
Author: Pamela J. Farris
Publisher: McGraw-Hill Companies
ISBN:
Category : Education
Languages : en
Pages : 604
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Book Description
This book considers how social studies can be taught effectively by linking to other content areas. This new edition provides torough coverage of the key content areas within elementary and middle school social studies, including History, Geography, Economics, and Civic Education. It also emphasize bilingual and multicultural content for each specific content area, and features the experience and valuable insights of classroom teachers and college faculty members nationwide.
Author: Andrew P. Johnson
Publisher: SAGE Publications
ISBN: 148330213X
Category : Education
Languages : en
Pages : 401
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Book Description
A practical, holistic approach to integrating social studies with language arts and other content areas This comprehensive, reader-friendly text demonstrates how personal connections can be incorporated into social studies education while meeting standards of the National Council for the Social Studies. Praised for its wealth of strategies that go beyond social studies content teaching—including classroom strategies, pedagogical techniques, activities, and lesson plan ideas—this book presents a variety of methods for new and experienced teachers. Key Features Thinking Ahead invites readers to link their own experiences with the chapter content before reading How Do I? boxes give explicit, step-by-step instruction that demonstrates how to implement and apply the strategies, techniques, and activities described in the chapter Making Connections activities help readers make personal connections with the material New to This Edition The Second Edition has been significantly refined to incorporate new topic coverage and strategies needed by elementary and middle school social studies teachers New sections divide and organize the text into six thematic sections: foundational concepts, planning and assessment, instructional strategies, literacy, teaching subject area content, and enhancing democracy Differentiating instruction provides an additional focus on students with special needs and differentiating instruction Additional lesson plans and examples are offered throughout the text
Author: Thomas N. Turner
Publisher: Routledge
ISBN: 041563850X
Category : Education
Languages : en
Pages : 306
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Book Description
Essentials of Elementary Social Studies is a teacher friendly text that provides comprehensive treatment of classroom planning, instruction, and strategies. Praised for its dynamic approaches and a writing style that is conversational, personal, and professional, this text enables and encourages teachers to effectively teach elementary social studies using creative and active learning strategies. New to this Edition This fourth edition has been significantly refined with new and relevant topics and strategies needed for effectively teaching elementary social studies. • Keeping with the book’s emphasis on planning and teaching, a full, new chapter on lesson plans has been added. This chapter is designed to provide elementary teachers with 14 classroom tested lessons for each grade level (K-6). • A new chapter on technology is designed to better prepare elementary teachers to effectively teach social studies with technology. Attention is given to digital history, media literacy, teaching with film and music, and numerous other types of impactful technology. • Each chapter now includes a Resources section. The resources section provides various resources for further development. The section includes articles, books, and web resources. • Each chapter now includes Extension and "Focus" activities. These activities provide readers with the opportunity to extend the learning experience with relevant and meaningful scenarios. Instructors can also use the extension and focus activities as class activities. • Brand new companion website expands on chapter content and provides resources for further study (www.routledge.com/cw/Turner).
