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Author: Terry L. Rentner
Publisher: Taylor & Francis
ISBN: 1000840468
Category : Sports & Recreation
Languages : en
Pages : 298
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Book Description
Combining theory with practical application, this collection of real-life, provocative case studies on social issues in sports provides students with the opportunity to make the call on ethical and professional dilemmas faced by a variety of sport and communication professionals. The case studies examine the successes and failures of communication in the corporate culture of sport intersecting with social issues including race, gender, religion, social media, mass media, public health, and LGBTQ+ issues. Topics include the COVID-19 pandemic, the Black Lives Matter movement, sexual abuse scandals, domestic violence, cultural appropriation, and mental health. Each chapter contextualizes a specific issue, presents relevant theory and practical communication principles, and leads into discussion questions to prompt critical reflection. The book encourages students to view the evidence themselves, consider competing ethical and professional claims, and formulate practical responses. This collection serves as a scholarly text for courses in sport communication, business, intercultural communication, public relations, journalism, media studies, and sport management.
Author: Terry L. Rentner
Publisher: Taylor & Francis
ISBN: 1000840468
Category : Sports & Recreation
Languages : en
Pages : 298
Get Book
Book Description
Combining theory with practical application, this collection of real-life, provocative case studies on social issues in sports provides students with the opportunity to make the call on ethical and professional dilemmas faced by a variety of sport and communication professionals. The case studies examine the successes and failures of communication in the corporate culture of sport intersecting with social issues including race, gender, religion, social media, mass media, public health, and LGBTQ+ issues. Topics include the COVID-19 pandemic, the Black Lives Matter movement, sexual abuse scandals, domestic violence, cultural appropriation, and mental health. Each chapter contextualizes a specific issue, presents relevant theory and practical communication principles, and leads into discussion questions to prompt critical reflection. The book encourages students to view the evidence themselves, consider competing ethical and professional claims, and formulate practical responses. This collection serves as a scholarly text for courses in sport communication, business, intercultural communication, public relations, journalism, media studies, and sport management.
Author: Ron Woods
Publisher: Human Kinetics Publishers
ISBN: 1492593850
Category : Sports
Languages : en
Pages : 465
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Book Description
Social Issues in Sport, Fourth Edition, explores common questions and issues about sport and its relation to society through various sociological and cultural lenses. The text is grounded in practical application and provides social theories through which students may examine real-world issues
Author: Paul M. Pedersen
Publisher: Human Kinetics
ISBN: 1718221487
Category : Business & Economics
Languages : en
Pages : 568
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Book Description
Sport continues to experience unprecedented popularity, with growth driven by the evolving ways in which sport teams, athletes, and media communicate with their audiences and fan bases. In turn, the dynamic world of sport communication offers burgeoning career opportunities for students skilled in communication and passionate about sport. No other college text explains the nuances of the field more effectively than Strategic Sport Communication. Now in its fourth edition, the text blends theory and research with practical approaches and current examples to provide students with a comprehensive examination of all aspects of sport communication. The text boasts an unparalleled authorship team of international sport communication scholars, educators, and practitioners and aligns with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). The updated edition features a two-part structure. The opening chapters present the history of the field, career opportunities available to aspiring sport communicators, and an examination of the intersection between sport communication and today’s sociological and cultural issues, such as gender and sexuality, race and ethnicity, and nationalism. Part II is dedicated to the Strategic Sport Communication Model (SSCM), bridging theory and practice by detailing the three main components of sport communication: personal and organizational aspects of sport communication, mediated communication in sport, and sport communication services and support systems. Mass media and their shifting and converging roles in the sport communication space are explored, while special attention is given to digital sport media, including Internet usage in sport and the Model for Online Sport Communication (MOSC), espousing seven central aspects of sport websites. The text is rounded out by chapters focusing on integrated marketing communication, including advertising, sponsorships, athlete endorsements, and data analytics; public relations and crisis communications; and sport communication research. Additional updates and new features of the fourth edition include the following: The suite of instructor ancillaries and student resources is the most comprehensive of any sport communication text. These resources are delivered in HKPropel, with case studies and Issues in Sport Communication activities and questions assignable to students within this platform. The Digital, Mobile, and Social Media in Sport chapter has been updated to address the latest technological advancements, such as mobile devices, social media, influencers, streaming services and video, virtual reality, and augmented reality. New case studies, job listings, and sport communicator profiles are included in each chapter, providing examples of sport communication in action and highlighting key players in the industry and career opportunities for students. Strategic Sport Communication, Fourth Edition, presents a comprehensive examination of the evolving field of sport communication and prepares students for an exciting and fulfilling career in this burgeoning field. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.
Author: Paul M. Pedersen
Publisher: Routledge
ISBN: 1136339485
Category : Social Science
Languages : en
Pages : 545
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Book Description
The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication. It explores communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and managerial aspects, tracing the contours of this expansive, transdisciplinary and international discipline and demonstrating that there are few aspects of contemporary sport that don’t rely on effective communications. Including contributions from leading sport media and communications scholars and professionals from around the world, the book examines emerging (new and social) media, traditional (print, broadcast and screen) media, sociological themes in communication in sport, and management issues, at every level, from the interpersonal to communication within and between sport organisations and global institutions. Taking stock of current research, new ideas and key issues, this book is an essential reference for any advanced student, researcher or practitioner with an interest in sport communication, sport business, sport management, sport marketing, communication theory, journalism, or media studies.
Author: Chuka Onwumechili
Publisher: Routledge
ISBN: 1351983520
Category : Social Science
Languages : en
Pages : 356
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Book Description
Sport is a global business. Now more than ever, sport communication professionals need to understand sport’s global reach in order to develop their full potential. This is the first textbook to introduce the fundamental principles and practice of sport communication from an international perspective. Combining business strategies with insights into social issues such as gender, disability and national identity, this is an accessible, practical and engaging guide to the essentials of sport communication. Aimed to enhance learning at both undergraduate and postgraduate levels, each chapter contains special features tailored to meet the needs of students and instructors. These include learning objectives, chapter summaries, activities, reflections, discussion questions, recommended resource lists and original cross-cultural case studies that demonstrate sport communication theories put into practice. Its twenty chapters explore communication in sport across all levels, from interpersonal communication and team building to strategic communications, and in all forms of media, from print and broadcast to social media. Sport Communication: An International Approach is an essential text for any course on sport communication, sport business or sport management.
Author: Terry L. Rentner
Publisher:
ISBN: 9781138729520
Category : Athletes
Languages : en
Pages : 286
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Book Description
Case Studies in Sport Communication: You Make the Call goes beyond the box scores by offering readers the opportunity to evaluate popular and diverse issues in sport¿including management, crisis, health, ethics, gender, race, and social media. Each chapter incorporates theory and communication principles as well as topical background information, and concludes with discussion questions and engaging assignments. This volume presents real-life, provocative sports cases that bring contemporary headlines into perspective and inspire critical thinking. Each chapter features scholarly evidence that will keep the conversation lively, thoughtful, and informative. Students are encouraged to challenge the ethical implications of what they have read and to ¿make the call.¿ This is an invaluable resource for upper-level undergraduate and graduate students of sport communication and sport management.
Author: PaulM. Pedersen
Publisher: Routledge
ISBN: 1351550446
Category : Sports & Recreation
Languages : en
Pages : 751
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Book Description
The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication. It explores communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and managerial aspects, tracing the contours of this expansive, transdisciplinary and international discipline and demonstrating that there are few aspects of contemporary sport that don?t rely on effective communications.Including contributions from leading sport media and communications scholars and professionals from around the world, the book examines emerging (new and social) media, traditional (print, broadcast and screen) media, sociological themes in communication in sport, and management issues, at every level, from the interpersonal to communication within and between sport organisations and global institutions. Taking stock of current research, new ideas and key issues, this book is an essential reference for any advanced student, researcher or practitioner with an interest in sport communication, sport business, sport management, sport marketing, communication theory, journalism, or media studies.
Author: Andrew C. Billings
Publisher: SAGE Publications
ISBN: 1483312712
Category : Sports & Recreation
Languages : en
Pages : 409
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Book Description
The Second Edition of Communication and Sport: Surveying the Field offers the most comprehensive and diverse approach to the study of communication and sport available at the undergraduate level. Newly expanded to incorporate the latest topics and perspectives in the field, the New Edition examines a wide array of topics to help readers understand important issues such as sports media, rhetoric, culture, and organizations from both micro- and macro- perspectives. Everything from youth to amateur to professional sports is addressed in terms of mythology, community, and identity; issues such as fan cultures, racial identity and gender in sports media, politics and nationality in sports, and sports and religion are explored in depth, and provide useful, applied insight for readers. Practical and relevant, epistemologically diverse, and theoretically grounded, the Second Edition of Billings, Butterworth, and Turman’s text keeps readers on the cutting-edge.
Author: Gashaw Abeza
Publisher: World Scientific
ISBN: 9811237670
Category : Business & Economics
Languages : en
Pages : 507
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Book Description
This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies.
Author: Alan Jay Zaremba
Publisher:
ISBN: 9781524975104
Category : Communication in sports
Languages : en
Pages : 391
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Book Description
"Sports Communication: Dimensions, Theory, Applications, and Culture examines the interdependent relationships between sport and communication that affect culture, economics, politics, team performance, educational systems, and social interaction. It discusses communication principles and theoretical underpinnings as they apply to sports contexts, crisis communication in sports, communication within team contexts, and communicating with the public. In addition, it uses recent events to describe the effects of sports communication on society, history, and culture, ethical issues for sports communicators, and the impact of fandom on society."
