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Author: Simões, Dora
Publisher: IGI Global
ISBN: 1522557644
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. This provides a range of exciting marketing possibilities such as selling existing products and services more effectively, delivering truly personalized customer experiences, and potentially creating new products and services. Smart Marketing With the Internet of Things is an essential reference source that discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience. Featuring research on topics such as augmented reality, sensor networks, and wearable technology, this book is ideally designed for business professionals, marketing managers, marketing strategists, academicians, researchers, and graduate-level students seeking coverage on the use of IoT in enhancing customer marketing outcomes.
Author: Simões, Dora
Publisher: IGI Global
ISBN: 1522557644
Category : Business & Economics
Languages : en
Pages : 304
Get Book
Book Description
The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. This provides a range of exciting marketing possibilities such as selling existing products and services more effectively, delivering truly personalized customer experiences, and potentially creating new products and services. Smart Marketing With the Internet of Things is an essential reference source that discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience. Featuring research on topics such as augmented reality, sensor networks, and wearable technology, this book is ideally designed for business professionals, marketing managers, marketing strategists, academicians, researchers, and graduate-level students seeking coverage on the use of IoT in enhancing customer marketing outcomes.
Author: Naim, Arshi
Publisher: IGI Global
ISBN: 1668481685
Category : Business & Economics
Languages : en
Pages : 433
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Book Description
In today’s modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.
Author: John Soldatos
Publisher: Artech House
ISBN: 1630817538
Category : Computers
Languages : en
Pages : 260
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Book Description
This exciting book explores the past, present and future of IoT, presenting the most prominent technologies that comprise IoT applications, including cloud computing, edge computing, embedded computing, Big Data, Artificial Intelligence (AI), blockchain and cybersecurity. A comprehensive description of the full range of the building blocks that comprise emerging IoT systems and applications is provided, while illustrating the evolution of IoT systems from the legacy small scale sensor systems and wireless sensor networks, to today’s large scale IoT deployments that comprise millions of connected devices in the cloud and smart objects with (semi)autonomous behavior. It also provides an outlook for the future evolution of IoT systems, based on their blending with AI and the use of emerging technologies like blockchain for massively decentralized applications. The full spectrum of technologies that are closely associated with the term IoT since its introduction are explored. The book also highlights the main challenges that are associated with the development and deployment of IoT applications at scale, including network connectivity, security, and interoperability challenges. First tech sensors, wireless sensor networks and radio-frequency identification (RFID) tags are covered. Machine learning, big data and security issues are also explored.
Author: Robb Wallace
Publisher: Robb Wallace Media
ISBN: 099568734X
Category : Business & Economics
Languages : en
Pages : 200
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Book Description
It is time to become the content creator and marketeer you always dreamed of being? If you have a smartphone, then you are ready to create and build an audience for your brand or business. You have the technology and this book will give you the knowledge and practical skills to use it. Smartphone Smart Marketing is the follow-up book to the successful title Smartphone Media Production. It is written by award-winning filmmaker, professional digital marketer and content creator Robb Wallace. Robb has over sixteen years of experience in the field as well as an award-winning degree in Broadcast Production. In 2016 Smartphone Media Production showed its readers how to plan, capture, edit and distribute content (branded photography, audio, video and live streams) with only their phones. In this updated and fully revised version, Robb is back with even more great content including chapters on content marketing, social media channels and social media strategies. Who is this book for? It is for people who; Don't know how to create content to market their brand. Don't have the funds for a marketing manager but are willing to put in the hard work and learn the skills. Don't have a big budget for expensive things like promo videos, marketing images, social media campaigns. Don't know where to start when launching a new business or product. Have tried and failed to create engaging content for social media and are looking for a guide. Aspire to be a social media influencer. Wish to enter employment as a marketing professional. Interested in digital marketing. Need real-world digital skills to grow their business. Are interested in entrepreneurial skills. Are looking to create better images, videos or live streams. So if you want a solid, no-nonsense, practical overview to content marketing and media production, using only your smartphone, Smartphone Smart Marketing is the book for you. The book includes cheat guides, best apps, worked examples and more. Let's get to work, buy your copy, grab your phone, it’s time to leave the competition behind. Acclaim for Smartphone Media Production from 2016 “Received! Dove in - Liked what I saw! Really useful stuff”. Peter Shankman “This book is fantastic and would highly recommend it for anyone starting to get into making videos on their phone.” Stewart Richardson professional photographer. “This book has helped me increase my understanding and develop some really good strategies on maximising the use of smartphones and social media in a variety of ways, from personal use through to improving business reach. Excellent stuff!” Amazon. “So impressed I hired him” Peter Syme adventure specialist and business owner. “As a self-employed business owner, keeping up with changes in technology can be overwhelming, I found this book full of great information, presented in a clear and practical way – full of advice and resources to keep you on your toes.” Chris Wain Unique Adventure Tours Scotland. “I am a gent of a certain age and have had to embrace technology and the Internet as an adult and not something that I have grown up with or was taught at school. I run a Facebook page and a small stall making and selling custom props and toys and wanted to take things to the next level and having no experience in media production this sounded perfect. From my perspective the book is full of all the basic information I needed to get started making the most of my Facebook page and filming video, taking photographs and getting them out there on social media to get the most impact. Then the book is also full of everything else needed to take things even further, how to follow up on the social media interest and even loads of information coming from a business point of view which I’m sure I will use down the line as I take things further. Overall this book had everything I needed to get me up and running on social media, producing what I feel is way better quality content than I could have ever imagined I was capable of and all with a single piece of hardware, my Smartphone, it’s amazing.” Big Al Monkeytron Collective.
Author: Betty Prince
Publisher: John Wiley & Sons
ISBN: 1119296358
Category : Technology & Engineering
Languages : en
Pages : 342
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Book Description
A detailed, practical review of state-of-the-art implementations of memory in IoT hardware As the Internet of Things (IoT) technology continues to evolve and become increasingly common across an array of specialized and consumer product applications, the demand on engineers to design new generations of flexible, low-cost, low power embedded memories into IoT hardware becomes ever greater. This book helps them meet that demand. Coauthored by a leading international expert and multiple patent holder, this book gets engineers up to speed on state-of-the-art implementations of memory in IoT hardware. Memories for the Intelligent Internet of Things covers an array of common and cutting-edge IoT embedded memory implementations. Ultra-low-power memories for IoT devices-including plastic and polymer circuitry for specialized applications, such as medical electronics-are described. The authors explore microcontrollers with embedded memory used for smart control of a multitude of Internet devices. They also consider neuromorphic memories made in Ferroelectric RAM (FeRAM), Resistance RAM (ReRAM), and Magnetic RAM (MRAM) technologies to implement artificial intelligence (AI) for the collection, processing, and presentation of large quantities of data generated by IoT hardware. Throughout the focus is on memory technologies which are complementary metal oxide semiconductor (CMOS) compatible, including embedded floating gate and charge trapping EEPROM/Flash along with FeRAMS, FeFETs, MRAMs and ReRAMs. Provides a timely, highly practical look at state-of-the-art IoT memory implementations for an array of product applications Synthesizes basic science with original analysis of memory technologies for Internet of Things (IoT) based on the authors' extensive experience in the field Focuses on practical and timely applications throughout Features numerous illustrations, tables, application requirements, and photographs Considers memory related security issues in IoT devices Memories for the Intelligent Internet of Things is a valuable working resource for electrical engineers and engineering managers working in the electronics system and semiconductor industries. It is also an indispensable reference/text for graduate and advanced undergraduate students interested in the latest developments in integrated circuit devices and systems.
Author: W. David Stephenson
Publisher: AMACOM
ISBN: 0814439780
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Are you ready for the IoT revolution? The Internet of Things (IoT) will soon be everywhere—embedded in interconnected devices we’ll use every day. Already, cars, appliances, and wearables transmit realtime data to improve performance . . . and new IoT products can even save your life. Consumer goods are just the tip of the iceberg. Amid projections that 30 billion smart devices will be linked in the near future, traditional companies such as Siemens, GE, and John Deere are preparing for profound changes to management, strategy, manufacturing, and maintenance. With the IoT, for example, sensors warn when a critical assembly-line part is about to break, or track how customers actually use products. Data hubs collect and share information instantly with departments, supply chains, partners, and customers— anchoring the organization and replacing hierarchies with circular systems. The Future is Smart documents the shifts now under way. Written by a leading IoT strategist, the book explains how companies are tapping technology to: Optimize supply chains • Maximize quality • Boost safety • Increase efficiency • Reduce waste • Cut costs • Revolutionize product design • Delight customers For those who are ready, the opportunities are endless. This big-think book reveals concrete actions for thriving in this new tech-enabled world.
Author: Irani, Hamid Reza
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 335
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Book Description
In today's world, sustainability is no longer just a buzzword; it is a fundamental concern for businesses seeking to thrive. Traditional marketing strategies often fall short of aligning with the values and expectations of today's socially conscious consumers. Marketers are grappling with the issue of reconciling traditional marketing with the demands of the modern, environmentally conscious consumers. The marketing landscape is rapidly evolving, and businesses are challenged to embrace sustainability while leveraging transformative digital technologies. Smart and Sustainable Interactive Marketing is designed to address this very challenge. This book recognizes this issue as the first step toward its resolution. It delves into the intricate dimensions and features of sustainable marketing, shedding light on how it can harmonize with the contemporary economy and the principles of sustainable development. The book identifies the need for transformation and integration of digital technologies, such as artificial intelligence, to bridge the gap between traditional marketing and sustainability.
Author: Annansingh, Fenio
Publisher: IGI Global
ISBN: 1799853284
Category : Computers
Languages : en
Pages : 231
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Book Description
Smart city development and governance is a technological issue and a complex mechanism of the political understanding of technology, environmental interest, and urban interactions in terms of both economic gains and other public values. A smart city is defined by the technology it possesses and how it integrates and uses that technology to improve operational efficiency, propel citizen engagement, and justify inward migration. Understanding the principles and policies at work creates a full understanding of smart cities. Examining the Socio-Technical Impact of Smart Cities is an essential publication that enhances our theoretical understanding of the socio-technical impact of smart cities by promoting the conceptual interactions between social and governmental structures (people, task, structure) with new technologies. Highlighting a wide range of topics including community inclusion, cultural innovation, and public safety, this book is ideally designed for urban planners, entrepreneurs, engineers, government officials, policymakers, academicians, researchers, and students.
Author: Ravindra Sharma (Professor of management)
Publisher:
ISBN: 9781536189582
Category : Business
Languages : en
Pages : 0
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Book Description
The Internet of Things (IoT) opens the door for new business opportunities and helps companies benefit from new revenue streams developed by advanced business models and services. IoT-driven innovations build strong business cases, reduce marketing times and increase returns on investments. IoT has the potential to transform the way consumers and businesses approach the world by leveraging the scope of IoT beyond connectivity.Economies are constantly "falling out" in every industry, but to be truly disruptive, an economy must entirely transform a product or solution that was so complicated historically that only a few affluent people who carry certain skills had access to it. A disruptive economy is often a much simpler, low-grade solution that's more affordable and accessible to a large percentage of the population, thus opening it to an entirely fresh market. This often upturns established industries and overthrows existing market leaders.Internet of Things and Businesses in a Disruptive Economy provides insight on how the newly emerging IoT will provide unprecedented opportunities to permeate technology and automation into everything we do, while at the same time providing a huge playing field for businesses to develop state-of-the-art business models to capture market shares.This book covers business domains like human resource management, health care, agriculture, smart cities projects, smart manufacturing, smart education, cloud computing, and IoT securities issues.Readers will gain a broad understanding of IoT wherever IoT is applicable, as well as the role IoT plays in transforming business processes and ensuring sustainable growth in the disruptive economic environment. Readers will be able to use IoT to tackle real-world problems ranging from those in the manufacturing sector, human resource management, health care, agriculture, surveillances systems, cloud computing and smart cities and various other domains of business.
Author: Hwaiyu Geng
Publisher: John Wiley & Sons
ISBN: 1119173639
Category : Technology & Engineering
Languages : en
Pages : 816
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Book Description
This book examines the Internet of Things (IoT) and Data Analytics from a technical, application, and business point of view. Internet of Things and Data Analytics Handbook describes essential technical knowledge, building blocks, processes, design principles, implementation, and marketing for IoT projects. It provides readers with knowledge in planning, designing, and implementing IoT projects. The book is written by experts on the subject matter, including international experts from nine countries in the consumer and enterprise fields of IoT. The text starts with an overview and anatomy of IoT, ecosystem of IoT, communication protocols, networking, and available hardware, both present and future applications and transformations, and business models. The text also addresses big data analytics, machine learning, cloud computing, and consideration of sustainability that are essential to be both socially responsible and successful. Design and implementation processes are illustrated with best practices and case studies in action. In addition, the book: Examines cloud computing, data analytics, and sustainability and how they relate to IoT overs the scope of consumer, government, and enterprise applications Includes best practices, business model, and real-world case studies Hwaiyu Geng, P.E., is a consultant with Amica Research (www.AmicaResearch.org, Palo Alto, California), promoting green planning, design, and construction projects. He has had over 40 years of manufacturing and management experience, working with Westinghouse, Applied Materials, Hewlett Packard, and Intel on multi-million high-tech projects. He has written and presented numerous technical papers at international conferences. Mr. Geng, a patent holder, is also the editor/author of Data Center Handbook (Wiley, 2015).
