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Author: Nar-Anon Family Groups, Inc.
Publisher: Nar-Anon Family Groups, Inc.
ISBN:
Category : Self-Help
Languages : en
Pages : 155
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Book Description
A compilation of readings from our conference approved literature (CAL) focusing on recovery slogans.
Author: Nar-Anon Family Groups, Inc.
Publisher: Nar-Anon Family Groups, Inc.
ISBN:
Category : Self-Help
Languages : en
Pages : 155
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Book Description
A compilation of readings from our conference approved literature (CAL) focusing on recovery slogans.
Author: Jordan Marsh Company
Publisher:
ISBN:
Category : Employee motivation
Languages : en
Pages : 338
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Author:
Publisher:
ISBN:
Category : Donation of organs, tissues, etc
Languages : en
Pages : 2
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Author:
Publisher:
ISBN:
Category : Donation of organs, tissues, etc
Languages : en
Pages : 2
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Book Description
Author: Saswat Samay Das
Publisher: Springer Nature
ISBN: 3030888096
Category : Philosophy
Languages : en
Pages : 320
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Book Description
This collection stages a dynamic scholarly debate about the ambivalent workings of technocapitalism and humanism in urban spaces. Such workings are intended to provide multiple forms of autonomy and empowerment but instead create intolerable contradictions that are experienced in the form of a slavish adherence to machines. Representing the novelty of a post-anthropocentric grammar, this book points towards a new ethical and political praxis. It challenges the anthropocentrism of bio-politics and neoliberalism in order to express the constitutive potential of an eco-sensible ‘new earth’.
Author:
Publisher: Metuchen, N.J. : Scarecrow Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 568
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Book Description
This compilation of 15,000 advertising slogans used by 6,000 companies should be a real boon for advertisers, triviasts, and librarians. --ARBA
Author: Steve Cone
Publisher: John Wiley & Sons
ISBN: 0470883286
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time. Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary marketing's biggest mystery: how to conjure the phrase that will make a product irresistible and memorable. This book restores the lost art of creating killer slogans to its proper place: front and center in every campaign. Drawing on examples of great and not-so-great lines from marketing, politics, and popular culture, Cone provides an irreverent, intelligent, and insightful primer on a singularly important aspect of brand building. Silver Medal Winner, Advertising/Marketing/PR/Event Planning Category, Axiom Business Book Awards (2009)
Author: Jim Morris
Publisher: Red Wheel/Weiser
ISBN: 163265184X
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad ads don't just create themselves. Part indictment on the advertising industry, part cautionary tale on what not to do with your ads, Jim pulls no punches to better ad people everywhere. "How many ads have you seen that made you question the intelligence of whomever designed it? Probably too many. If every ad person read Badvertising, the world would be a more intelligent and prosperous place." --Jonah Berger, New York Times bestselling author of Contagious and The Catalyst "Incisive and daring, Badvertising is the only book you need to truly understand both the inner workings of America's ad agencies, and the minds of those who never cease to astound us with both their creative genius and profound stupidity. After just one reading, you'll never see advertising the same way again." --Drew Eric Whitman, bestselling author of Cashvertising How can the ad industry even exist when almost all of the products that it produces fall on a continuum from flawed to failed? What is it about this industry and the process of creating, selling, and producing ads that causes so much advertising to be so bad? These are the questions answered in Badvertising. A provocative, truth-to-power expos of ad agencies' flaws, foibles, and failings--and why they matter to the consumer and to those in the business. Morris, an advertising legend known as "Tagline Jim," surveys myriad advertising "agents of stupidity." Hilarious, horrifying, and insightful, each chapter is a grenade lobbed into America's ad bunkers. Badvertising is a candid, never-seen-before accumulation of real-world don'ts and more don'ts, providing valuable cautionary tales of advertising's stupid side.
Author:
Publisher:
ISBN:
Category : Bookbinding
Languages : en
Pages : 814
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Book Description
Author:
Publisher:
ISBN:
Category : Profit-sharing
Languages : en
Pages : 348
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Book Description
