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Author: Seth Godin
Publisher: Penguin
ISBN: 1101218363
Category : Business & Economics
Languages : en
Pages : 445
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Book Description
As one of today’s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world. Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog—ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years. A sample: • Bon Jovi And The Pirates • Christmas Card Spam • Clinging To Your Job Title? • How Much Would You Pay to Be on Oprah’s Show? • The Persistence of Really Bad Ideas • The Seduction of “Good Enough” • What Happens When It's All on Tape? • Would You Buy Life Insurance at a Rock Concert? Small is the New Big is a huge bowl of inspiration that you can gobble in one sitting or dip into at any time. As Godin writes in his introduction: “I guarantee that you'll find some ideas that don’t work for you. But I’m certain that you're smart enough to see the stuff you’ve always wanted to do, buried deep inside one of these riffs. And I’m betting that once inspired, you’ll actually make something happen.”
Author: Seth Godin
Publisher: Penguin
ISBN: 1101218363
Category : Business & Economics
Languages : en
Pages : 445
Get Book
Book Description
As one of today’s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world. Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog—ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years. A sample: • Bon Jovi And The Pirates • Christmas Card Spam • Clinging To Your Job Title? • How Much Would You Pay to Be on Oprah’s Show? • The Persistence of Really Bad Ideas • The Seduction of “Good Enough” • What Happens When It's All on Tape? • Would You Buy Life Insurance at a Rock Concert? Small is the New Big is a huge bowl of inspiration that you can gobble in one sitting or dip into at any time. As Godin writes in his introduction: “I guarantee that you'll find some ideas that don’t work for you. But I’m certain that you're smart enough to see the stuff you’ve always wanted to do, buried deep inside one of these riffs. And I’m betting that once inspired, you’ll actually make something happen.”
Author: Seth Godin
Publisher: Penguin UK
ISBN: 0141030534
Category : Business & Economics
Languages : en
Pages : 454
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Book Description
This compilation of the author's blog writings and magazine columns guides readers through his new marketing world with well-turned phrases and more developed pieces.
Author: Seth Godin
Publisher: Penguin UK
ISBN: 0141943459
Category : Business & Economics
Languages : en
Pages : 352
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Book Description
As one of today's most influential business thinkers, Seth Godin has now collected the most provocative short pieces from his pioneering blog. This book also includes his most popular columns from Fast Company magazine and several of the short e-books he has written in the last few years. Includes:Clinging to Your Job Title?The Persistence of Really Bad IdeasThe Seduction of 'Good Enough'Judging a Book by its CoverDo Less Small is the New Big is packed with inspiring ideas: as Godin says in his introduction, 'I'm certain that you're smart enough to see the stuff you've always wanted to do buried deep inside one of these riffs. And I'm betting that once inspired, you'll actually make something happen.'
Author: Steve J. Martin
Publisher: Grand Central Publishing
ISBN: 1455584231
Category : Self-Help
Languages : en
Pages : 245
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Book Description
At some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request, proposal or situation that will lead to the biggest difference in the outcome? In The small BIG, three heavyweights from the world of persuasion science and practice -- Steve Martin, Noah Goldstein and Robert Cialdini -- describe how, in today's information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years more and more research - from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics - has helped to uncover an even greater understanding of how influence, persuasion and behavior change happens. Increasingly we are learning that it is not information per se that leads people to make decisions, but the context in which that information is presented. Drawing from extensive research in the new science of persuasion, the authors present lots of small changes (over 50 in fact) that can bring about momentous shifts in results. It turns out that anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but instead by simply making small shifts in approach that link to deeply felt human motivations.
Author: Robert D. Atkinson
Publisher: MIT Press
ISBN: 0262345676
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
Why small business is not the basis of American prosperity, not the foundation of American democracy, and not the champion of job creation. In this provocative book, Robert Atkinson and Michael Lind argue that small business is not, as is widely claimed, the basis of American prosperity. Small business is not responsible for most of the country's job creation and innovation. American democracy does not depend on the existence of brave bands of self-employed citizens. Small businesses are not systematically discriminated against by government policy makers. Rather, Atkinson and Lind argue, small businesses are not the font of jobs, because most small businesses fail. The only kind of small firm that contributes to technological innovation is the technological start-up, and its success depends on scaling up. The idea that self-employed citizens are the foundation of democracy is a relic of Jeffersonian dreams of an agrarian society. And governments, motivated by a confused mix of populist and free market ideology, in fact go out of their way to promote small business. Every modern president has sung the praises of small business, and every modern president, according to Atkinson and Lind, has been wrong. Pointing to the advantages of scale for job creation, productivity, innovation, and virtually all other economic benefits, Atkinson and Lind argue for a “size neutral” policy approach both in the United States and around the world that would encourage growth rather than enshrine an anachronism. If we overthrow the “small is beautiful” ideology, we will be able to recognize large firms as the engines of progress and prosperity that they are.
Author: Paul Jarvis
Publisher: Houghton Mifflin
ISBN: 1328972356
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
What if the real key to a richer and more fulfilling career was not to create and scale a new start-up, but rather, to be able to work for yourself, determine your own hours, and become a (highly profitable) and sustainable company of one? Suppose the better--and smarter--solution is simply to remain small? This book explains how to do just that. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business. Not as a freelancer who only gets paid on a per piece basis, and not as an entrepreneurial start-up that wants to scale as soon as possible, but as a small business that is deliberately committed to staying that way. By staying small, one can have freedom to pursue more meaningful pleasures in life, and avoid the headaches that result from dealing with employees, long meetings, or worrying about expansion. Company of One introduces this unique business strategy and explains how to make it work for you, including how to generate cash flow on an ongoing basis. Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. Instead, he now works for himself out of his home on a small, lush island off of Vancouver, and lives a much more rewarding and productive life. He no longer has to contend with an environment that constantly demands more productivity, more output, and more growth. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own.
Author: Caesar Kalinowski
Publisher: Zondervan
ISBN: 0310517028
Category : Religion
Languages : en
Pages : 116
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Book Description
You don’t need to have the talents of a rock star or the wisdom of Yoda to effectively and naturally live a life on mission with God. And you do not have to add a big list of new activities to your life! Instead, it is the everyday ordinary things done with greater gospel-intentionality...slowly over time...that make all the difference. Biblical and super practical, Small Is Big, Slow Is Fast helps readers respond to Jesus’ call to each of us to be a missionary right where we live—in our own families and neighborhoods. It shows you step by step the essential elements that create environments for organic kingdom growth and multiplication. Whether you’re looking to lead your own family or are taking first steps toward starting a church that has discipleship and mission at its core, you will discover the secret to starting out small and going (seemingly) slower—and not feeling guilty about it. And you’ll be encouraged to trust that when you lay the right foundations, multi-plication will occur and will always be “faster” and more successful in the long run.
Author: Amit Agarwal
Publisher: Penguin Random House India Private Limited
ISBN: 9354924344
Category : Self-Help
Languages : en
Pages : 145
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Book Description
What is the common thread in the following true-life experiences? A global technology giant discontinues 97 per cent of its products and builds its empire with only 3 per cent of them. TED Talks speakers choose one topic and inspire millions in less than eighteen minutes. A father adopts a three-day workweek to spend time with his daughters and pursue a passion. Such choices find people saying YES to the priorities that truly matter and NO to everything insignificant. Such choices are about embracing what is meaningful and removing the clutter. Such choices are about finding purpose and joy in the little things. This is the essence of Small Is Big, the universal source code behind fulfilment, productivity and extraordinary results. Allow this book to guide you with real examples, extensive research and hands-on Learning Accelerator exercises, revealing the philosophy's transformative potential. Implement a powerful blueprint and set the ball rolling for incredible changes in life and business. Embark on a journey to harness the power of the Small. Witness the Big results come your way! Come, join the movement.
Author: Bill Cummings
Publisher: Bill Cummings
ISBN: 0999895117
Category : Biography & Autobiography
Languages : en
Pages :
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Book Description
Author: Timothy Paul Smith
Publisher: Oxford University Press
ISBN: 0199681198
Category : Science
Languages : en
Pages : 265
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Book Description
This book is a panoramic view of nature, from quarks to the edge of the universe. It holds this wide range of topics together by addressing the question how big are things and why are they that size. The book is full of curios as well as interesting facts and unique descriptions of dozens of things in the universe.
