Social Movements for Good: How Companies and Causes Create Viral Change PDF Download
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Author: Derrick Feldmann
Publisher: John Wiley & Sons
ISBN: 1119133394
Category : Business & Economics
Languages : en
Pages : 222
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Book Description
Create real change in the new social movement paradigm Social Movements for Good is a guidebook for driving change, by taking advantage of the social "currency" that makes movements go viral. Author Derrick Feldmann has spent a career showing organizations how to best reach donors, activists, and employees, and engage a new generation of supporters. In this book, he shares his secrets alongside the stories of today's most successful social good movements by companies and nonprofits. You'll learn about the leaders behind these movements, the individuals who responded, and the approaches that made it work. Modern social movements operate within a new paradigm, and this informative guide walks you through how these movements are created, why people get on board, and the strategy and support network that must be in place for it to succeed. Just going viral isn't enough to make a movement successful—there must be a plan, and the right people with the right skills to follow through with the execution. This book shows you who you need on your side, what they need to do their jobs, and which tools and methods are proving most effective every day. Read the stories of today's most successful social good movements Understand how modern social movements are created Learn how to truly activate a new generation of activists and supporters Formulate an approach that makes the public respond to your issue Effective social movements don't arise by accident. People don't spontaneously come together and effect real change. If you want your movement to succeed, you need a solid strategy and the tools to follow through. Social Movements for Good is your roadmap to viral success and the advancement of your cause.
Author: Derrick Feldmann
Publisher: John Wiley & Sons
ISBN: 1119133394
Category : Business & Economics
Languages : en
Pages : 222
Get Book
Book Description
Create real change in the new social movement paradigm Social Movements for Good is a guidebook for driving change, by taking advantage of the social "currency" that makes movements go viral. Author Derrick Feldmann has spent a career showing organizations how to best reach donors, activists, and employees, and engage a new generation of supporters. In this book, he shares his secrets alongside the stories of today's most successful social good movements by companies and nonprofits. You'll learn about the leaders behind these movements, the individuals who responded, and the approaches that made it work. Modern social movements operate within a new paradigm, and this informative guide walks you through how these movements are created, why people get on board, and the strategy and support network that must be in place for it to succeed. Just going viral isn't enough to make a movement successful—there must be a plan, and the right people with the right skills to follow through with the execution. This book shows you who you need on your side, what they need to do their jobs, and which tools and methods are proving most effective every day. Read the stories of today's most successful social good movements Understand how modern social movements are created Learn how to truly activate a new generation of activists and supporters Formulate an approach that makes the public respond to your issue Effective social movements don't arise by accident. People don't spontaneously come together and effect real change. If you want your movement to succeed, you need a solid strategy and the tools to follow through. Social Movements for Good is your roadmap to viral success and the advancement of your cause.
Author: Derrick Feldmann
Publisher: Greenleaf Book Group
ISBN: 1734324813
Category : Business & Economics
Languages : en
Pages : 218
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Book Description
One Voice, United Efforts, and a Social Mindset The Corporate Social Mind introduces a new cultural and strategic approach to social issue engagement by companies. Today’s social issues require a different mindset—one that builds on the expertise of both corporate social responsibility and marketing teams to achieve impact and public/consumer action for social change. This book helps corporate leaders design approaches that bring these crucial teams together by showing them how to build stronger campaigns, moments, and initiatives that positively change the world. The Corporate Social Mind helps leaders of both corporate social impact and marketing teams move beyond their own ways of thinking and come together to address social issues through a mindset that embeds key traits into daily work. Business as a whole, from research and innovation to marketing, can drive positive social change in society when it is integrated into the way we work. In The Corporate Social Mind, Derrick Feldmann and Michael Alberg-Seberich each bring together 20+ years of work on social issue campaigns, in marketing, in movements, and in social impact spaces to help companies leverage assets for positive social issue progress. You’ll see how key companies have done this and how every leader, no matter the industry, can establish a culture in which this is the mindset.
Author: Kari Dunn Saratovsky
Publisher: John Wiley & Sons
ISBN: 1118348265
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
A nonprofit leader's guide for engaging millennials in all aspects of a nonprofit organization Written by Millennials about Millennials, Cause for Change examines strategies for engaging Millennials as constituents, volunteers, and donors, and focuses on how organizations can realign themselves to better respond to this group of 80 million strong. At the heart of this research-based guide is the Millennial Development Platform, an action-based rubric developed by the authors and included in each chapter to help organizations create the infrastructure for a long-term millennial engagement strategy. Examines how Millennials communicate, volunteer, take action, influence their peers, and choose to give their time and money Explains how Millennials view their role in the workplace, and how their approach is re-shaping nonprofit culture from within Cause for Change profiles Millennials who have emerged as dynamic leaders to create and manage movements in their communities.
Author: Leslie R. Crutchfield
Publisher: John Wiley & Sons
ISBN: 1119413818
Category : Business & Economics
Languages : en
Pages : 247
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Book Description
Discover how those who change the world do so with this thoughtful and timely book Why do some changes occur, and others don't? What are the factors that drive successful social and environmental movements, while others falter? How Change Happens examines the leadership approaches, campaign strategies, and ground-level tactics employed in a range of modern social change campaigns. The book explores successful movements that have achieved phenomenal impact since the 1980s—tobacco control, gun rights expansion, LGBT marriage equality, and acid rain elimination. It also examines recent campaigns that seem to have fizzled, like Occupy Wall Street, and those that continue to struggle, like gun violence prevention and carbon emissions reduction. And it explores implications for movements that are newly emerging, like Black Lives Matter. By comparing successful social change campaigns to the rest, How Change Happens reveals powerful lessons for changemakers who seek to impact society and the planet for the better in the 21st century. Author Leslie Crutchfield is a writer, lecturer, social impact advisor, and leading authority on scaling social innovation. She is Executive Director of the Global Social Enterprise Initiative (GSEI) at Georgetown University’s McDonough School of Business, and co-author of two previous books, Forces for Good and Do More than Give. She serves as a senior advisor with FSG, the global social impact consulting firm. She is frequently invited to speak at nonprofit, philanthropic, and corporate events, and has appeared on shows such as ABC News Now and NPR, among others. She is an active media contributor, with pieces appearing in The Washington Post. Fortune.com, CNN/Money and Harvard Business Review.com. Examines why some societal shifts occur, and others don't Illustrates the factors that drive successful social and environmental movements Looks at the approaches, strategies, and tactics that changemakers employ in order to effect widescale change Whatever cause inspires you, advance it by applying the must-read advice in How Change Happens—whether you lead a social change effort, or if you’re tired of just watching from the outside and want to join the fray, or if you simply want to better understand how change happens, this book is the place to start.
Author: Bowen McBeath
Publisher: Routledge
ISBN: 1000069656
Category : Social Science
Languages : en
Pages : 359
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Book Description
This book provides panoramic overviews of critical human service organizational and management practice challenges, as well as new and needed research frontiers. The Future of Human Service Organizational & Management Research: Navigating Complex Frontiers invites researchers, educators, and practitioners to explore: the intersection of the complex environment of public and private human service organizations; and the rise and uncertain effects of new developments in social work, public policy and public management, and other helping professions. The contributors identify how future generations of macro practitioners and scholar-researchers can: Improve service delivery and program effectiveness; Implement evidence-based practices and evidence-informed practices; Promote leadership and social innovation; Build linkages across micro, meso, and macro levels of practice; Train organizational leaders and educate practitioners; and Advocate for more socially just visions of social welfare and society. This edited collection argues that human service organizational and management practice and research are needed to support new discoveries in social welfare, social work, and related professions. This book was originally published as a special issue of the journal, Human Service Organizations: Management, Leadership & Governance.
Author: Jana Strukova
Publisher: Wipf and Stock Publishers
ISBN: 1666709999
Category : Religion
Languages : en
Pages : 213
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Book Description
Befriend narrates a personal experience of the author with the formation of a faith-based nonprofit in health services. It combines real-life examples with theories from several disciplines to describe the nature and role of nonprofit in a community. The book argues that faith-based nonprofits create spaces of hospitality and inclusion for diverse humanity. They are poised to teach practices of friendship based on the friendship of Trinity and personal awareness of how mental health can either contribute to friendships in communities or inhibit it.
Author: R.C. Smith
Publisher: Springer
ISBN: 3319503251
Category : Political Science
Languages : en
Pages : 378
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Book Description
This book offers one of the most comprehensive studies of social pathology to date, following a cross-disciplinary and methodologically innovative approach. It is written for anyone concerned with understanding current social conditions, individual health, and how we might begin to collectively conceive of a more reconciled postcapitalist world. Drawing reference from the most up-to-date studies, Smith crosses disciplinary boundaries from cognitive science and anthropology to critical theory, systems theory and psychology. Opening with an empirical account of numerous interlinked carises from mental health to the physiological effects of environmental pollution, Smith argues that mainstream sociological theories of pathology are deeply inadequate. Smith introduces an alternative critical conception of pathology that drills to the core of how and why society is deeply ailing. The book concludes with a detailed account of why a progressive and critical vision of social change requires a “holistic view” of individual and societal transformation. Such a view is grounded in the awareness that a sustainable transition to postcapitalism is ultimately a many-sided (social, individual, and structural) healing process.
Author: Debra Meyerson
Publisher: Harvard Business School Press
ISBN: 9781591393252
Category : Business & Economics
Languages : en
Pages : 221
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Book Description
This text explores the experiences of tempered radicals. These are people who want to become valued and successful members of their organisations without selling out on who they are and what they believe in.
Author: Leandro Herrero
Publisher: Meetingminds Publishing
ISBN: 1905776012
Category : Business & Economics
Languages : en
Pages : 393
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Book Description
Many 'Change Management' initiatives end in fiasco, because they focus on processes and systems only and because they are based on wrong assumptions. But there is no change unless the change is behavioral. Viral ChangeTM will debunk these myths and show that, in Viral ChangeTM mode, people talk less about 'the programme' and do more in a way that infects other people, creating 'tipping points' where the new behaviors and the new changes become visible and sustainable. In short, Viral ChangeTM uses the networks of influence which are often below the radar of the organization chart to create internal infections of success. In this second revised edition, the author has further elaborated on influence mechanisms as well as added further insights with regard to viral leadership. These insights are firmly rooted in the author's own practical experience of successfully implementing and practicing Viral Change with his clients. The second revised edition of Viral ChangeTM will appeal to any reader who is interested in how organizations are rapidly evolving today and how understanding internal social networks is changing the way we should lead and manage. Viral Change is now more than ever THE manager's handbook on how to create sustainable change in organizations.
Author: Duncan Green
Publisher: Oxford University Press
ISBN: 0198785399
Category : Political Science
Languages : en
Pages : 287
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Book Description
"DLP, Developmental Leadership Program; Australian Aid; Oxfam."
