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Author: J. Steve Miller
Publisher:
ISBN: 9780981875651
Category : Business & Economics
Languages : en
Pages : 102
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Book Description
How can businesses and individuals harness the power of social media without expending excessive time and effort? Author Steve Miller contends that for many, the time consuming strategy of trying to build a social media following will waste much time and result in few sales. He supports this position with research and practical examples. Instead of trying to build a following, most would do better following principles such as: "Go Where People Already Gather, Rather than Trying to Gather a Following Around Yourself" "Get Others Talking about Your Products, Rather than Talking Directly to Others about Your Products." Miller gives examples and case studies from marketing his own books and content sites, recommending practical social media strategies that don't require ongoing commitments or bothering people who don't want your products. This book will: Help you to narrow down which social media alternatives might work best for your products, in your industry, considering your strengths and interests. Give practical tips for implementing social media strategies that bring results. Keep you from wasting time and money on initiatives that probably won't work. Challenge the way you think about social media. Give publicists and marketing professionals a checklist to go through with clients to narrow down which social media initiatives may work best for them in their industry. Use case studies, examples, and other research to make its case.
Author: J. Steve Miller
Publisher:
ISBN: 9780981875651
Category : Business & Economics
Languages : en
Pages : 102
Get Book
Book Description
How can businesses and individuals harness the power of social media without expending excessive time and effort? Author Steve Miller contends that for many, the time consuming strategy of trying to build a social media following will waste much time and result in few sales. He supports this position with research and practical examples. Instead of trying to build a following, most would do better following principles such as: "Go Where People Already Gather, Rather than Trying to Gather a Following Around Yourself" "Get Others Talking about Your Products, Rather than Talking Directly to Others about Your Products." Miller gives examples and case studies from marketing his own books and content sites, recommending practical social media strategies that don't require ongoing commitments or bothering people who don't want your products. This book will: Help you to narrow down which social media alternatives might work best for your products, in your industry, considering your strengths and interests. Give practical tips for implementing social media strategies that bring results. Keep you from wasting time and money on initiatives that probably won't work. Challenge the way you think about social media. Give publicists and marketing professionals a checklist to go through with clients to narrow down which social media initiatives may work best for them in their industry. Use case studies, examples, and other research to make its case.
Author: John Lovett
Publisher: John Wiley & Sons
ISBN: 1118149025
Category : Computers
Languages : en
Pages : 321
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Book Description
Invaluable advice on analyzing and measuring the effects of social media Do you wish you could sit down with an expert to figure out whether or not your social media initiatives are working? With Social Media Metrics Secrets, you can! Expert John Lovett taps into his years of training and experience to reveal tips, tricks, and advice on how to analyze and measure the effects of social media and gauge the success of your initiatives. He uses mini case studies to demonstrate how to manage social operations with process and technology by applying key performance indicators, and assessing the business value of social media. Highlights how social media can impact all aspects of your business and transform the way you quantify successful interactions with customers Shares innovative techniques for managing the massive volume of social analytics data by putting data to work in ways that contribute to your organizational goals Details techniques for adopting a Social Analytics Framework for understanding evolving consumer behavior necessary to compete in a socially networked future Written in a conversational tone, Social Media Metrics Secrets goes behind the scenes to present you with unbeatable advice and unparalleled insight into social media metrics.
Author: Peter R. Scott
Publisher: John Wiley & Sons
ISBN: 1118063716
Category : Business & Economics
Languages : en
Pages : 142
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Book Description
Practical, big-picture guidance toward a mastery of social media benefits and the risks to avoid Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media shows you how to leverage the power of social media for instant business benefits while assessing the risks involved. Your organization sees the value in social media and wants to reach new markets, yet there are risks and compliance issues that must be considered. Auditing Social Media equips you to successfully partner with your business in achieving its social media goals and track it through strong metrics. Shows how to ensure your business has adequate metrics in place to capitalize on social media while protecting itself from excessive risk Reveals how to ensure your social media strategy is aligned with your business's goals Explores the risk and compliance issues every business must consider when using social media Includes a sample audit program Auditing Social Media is the one-stop resource you'll keep by your side to clear away the confusing clutter surrounding social media.
Author: Venatius Agbasiere
Publisher: AuthorHouse
ISBN: 1546224661
Category : Young Adult Nonfiction
Languages : en
Pages : 162
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Book Description
Welcome to the World of Social Media is a thoughtfully and carefully written book for the sake and interest of all social media users. The book highlights the pros and cons, the blessings/benefits/values, and the importance of social media.
Author: Arthur L. Jue
Publisher: John Wiley & Sons
ISBN: 0470553782
Category : Business & Economics
Languages : en
Pages : 240
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Book Description
The definitive guide for using social media to build more effective organizations Today's networking technologies-wikis, blogs, and social networking sites-are changing how we build professional relationships and work collaboratively. In this insightful book, three organizational development experts from Oracle Corporation offer executives down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations, engage employees, and sustain competitiveness. Offers practical advice for using social media (wikis, blogs, and social networking sites) to increase organizational effectiveness Presents proven recommendations for building teams, accelerating learning, and fostering innovation by adopting social networking tools Shows how to tap into the power of social networks to improve organizational performance Demonstrates how social media will help organizations thrive for years to come by drawing on case studies from companies like Intel, Cisco, Nokia, and others
Author: Janet Johnson
Publisher: Rowman & Littlefield
ISBN: 1498540848
Category : Language Arts & Disciplines
Languages : en
Pages : 227
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Book Description
Political Rhetoric, Social Media, and American Presidential Campaigns explores how social media influenced presidential campaign rhetoric. The author discusses media use in American presidential campaigns as well as social media campaigns for Barack Obama, Mitt Romney, Hillary Clinton, and Donald Trump. This book addresses how presidential candidates adapted their rhetorical performances for newspapers, radios, television, and the Internet. Scholars of rhetoric and political communication will find this book particularly useful.
Author: Heather T. Rowan-Kenyon
Publisher: John Wiley & Sons
ISBN: 1119336260
Category : Education
Languages : en
Pages : 148
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Book Description
Social media is central to postsecondary education. It is how students engage with the campus community, and campus leaders and practitioners are interested in how an institution can employ social media to impact instruction, student services and institutional effectiveness in an increasingly competitive market. This volume presents the current research and scholarship on social media that provides a view of the higher education landscape in this new digital age and it demonstrates how social media influence behavior and campus culture. Drawing on a critical synthesis and analysis from recent research on this rapidly evolving phenomenon, this monograph examines: some of the assumptions and presumptions around social media, how social media is used and how it shapes the student experience and student development, and best practices for enhancing curricular and co-curricular communities of practice. This is the 5th issue of the 42nd volume of the Jossey-Bass series ASHE Higher Education Report. Each monograph is the definitive analysis of a tough higher education issue, based on thorough research of pertinent literature and institutional experiences. Topics are identified by a national survey. Noted practitioners and scholars are then commissioned to write the reports, with experts providing critical reviews of each manuscript before publication.
Author: Janet Fouts
Publisher: Happy About
ISBN: 1616990287
Category : Business & Economics
Languages : en
Pages : 112
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Book Description
Two social media experts present a collection of bite-sized wisdom especially for nonprofits that explains how to measure the benefits of social media, how to manage volunteers and create evangelists, and offers best practices for using Twitter and Facebook.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522579109
Category : Social Science
Languages : en
Pages : 1765
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Book Description
The rapid evolution of technology continuously changes the way people interact, work, and learn. By examining these advances from a sociological perspective, researchers can further understand the impact of cyberspace on human behavior, interaction, and cognition. Multigenerational Online Behavior and Media Use: Concepts, Methodologies, Tools, and Applications is a vital reference source covering the impact of social networking platforms on a variety of relationships, including those between individuals, governments, citizens, businesses, and consumers. The publication also highlights the negative behavioral, physical, and mental effects of increased online usage and screen time such as mental health issues, internet addiction, and body image. Showcasing a range of topics including online dating, smartphone dependency, and cyberbullying, this multi-volume book is ideally designed for sociologists, psychologists, computer scientists, engineers, communication specialists, academicians, researchers, and graduate-level students seeking current research on media usage and its behavioral effects.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466661151
Category : Art
Languages : en
Pages : 1661
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Book Description
In today’s interconnected society, media, including news, entertainment, and social networking, has increasingly shifted to an online, ubiquitous format. Artists and audiences will achieve the greatest successes by utilizing these new digital tools. Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications examines the latest research and findings in electronic media, evaluating the staying power of this increasingly popular paradigm along with best practices for those engaged in the field. With chapters on topics ranging from an introduction to online entertainment to the latest advances in digital media, this impressive three-volume reference source will be important to researchers, practitioners, developers, and students of the digital arts.
