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Author: Scott Anthony
Publisher: Lund Humphries Publishers Limited
ISBN: 9781848223783
Category : Advertising
Languages : en
Pages : 0
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Book Description
Exploring Shell's remarkable advertising archive, which includes an extensive poster collection, as well as film, cartoon graphics and guidebooks, this book is the first to present a comprehensive overview of the company's artistic heritage. The key contributions made by some major artists and designers including Paul Nash, Graham Sutherland, Ben Nicholson and Edward McKnight Kauffer are highlighted and beautifully reproduced from original archive material, and broader questions are explored, such as Shell's position within contemporary debates regarding the aesthetics of 'Commercial Art'. By delving into the ways in which Shell's publicity was conceived, commissioned and disseminated in the 20th century, the authors examine the historical and social contexts of Shell?s advertising and assess the work's broader cultural significance in shaping an era defined by travel, prosperity and mass democracy.
Author: Scott Anthony
Publisher: Lund Humphries Publishers Limited
ISBN: 9781848223783
Category : Advertising
Languages : en
Pages : 0
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Book Description
Exploring Shell's remarkable advertising archive, which includes an extensive poster collection, as well as film, cartoon graphics and guidebooks, this book is the first to present a comprehensive overview of the company's artistic heritage. The key contributions made by some major artists and designers including Paul Nash, Graham Sutherland, Ben Nicholson and Edward McKnight Kauffer are highlighted and beautifully reproduced from original archive material, and broader questions are explored, such as Shell's position within contemporary debates regarding the aesthetics of 'Commercial Art'. By delving into the ways in which Shell's publicity was conceived, commissioned and disseminated in the 20th century, the authors examine the historical and social contexts of Shell?s advertising and assess the work's broader cultural significance in shaping an era defined by travel, prosperity and mass democracy.
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Category :
Languages : en
Pages :
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Author: Teresa da Silva Lopes
Publisher: Routledge
ISBN: 1135177325
Category : Business & Economics
Languages : en
Pages : 270
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Book Description
This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and repositioning of individual brands as example of the interplay of law and strategy. Brands and trademarks are usually discussed from the perspective of marketing. This book draws together scholars and practitioners not only from marketing, but also from business history, law, economics, and economic history to provide a richer understanding of trade marks and competitiveness than has hitherto been available.
Author: Marc Shell
Publisher: University of Chicago Press
ISBN: 9780226752136
Category : Art
Languages : en
Pages : 256
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Book Description
A frank, provocative, and entirely unconventional look at two worlds in tandem--the realms of money and art. Profusely illustrated, the book investigates how money becomes (or is) artwork and how artwork comes to assume some of the characteristics of money. 9 color plates; 100 halftones.
Author: Barry Hoffman
Publisher:
ISBN:
Category : Design
Languages : en
Pages : 152
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Book Description
Two great traditions--fine art and American advertising--intersect, interact, and explode off the page as ad man Hoffman examines the 20th century's appropriation of highbrow art to sell the products consumers love. 150 photos.
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Category : Petroleum industry and trade
Languages : en
Pages : 818
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ISBN:
Category : Printing
Languages : en
Pages : 664
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Author: Alexandra Harris
Publisher: Thames & Hudson
ISBN: 0500778434
Category : Art
Languages : en
Pages : 459
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Book Description
Winner of the 2010 Guardian First Book Award: a groundbreaking reassessment of English cultural life in the thirties and forties. In the 1930s and 1940s, while the battles for modern art and modern society were being fought in Paris and Spain, it seemed to some a betrayal that John Betjeman and John Piper were in love with a provincial world of old churches and tea shops. Alexandra Harris tells a different story: eclectically, passionately, wittily, urgently, English artists were exploring what it meant to be alive at that moment and in England. They showed that “the modern” need not be at war with the past: constructivists and conservatives could work together, and even the Bauhaus émigré László Moholy-Nagy was beguiled into taking photos for Betjeman’s nostalgic An Oxford University Chest. A rich network of personal and cultural encounters was the backdrop for a modern English renaissance. This great imaginative project was shared by writers, painters, gardeners, architects, critics, and composers. Piper abandoned purist abstracts to make collages on the blustery coast; Virginia Woolf wrote in her last novel about a village pageant on a showery summer day. Evelyn Waugh, Elizabeth Bowen, and the Sitwells are also part of the story, along with Bill Brandt and Graham Sutherland, Eric Ravilious and Cecil Beaton.
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Category : Advertising
Languages : en
Pages : 438
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Author:
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Category : Printing
Languages : en
Pages : 682
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